Clearbit is one of the best tools in the market for enriching customer data, refining lead qualification, and helping businesses personalize outreach. But it’s not perfect for everyone.
For some, the cost can feel steep, especially for smaller teams or startups. Others may need features it doesn’t offer, or they might prefer tools that integrate differently with their tech stack.
It’s essential to weigh these factors before deciding if Clearbit is the right tool—or if it’s time to explore alternatives. We’ve rounded up the best Clearbit alternatives to help you find a solution that fits your needs, budget, and goals.
What Does Clearbit Do?
Clearbit is a data company. In a recent podcast, its CEO said it "curates and maintains data sets of virtually every company with a website.”
That includes buying intent data, customer data, and contact information. It leverages AI to pull data like roles, seniority, and even over 1,500 hyper-focused tags for B2B needs.
Clearbit also uses AI to help sales teams find the hottest leads within your CRM. That makes it an excellent tool for go-to-market (GTM) campaigns and account-based marketing (ABM).
Clearbit Pricing
Clearbit has a lot of bells and whistles—the premium kind. They’re among the best in the business, so expect pricing to be expensive. While they don’t list the exact price on their site, most sources you find cite the following pricing:
- Clearbit Enrichment: $99/month
- Clearbit Prospector: $999/month
Clearbit Alternatives
One of the main barriers to entry to Clearbit is the pricing. The kit might also be overloaded for your use case or lack niche features like cold email outreach. Whatever the case, here are X alternatives to Clearbit to check out.
Instantly Website Visitor Identification
If you need contact information for leads or website identification, you’d want Clearbit’s Prospector plan. But pricing can be expensive, especially for budget-conscious businesses.
Plus, you’d still need to pay for an outreach and lead management tool. Instantly gives you website visitor identification, lead management, and outreach, all in one dashboard, without breaking bank.
Instantly has two pricing offers for website visitor identification:
- Hyper Visitors: $97/month for 500 credits
- Lightspeed Visitors: $397/month for 5,000 credits
Instantly users also get 50 credits + 200 LinkedIn resolutions for free monthly, regardless of their plan. If you subscribe to Hyper Visitors, you get 500 credits + free company-only resolutions and monthly credits.
Even if you’re only subscribed to Instantly’s cold email outreach service, you’ll still get the free monthly credits. That also applies to free trial Instantly accounts!
Here’s what you get with Instantly Website Visitor Identification:
- Push site visitors that match ICP to active or new outreach campaigns
- Advanced site visitor filters like URL visited, company revenue, job position
- Automated Slack notifications for sales teams when a lead fits specific criteria
- Verify leads automatically before adding them to a campaign
- Get both email and phone numbers (when available)
Instantly is the best option if you’re looking to streamline everything from lead generation to outreach. Let’s say a lead always goes back to your pricing page and is a marketing manager from a company with $1M in revenue.
That’s a hot lead who’s already interested in buying and has the power to make a purchasing decision. Since you already know the lead frequents your pricing page, you can tailor copy toward scalability, cost-effectiveness, or ROI.
There are many options to explore. The best part is that you can try Instantly for free today!
Sales Navigator
LinkedIn Sales Navigators lets you see who visited your site within the last 90 days. Those profiles are all potential leads that are interested in your company. You can send warm lead messages directly through LinkedIn InMail.
But you’re limited to 50 InMail monthly credits for Sales Navigator Core and 20 per month for Sales Navigator Professional. On the upside, credits refresh each time your recipient replies. So, there’s a lot of potential for sustainable outreach. All you need is the proper business proposal.
Here are some of the key features you get with Sales Navigator:
- Track buyer signals and get real-time insights for sales teams
- TeamLink lets you see if other team members are already connected with a lead
- Create buyer personas based on demographic and specific criteria
- CRM integrations with popular CRMs like Salesforce
- Job Seeker insights for recruitment teams
Sales Navigator Pricing:
- Core: $99 per month or $959.88 per year
- Advanced: $149 per month or $1,300 per year
- Advanced Plus: Starts at $1,600 per seat per year
®Demandbase
Demandbase is a tool focusing on account intelligence. If you’re heavy into account-based marketing, it might be the tool for you. It’s got a feature that most tools don’t: in-market intent.
That means Demandbase has data for users who are searching for relevant keywords. Its database also has firmographics, technographics, and contact data for leads.
Here are some of the features to expect with Demandbase:
- 1st and 3rd-party sources for in-market intent data
- 500+ billion intent data signals per month
- Website tracking and engagement insights
- Track individual accounts with heatmaps and filtering
- Customer Journey Analytics for tracking leads through sales funnels
DemandBase Pricing:
There are several pricing options for Demandbase, depending on your use case.
- DemandBase Engagio ABM: $15,000 to $31,000 per year, depending on company size
- ABX Digital Bundle: $60,000 annually
- ABX Cloud Ads: $63,000 annually
Key Takeaways
Clearbit is undoubtedly one of the best tools for data enrichment and prospecting, especially if you’re within the HubSpot ecosystem (They joined HubSpot through Breeze Intelligence). But, it’s not the best fit for many businesses. Here’s a recap of its best alternatives:
- Instantly: Best for identifying website visitors and streamlining outreach
- SalesNavigator: Best for outreach through LinkedIn and identifying warm leads
- DemandBase: Advanced features for teams looking to scale ABM
If you need a tool for enriching lead data and uncovering site visitors for outreach, Instantly offers all the features for successful campaigns without breaking the bank. Try it for free today!
