For sales teams to thrive in the digital markets, they need the proper tools and skills—one of the most important is email copywriting. Unfortunately, not every sales rep is a master copywriter.
Copywriting as a skill takes time to learn. It’s one thing to be good at one-on-one in-person negotiations. Presenting your value proposition through a scalable medium like email is another.
Fortunately, AI for sales emails is a game-changer. It accelerates go-to-market strategies for sales and marketing teams, scalable and easy to automate.
With the proper fundamentals, AI-generated sales emails can be hyper-personalized, contextually relevant to prospect needs, and highly effective at driving engagement and conversions.
The Fundamentals Needed to Make AI For Sales Emails Work
AI helps sales teams automate the repetitive tasks of every sales process. This includes prospecting, enrichment, and outreach—all crucial in making AI for sales email work.
Prospecting: Finding Verified Leads that Fit Your ICP
Sales emails work best when they’re personalized and resonate with prospects. To craft these emails, build a lead list that matches your ideal customer profile and ensure leads are validated.
Leverage lead intelligence data from prospecting tools like Instantly B2B Lead Finder to gather company updates, tech stacks, or industry news the AI can use to personalize sales emails.
Enrichment: Aligning Value Proposition to Prospect Needs
Personalized first names aren’t enough to stand out. Emails can still come off as generic. To get noticed, you must dig deep and enrich every lead in your email list.
This can be done manually by looking at your prospects’ LinkedIn profiles, company websites, or the content they engage with on social media. Automation requires web scrapers.
Lead data from enrichment can be used as custom variables in your sales emails. It can also target pain points, build rapport, and establish a solid first impression in your cold emails.
Outreach: Leveraging Generative AI to Create Personalized Sales Emails
With data from prospecting and enrichment, AI email writers can craft hyper-personalized and relevant sales emails at scale. But you’d need the right AI tools to do so. Enter Instantly.ai
We’re a cold email marketing tool built by cold emailers for cold emailers. Instantly can handle everything from prospecting, enrichment, and outreach, streamlining the entire sales process.
Using Instantly and AI For Personalized Sales Emails
AI for sales emails works best when trained with curated data sets. Instantly trained AI with hundreds of millions of the best sales emails, cutting the fluff and emphasizing your value.
You don’t have to be a prompt engineer to ensure quality sales email outputs. Instantly takes user input, such as your offer and case studies, and aligns it with relevant lead data.
Instantly doesn’t just work with individual emails. With Instantly, you can create email sequences within minutes, complete with spintax, custom variables, and personalization. Here’s how:
Add a New Campaign and Your Lead List
Log in to your Instantly account and add a new campaign. Then, upload your lead list. As always, verify each list before adding it to your campaign.
If you get leads from B2B Lead Finder, you can directly add them to the campaign with all the enrichment data from the advanced search filters.
The more lead data you feed Instantly, the more personalized the sales email becomes. After uploading the leads, click on the AI Prompts features, which need an OpenAI API Key.
Open your OpenAI account and create a new “Secret Key.” Copy the key and paste it back to Instantly. When everything’s set up, you can now use Instantly’s Template Hub or your prompts.
Use Template Prompts For Sales Emails or Create Your Own
Prompt engineering makes or breaks your AI sales email output. With Instantly you don’t have to be an expert prompt engineer. You can use dozens of community-uploaded templates.
Some examples include company clean-ups (clears capitalized letters, removes LLCs, INCs, and humanizes {{company name}} personalization. There are also prompts for unique opening sentences, finding competitors, or finding pain points.
Depending on the complexity of your prompt, the number of inputs it has, and the size of your lead list, generating outputs for each lead can take minutes or hours. These can be used as custom variables when creating your sales email.
Leverage Lead Personalization In Your Email Editor
When creating sales emails with Instantly, you can manually write and fine-tune your copy or use the new AI Sequence Generator to create an entire sales cadence in minutes.
You can then add custom variables from prompts to your sales email for added personalization. For example, you can use prompts for finding pain points based on company details.
You can also A/B test between manual + AI and auto-generated sequences to see which works best. Iterate on winning formulas, try out different templates, and start converting more leads into sales.
Free AI Tools for Writing Sales Emails
Instantly is one of the most cost-effective tools for generating automated personalized sales emails. But if you want to test the waters, here are free tools that we recommend:
ChatGPT Email
The best place to learn AI for sales email is ChatGPT. It’s free, and we can do what we did with Instantly—except we’ll be doing it manually. Prompts need to be specific.
In this example, we used the prompt: Write a cold email to a prospect in the commercial roofing contractor industry. Their main pain points are not generating enough qualified leads at scale and trying to reach leads manually, which is time-consuming. Our solution is a Done-For-You cold email service paired with Local SEO services. Keep the tone casual. Include our case study: We helped Company A get 12 new clients for roofing installations in 2 months. Use personalized placeholders {{}}. Email length should be 150 words or less. Don't say, "I hope this email finds you well."
