Instantly

How We Get 1-10 Demos Every Day By
Automatically Sending 1000+ Cold Emails Daily
With A 50%+ Open Rate

This is the best minimal effort maximum gain system for high ticket B2B offers we’ve found.

You can set everything up in 1-2 hours. Then you just have to wait for the new emails to warm up with for around 14 days and you’re ready to go.

Once you understand the system you can give this tutorial to your VA’s and make your life even easier.

If you combine this strategy with personalised first lines, you can get even better results. But this strategy works even without personalisation.

Before starting, create a free Instantly account here. We’re going to be using Instantly for automating email sending.

Before we get into the specifics here are the rough estimates. You can set up this exact system for 1 email account too, but this is to show you the potential and scalability.

Numbers: 

1000 emails daily

30K monthly (50% open rate)

15K opens (5% reply rate)

750 replies (15% positive)

112 booked meetings (75% show-up rate)

84 live demos (20% close rate)

16 closes ($1K ticket)

16K/mo

Cost / Tech Stack:

10 Domains - $90

10 Google Workspace accounts - $60
10 Extra Google Emails - $50

Warming up all the email accounts - $0 (Because you have unlimited warmup included with Instantly potentially saving you hundreds of dollars each month! :) 

30K Leads from Leadhype - $97
30K Leads Cleaning with BulkEmailChecker - $30

30K Leads Sending with Instantly $97

Total: $394 the first month, then $334/mo

Investment Gain - $15,667.00

ROI - 4,683.7%

Not too shabby right? Let's go through the steps...

Step-By-Step Instructions

Domain & Email Setup

Buying Domains (10 mins)

Setting Up Google Workspace (3 mins)

Setting Up Domains - SPF, DKIM, DMARC & Forwarding (15-20 mins)

1) Set up SPF

2) Set up DKIM

3) Set up DMARC

4) Set up Forwarding

Setting Up Emails Accounts & Forwarding (10 mins)

Warming Up Emails (15 mins)

Leads & Targeting

Getting Leads (10 mins)

Cleaning Leads (5 mins)

Setting Up The Campaign With Instantly

Connecting Email Accounts (10 mins)

Uploading Leads (1 min)

Setting Up The Sequence (5 mins)

Email Copy

Step 1 - Initial Cold Email.

Step 2 - Quick bump.

Step 3 - Break-up Email.

Scheduling (1 min)

Advanced Options (1 min)

Optimizing & Scaling

Analyzing Campaigns

Benchmarks

Scaling Up

Feedback & Suggestions


Domain & Email Setup

Here’s the checklist you can use to keep track of all the steps for Domain & Email setup and also give to your VAs.

We want to buy alias domains for cold emailing so we don’t damage the reputation of your main domain. And for each domain we want to create max 2-3 email accounts. From each email we’re going to be sending only 30-50 emails a day to not get stuck in spam.

Buying Domains (10 mins)

Buy domains that are similar to your main domain. Top-level domains work best. We’ve had success with domains like .agency .tech too, but if possible, buy .com domains.

If your business is called Shrimp.com, then buy domains like:

Getshrimp.com

Tryshrimp.com

TastyShrimpApp.com

Here’s a list of domains with the worst reputation. Don’t use these.

We use GoDaddy for buying Domains, because we’ve used it for a long time and it has tons of integrations and tutorials. You do you.

TIP: Make sure you go to https://account.godaddy.com/subscriptions and cancel all renewals if you do not want to use these domains for more than a year.


Setting Up Google Workspace (3 mins)

Go to https://workspace.google.com/ and click Get Started. Follow the on-screen instructions until your Google Workspace account is set up. You can safely create 2-3 emails per domain (by adding users in your Google Workspace admin).

Create a new Workspace account for each of the domains you bought.


Setting Up Domains - SPF, DKIM, DMARC & Forwarding (15-20 mins)

Now we get to the fun part! You should authenticate all the domains you are sending emails from. Here are the three parameters you have to set up for each domain: SPF, DKIM and DMARC.

1) Set up SPF

Assuming you are using Google Workspace you can follow this guide to set up SPF.

You can check if your SPF is properly set up using this tool.


2) Set up DKIM

Again, assuming you are using Google Workspace you can follow this guide to set up DKIM.

You can check if your DKIM is properly set up using this tool.

3) Set up DMARC

​​Important: Configure DKIM and SPF before configuring DMARC. DKIM and SPF should be authenticating messages for at least 48 hours before turning on DMARC.

Assuming you are using Google Workspace you can follow this guide to set up DMARC.

