Cold Email · · 8 min read

7 Effective Cold Sales Email Templates for Better Outreach and Engagement

The same old emails could mean missed conversion opportunities. Here are 7 cold sales email templates to keep your outreach fresh.

cold sales email template

Cold sales emails are constantly evolving. It helps keep things fresh and engaging. But falling behind the competition could lead to a ton of missed conversion opportunities.

The solution here is a more modern approach to cold sales email templates. It helps you scale your email campaigns, personalize faster, and be more efficient.

So, if you don’t want to fall behind your competition, stick around! In this article, we’ll be tackling:

  • The basics of cold sales emails.
  • Cold sales email templates you can steal.
  • Best practices and tips to succeed in your email campaigns.

What Is A Cold Sales Email?

cold sales email

To help us understand how to make email templates work, we need to learn the basics. In a cold sales email campaign, you’ll be sending an email to complete strangers.

The goal of these campaigns, at the very least, is to get a reply. In most cases, we’d want to get a scheduled meeting. Or anything that can push a prospect further into the sales funnel.

We’ve all gotten these emails before. They often get ignored. But sometimes, we get an email that’s so engaging it would be a crime not to open it.

We’ve learned from thousands of emails like these, and we want to share them with you today to help you increase online sales.

The Only 7 Cold Sales Email Templates You’ll Ever Need

Cold sales emails still have one of the highest returns on investments (ROI) among modern strategies like SEO or social media campaigns. However, writing them can be exhausting.

Streamline your campaigns using these templates engineered for conversions:

The Referral Intro Email

Emails sent to large companies need to go up the corporate ladder. Best case scenario—you find the email address of the exact person you want to send an email to.

But at the bare minimum, you could probably find a company email such as “[email protected].” If you only have this email available, use this template:

Hi there!
My name is {{your name}}, {{position}} from {{your company}}. We’re launching a new product on {{launch date}}, and we’d love for your company to be involved.
Our previous products have helped a lot of businesses in {{industry}}, and we think {{new product}} can add a lot of value to {{company}}.
I’m taking a shot in the dark here, but if you’re struggling with {{pain point}}, our product is specifically designed to eliminate this issue.
I’d love a chance to speak with someone from {{company}} who handles {{something related to your product}}. Can you help connect me to the right person?
{{your name}}.

Why this email works: Cold sales outreach works best when they’re sent to the right person. Remember, personalization is key. If you can’t find the right person, ask if you can be referred to the right one.

Solving Pain Points

Understanding your audience means understanding the common issues they face. Providing solutions to these issues can make them more likely to open or engage with your email.

Remember, providing immediate value is one of the best ways to not only improve conversions but to build relationships with your prospects. So, give this template a shot:

Hey {{name}},
I saw you checked out {{product}} a month ago. Sorry, I didn’t reach out sooner.
Anyways, our analytics team noticed that your site has a ton of potential! But we noticed two things that you should fix asap!
{{Insert pain point solution 1}}.
{{Insert pain point solution 2}}.
It’s a tedious process, but it’ll get the job done! If you want to know more about how you can automate this on your site, I’d love to give you a personal tour of {{product}}.
If you and your team are up for this, don’t hesitate to contact us here.
{{your name}}.

Why this email works: This template works because it’s casual and isn’t afraid to throw out a joke. And not only did it provide value, but it also presented the product as a faster, more efficient solution to a pain point.

Authority Building Email Template

The best way to build trust and authority is by presenting data that shows just that. You can show case studies, testimonials, or reviews.

A great example is showing how your company helped grow a customer’s business. Here’s an example template:

Howdy, {{first name}},
Dealing with {{pain point}} can be absolutely exhausting. We’ve been doing this for years, and we’ve finally come up with a solution!
{{Your company}} developed {{product}} to help businesses in {{industry}}. In our recent case study {{insert a link to study}}, we highlight how we helped {{customers’ company}} reach {{insert specific metric}}.
I’d love to connect and talk more about how we can help {{company}} reach your goals for this quarter. If you’ve got a few minutes, I can give a personal tour of {{product}} for your team.
You can schedule a demo with us through {{insert scheduler link}}.
{{your name}}.

Why this email works: This email helps build authority because it offers specific examples and a case study of how your products helped another business in a similar industry. Providing a link to an automated scheduler also makes it more convenient for prospects.

AIDA Email Template

AIDA is a copywriting template that works well when used in a sales email copy. It’s an acronym for attention, interest, desire, and action. Here’s how you can use AIDA in your emails:

  • Your sales email subject line should be used to immediately grab Attention.
  • Build interest with your intro that leads into the main body.
  • The body of the email should be used to evoke desire.
  • Create a clear call-to-action (CTA) to nudge prospects further into the sales funnel.

Subject Line: This trick helped 100 companies boost engagement by 40%.