Here’s the output email:
Add a specific prospect’s company details from their website or LinkedIn page to make this more effective. I added a prompt to consider my prospect’s company description and to cite potential pain points we can solve with our offer.
This isn’t the best sales email, but it gives you an excellent foundation to work on. The only issue is you need to do a lot of copying and pasting for each lead, which takes a lot of time. This process can be streamlined when you integrate ChatGPT tools with Google Sheets.
The free version of this tool only provides limited prompts. If you want to invest in the tool, you can buy more tokens. Pricing starts at $29 for 29 million tokens. To put it into perspective, 100 tokens is equal to a 75-word prompt.
You can further personalize the sales email output by scaling and adding data from enrichment tools. You can also add as many prompts as possible to fine-tune your email.
Logic Balls
Logic Balls AI sales email generator takes input such as the sender and receiver information, the reason for emailing (your sales pitch), CTA, tone, and language.
The prompts are more streamlined compared to the Google Sheets strategy. However, this significantly limits our ability to personalize our sales email.
You can choose their paid option for writing Premium sales emails for better results. If you pay for the premium version, you get 500+ creativity tools, 20+ tone and style templates, and no input limits.
Reply.io
Reply.io is a sales email marketing tool that can help you generate personalized sales emails using Jason AI, their smart assistant. But you have to enter the prompts yourself.
There aren’t options for pre-built prompt templates. The only templates available are for business communication scenarios like follow-ups, demo requests, or email icebreakers.
I tried using the same prompt from our ChatGPT example, and the sales email copy it generated leaned more toward a straightforward and formal tone, even though we told it to be casual.
Hubspot
Hubspot has a robust AI sales email generator that uses your company information, case studies, and value propositions when writing an email. It starts by asking what your email is about, your key selling points, and your writing style.
After editing the copy, Hubspot can transform it into an HTML email, where you can add images, buttons, or company logos. However, we recommend using Plain Text over HTML if you want to send cold emails at scale.
Unfortunately, Hubspot’s AI email writer doesn't offer much personalization. It’s more suited for mass outreach to an existing subscriber list than cold email outreach.
Get Magical
Get Magical is a free AI sales email tool that integrates with your email service provider. Its dashboard shows the tool's full functionality.
You don’t need to use your API Key to create an account. Get Magical uses its own to make it as convenient as possible.
There are also personalization options for custom placeholders like {{first name}}, {{last name}}, or {{company name}}. The output isn’t too shabby as well. I used the same prompt in the ChatGPT email example. Here are the results.
Unbounce
Unbounce leverages its Smart Copy AI to generate sales emails based on information like your company name, keywords, target audience, and short descriptions of your value propositions.
You can also use templates for sales outreach, fine-tune the emails generated, select the tone and writing style, and edit the follow-up sequence.
There are also dozens of use cases for the Smart Copy AI. You can create content for TikTok, blogs, Facebook Ads, or PPC. It’s an excellent tool for a holistic approach to digital marketing.
Lavender
Lavender doesn’t just use AI to generate sales emails; it also uses AI to coach you on how to craft better emails yourself. It can identify issues within your email and score them.
Think of Lavender as a prospecting tool that can be accessed straight from your inbox. You can get lead data from prospects and use it to create personalized emails.
Lavender can analyze prospects' news, insights, and personality data and provide personalization suggestions for each email. As you get replies from prospects, Lavender identifies your top-performing emails to help you iterate your subsequent cold email campaigns.
Highperformr
Highperform is a simple AI sales email generator. You can choose from Support scenario templates such as sharing vertical case studies, event invites, or strategy call sales pitches.
Then, you’re asked to enter the main points you want to cover in the email. This would be your value propositions, case studies, and company information. Here’s the example output:
Key Takeaways
AI for sales emails can help your sales and marketing team streamline and automate repetitive tasks. With AI, you can create personalized sales emails for every lead in your email list. Here are the AI tools that can help you do just that:
- Instantly.ai can generate personalized, contextually relevant sales emails that resonate with your prospects. It can also auto-generate a complete email sequence based on user input.
- ChatGPT Email with integrations is a flexible tool that can help you write sales email copy using custom prompts.
- Logic Balls, GetMagical, and Reply.io can create sales email copy with simple prompts.
- Unbounce and Lavender are best for deep personalization and a more holistic approach to digital marketing.
- Reply.io and Highperformr are intuitive AI tools that output straightforward sales emails.
Instantly has you covered if you want to scale outbound sales campaigns with AI. You don’t need to be a professional copywriter or prompt engineer to create sales emails that convert. Try Instantly today!