You can check if your DMARC is properly set up using this tool.

4) Set up Forwarding

Also, you want to forward the new domains to your main domain. This can be done in the settings of your domain provider. If you are using GoDaddy, you can follow this guide.


Setting Up Emails Accounts & Forwarding (10 mins)

Then forward all of your created email accounts to your main account for easier monitoring. You can do this in Gmail by following this guide.

This way you will have a master inbox where all the replies are stored.

Warming Up Your Email Accounts (1 min)


Think of it as you emailing back and forth with your friends - on autopilot. But in this case, your ‘friends’ are other Instantly.ai users that have also enabled the warmup feature. You can be sure that all of them will open your email and a high percentage will write you back with a ‘thoughtful’ and positive sentiment.


The emails written by the Instantly AI algorithm signal to Google, Outlook, and others ESP’s that your email account and sending domain is relevant and legitimate.


This increases the likelihood that the messages that are sent to the cold leads in your outreach campaigns will also actually land in their inbox and subsequently be opened and replied to.


The bottom line is that the warmup will improve the deliverability of your cold email accounts by mimicking human conversations in the Instantly.ai user pool. On top of the deliverability benefits, your outreach email accounts will also stay alive for longer and the likelihood of you ‘burning’ through an account is significantly lower.

We recommend using the suggested sending limits.

Warm Up your emails for at least 2 weeks before starting your campaigns.

As you can see in the image below we have 30+ domains warming up at any given time for our agency. That will allow you to really scale it up and get to that 10 demos/day mark sooner.

Once you've connected your sending accounts to Instantly you can activate the warmup feature by clicking the flame icon on the right-hand side (once enabled the flame icon will turn green).

Always keep the warm up inbox on - never turn it off.

Leads & Targeting

Finding leads is easy, the harder part is knowing exactly which kinds of leads are the best. We approach it based on case studies. Who are the people who have gotten the most value out of your or your clients service? And who in that company is in charge of dealing with your offering.

If you don’t exactly know who to target just try different options until you find a targeting & email combo that works. Then just get as many similar leads as possible.

Getting Leads (10 mins)


Leadhype: https://leadhype.com/

This is our go-to software at the moment. It works best if you have LinkedIn Sales Navigator so I recommend getting it. We like to separate leads into batches based on locations.

If we’re targeting gym owners, we’re going to be creating separate jobs on Leadhype. Gym Owners (LA), Gym Owners (NYC) etc. This way they’re all in the same time-zone and we can schedule emails to them easily later.

Pros: 

+ Great for getting bulk leads from LinkedIn.

+ Easy to use.

+ You can get up to 150K Leads monthly.

+ You’re scraping leads for yourself, you’re not using leads that everybody has access to.

Cons: 

- Not as targeted

- Not the best option for finding very specific leads (based on revenue)


Apollo: https://www.apollo.io/

They have a huge database of B2B leads and you can filter them with tens of filters like revenue, employee count, niche, tech stack etc.

Pros: 
+ Great Database
+ Great Filters

Cons: 

- The main plan allows you to export 25 leads at a time.


Cleaning Leads (5 mins)

https://bulkemailchecker.com

If we’re not in a rush this is our go-to. It’s quite slow but the cheapest.

+ Cheap

- Slow

Bulk Email Checker. Bulk Verify.

On the left-hand side select Bulk Verify.

Bulk Email Checker. Multiple columns.


On the right-hand side select This file contains multiple columns of data in a csv spreadsheet. Select the file with your leads and click Upload.

Bulke Email Checker. Check Status

Wait 2-3 minutes for the next window to appear and click the green button Check Status.

Bulk Email Checker. Select column.

Select the column with the email address. In this case because we got the lead list from Leadhype it’s the column corporate email. Click the green button Select.

Bulk Email Checker. Email import.

Wait 5 minutes until the next window appears to start the validation process. 

Bulk Email Checker. Validations.

Click the green button to start the validation process. We recommend the slower validation method since it is significantly cheaper. 


Once the lead list has finished validating and you have exported the lead list from Bulkemailchecker make sure to format and clean it before sending emails.

 

You do that by only keeping the rows that say “The address passed all tests” in the Details column (the last column all the way to the right). Remove any rows that don’t say The address passed all tests, such as Dupe., The address does not have a valid dns., None., Is a Catchall mx server config., Greylisting is active on this server. Etc.


The following step-by-step instructions show you how to do this fast and accurately. 

Bulk Email Checker. Google Sheets. Filter.

Upload the .csv to your GDrive as a Google Sheet. Apply filters on the entire sheet. 