Hey There {{name}},
Creating content campaigns is one of the best ways to build your brand online. But, finding out what type of content works for specific audiences can be exhausting, especially if it doesn’t get the results you’re hoping for.
{{Your company}} has been helping out thousands of businesses in {{industry}} identify the type of content that resonates best with their target audience to boost engagement rates.
In our years of research and working with different types of businesses, we found that these three tricks are incredible at boosting engagement by up to 40%.
{{insert tip 1}}
{{insert tip 2}}
{{insert tip 3}}
If you want to learn more about how you can use these tricks, feel free to check out our latest case study {{insert case study link}}.
But if you want to dive deeper, we’d love to get on a call with you! You can schedule a meeting with us through {{insert calendar scheduler link}}.
{{Your Name}}.

Why this email works: This AIDA template works because the subject line immediately grabs attention. The intro also presents you as an authority that has helped hundreds of businesses. And it provides immediate value that evokes a prospect’s desire, urging them to take action.

You VS Competitors Email

If you’re confident enough in your product, then you don’t have to worry about the competition. Prove this with facts, statistics, and data. But this email can be a double-edged sword.

Done right, it positions you as the better solution to an issue. Meanwhile, falling flat with this email can make you look like a chump against your competition.

Hey there, {{first name}},
Our research team came across your site, and we’re totally impressed at what you’re bringing to {{industry}}. We’ve also noticed that you’ve been using {{competitor product}} for a few years—but it seems like you’ve hit a growth plateau.
I know change can be difficult, but if things aren’t working as planned with {{competitor product}}, we might just be the perfect alternative to help you solve {{pain point}}.
Here’s what we can do better:
{{insert advantage 1}}
{{insert advantage 2}}
{{insert advantage 3}}
{{insert advantage 4}}
{{insert advantage 5}}
If you have the time, we’d love to give you a tour of {{product}}. It’s helped hundreds of businesses break through their plateaus, and I know it can do the same for you.
Give us a shot! You can schedule a free personal demo with our product’s full features here {{insert scheduler link}}.
Hope to hear from you soon,
{{your name}}.

Why this email works: This email template directly identifies the possible reasons why a business is underperforming with your competitor’s product. It then positions yours as the best alternative to continue growth.

Going for Replies Email Template

As the name implies, your goal here isn’t to sell a product, schedule a meeting, or read a case study; it’s simply to get a reply. This can be a great foundation for building a relationship.

Hey {{first name}},
I’m {{your name}}, {{position}} at {{company}}. We just published a new article—{{article name with link}} that covers {{topic}}. The article details {{snippet of main points}}.
I hope you don’t mind, but we included {{insert how you referenced prospect}}. Your expertise and contribution to {{industry}} have been incredible.
I’d love to hear your thoughts on the article or if you have additional insights. Also, don’t hesitate to correct us if there’s something in there that’s misrepresented.
Hoping to hear from you soon,
{{your name}}.

Why this email works: A simple reply is easier to get than a scheduled call. In this email, the CTA is asking for a reply. Sometimes, all it takes is an authentic compliment and a bit of appreciation.

You are Blowing Up!

Our egos can work against us. But, if used correctly, inflating egos does have its fair share of benefits, especially in cold sales emails.

This email template’s goal is to show a business a potential for growth that they might’ve not seen yet. When paired with a bit of authentic flattery, it improves our chances of a reply.

Subject Line: Your business is set for a 170% growth opportunity!

Hi {{first name}},
I’m {{your name}}, {{position}} at {{company}}. I also handle analytics and stumbled on your site during my research. I got so excited at what I found that I decided to send you an email.
Our team noticed this {{data or statistics showing growth from tools like Semrush or Ahrefs}}. We wanted to make sure that you saw this too! Great work!
{{insert visual aids like charts or graphs}}.
The next few steps you take could impact a lot of your growth potential. We’ve got a few suggestions in mind if you’ve got the time for a quick call.
If this is something that interests you, feel free to schedule a meeting here {{scheduler link}}.
Hoping to hear from you soon,
{{your name}}.

Why this email works: This email works because you can immediately grab the prospect’s attention right from the subject line. It also shows data for potential growth and positions your company as a vehicle that can help them achieve it.

Key Takeaways

Conversions are subjective in cold sales emails. Although the goal is to ultimately get a sale, we need to understand that sales aren’t likely to happen during first-touch emails.

We need to focus on ways to engage our prospects and get replies. From there, we can start building a relationship by providing valuable content.

So, if you’re planning on a new campaign, consider the following:

  • Done right, cold sales emails can have higher ROI than modern methods such as SEO or social media campaigns.
  • Don’t be afraid to be more casual. This allows you the freedom to have your awesome personality shine through. You can be humorous, but, most importantly—be authentic.
  • If you’re looking for a solid email template you can do yourself, try using the AIDA method.
  • Providing immediate solutions to common pain points is a great way to get replies from your prospects.
  • The best solution to scaling your cold sales email campaigns is by using templates you can easily personalize.

Scaling your business through email marketing requires the right tool to help you optimize and automate repetitive tasks. Get this and more with Instantly! Sign up for a free trial today!

Read next

10x your leads, meetings and deals.

Instantly scales your outreach campaigns with unlimited email sending accounts, email warmup, B2B lead database and generative AI