Bulk Email Checker. Google Sheets. Filter by values.

Once the filter is applied to the entire sheet go to the column Details. Click on the filter symbol inside of that column header. Click Clear and type in the search box passed so you can find all email addresses that have passed the validation stage. Click on the result and press OK. 

Bulk Email Checker. Google Sheets. Filter. The address has passed all.

Select all, copy and paste into a new sheet inside the same spreadsheet. Add -only-passed at the end of the new sheet name where you pasted in the results.

Bulk Email Checker. Google Sheets. Filter. The address has passed all. Copy and Paste.


Delete the original tab/sheet so you only have the [NAME]-only-passed sheet left in the spreadsheet.


This makes sure that you’re only sending to valid emails and keeping your spam score low. Once you’ve done that you are ready to proceed and start sending in Instantly :)

Bulk Email Checker. Google Sheets. Filter. The address has passed all. Last step.


https://www.zerobounce.net/

+ Faster

- More Expensive.

Make sure that the lead list that you’re going to upload on the next step only contains the validated emails and not the negative results.

Setting Up The Campaign With Instantly

We use Instantly because you can connect unlimited email accounts and it’s the easiest software to use (because we built it like that.

Create a free trial account here.

Connecting Email Accounts (10 mins)

Simply connect all your emails with Instantly here: https://app.instantly.ai/app/account/connect


Instantly. Instructions. Connect.




Uploading Leads (1 min)


Just upload all the cleaned leads via CSV.


Instantly. Instructions. CSV import.



Setting Up The Sequence (5 mins)

Email Copy


Keep your emails short and sweet. We don’t use any links. Try pattern interrupts and get creative. Don’t send that boring shit that everybody’s sending.

Here are a bunch of great cold email sequences from Lemlist users.

Here’s another list of cold email templates from Hunter.io

For first lines we recommend Listkit


We use a 3 step sequence.


Step 1 - Initial Cold Email.

Instantly. Instructions. Cold Email Step 1.


Step 2 - Quick bump.


Instantly. Instructions. Cold Email Step 2.


Step 3 - Break-up Email.


Instantly. Instructions. Cold Email Step 3.




Scheduling (1 min)

Here just start with work-hours in the time zone where your leads for this campaign are located at.

Instantly. Instructions. Scheduling.




Advanced Options (1 min)

Emails To Use - Just select all the accounts for this campaign you want to use. This is the real superpower of Instantly. It will start sending emails from all of these accounts automatically.

Instantly. Instructions. Emails to use.

Stop sending emails on reply - Stops the sequence for the user who has replied. This is recommended.

Instantly. Instructions. Stop sending emails on reply.


Rewriting Emails - This feature will use synonyms to slightly rewrite your emails to make them unique. This helps you stay out of spam.


Instantly. Instructions. Rewrite emails.

Smart Sending - This will send emails as close to a human as possible. It will vary the pause before emails to make it look organic and natural. Also it will start ramping email up slowly.

Instantly. Instructions. Use smart send.

Daily Sending Limit - We recommend sending max 30-50 emails a day for best results, so just multiply your added accounts in this campaign by 30 to set this number.


Instantly. Instructions. Daily sending limit.

That’s it. Now you can launch your campaign.

Congrats! Instantly will start sending out emails every day automatically from all your connected accounts and you just need to keep an eye on the campaigns.

Optimizing & Scaling

Analyzing Campaigns

Use the Analytics Tab to keep an eye on your campaigns and pause the ones that aren’t delivering results.

Instantly. Analytics.




Benchmarks

We want to hit:

50% Open Rate
2-5% Reply Rate


If the open rate is lower, try a different subject line and make sure your emails are not getting stuck in spam. If they are in spam, pause the campaign for a couple of days and let the warm-up run until you’re out of spam.

If the reply rate is lower, change your email copy and/or targeting. It can take couple of different tests until you find a working combo.

Scaling Up

Scaling up is super easy. Just create more domains/email accounts, and add them to your Instantly campaign and increase the daily sending limit.

Feel free to send this tutorial to VA’s and just have them set up as many domains and emails as you need.

The End.

Feedback & Suggestions

That’s it. Thanks for watching and now it’s time to start executing.

Always happy to hear from you guys what you think we can improve to make this system & instantly even better/cheaper/quicker.

If you have any questions or want us to set this system up for you, contact us directly via the Live Chat on Instantly.ai

PS: If you liked this tutorial feel free to share it with your friends. And if you refer a new customer we’ll pay you 50% of the commission.

Don’t forget to smash the like button.

See ya.