This article was last updated on July 4, 2025
You always want to make a great first impression when emailing high-value prospects. What’s even more important is staying top of mind. Sales cadence helps with this.
The issue is creating a tailored sales cadence for each prospect at every touchpoint. Sure, you can go about this manually for a handful of prospects. But if you're looking to scale and keep things sustainable, sales cadence tools are a must.
These tools serve one clear purpose: to pilot sales conversations over time, so you land more meetings and close more deals. To help you find the right fit for your business, we unpack the basics of sales cadence tools, a few standout options worth considering, and best practices for sales follow-ups.
What is a Sales Cadence Tool?
A sales cadence tool is a sales enablement software that helps your team schedule sales follow-ups through various email, phone, or social media channels.
With the right tool, you can create a scalable sales cadence that can be automated, measured, and replicated across your funnels. Here’s a quick rundown of how they work:
- Automates follow-up emails or calls based on user behavior.
- Allows users to create tailored sales cadences (when to send or gap between emails)
- Sends notifications on sales-ready prospects (and the best communication channels)
Every sales cadence tool has its own set of unique features. The question now is, which one fits your business best?
6 Sales Cadence Tools Worth Exploring in 2025
Learning which sales cadence tools fit your unique workflow requires running test campaigns on them all. To save you the trouble, we’ve researched and curated a list of the best sales cadence tools to look into this 2025 and beyond:
Instantly.ai
G2 Rating: 4.8/5 ⭐ from 3,715 reviews
Instantly.ai is a next-gen sales engagement and cold email powerhouse designed to automate B2B sales cadence campaigns in just a few clicks. You can set up email nurture sequences, follow-ups, and trigger emails based on user activity.
If you’re running multiple campaigns, Instantly offers an intuitive analytics dashboard and in-depth A/B testing capabilities to help you pinpoint which emails work best for which cadence and replicate the results across campaigns.
Instantly also provides unlimited email warmups to ensure the highest deliverability rates for your sending accounts. It’s a holistic email tool for streamlining your sales process.
Key Features
- Multi-step cold email campaign sequences that adapt based on set criteria and recipient behavior
- Email deliverability optimization and warmup to keep your emails out of spam
- B2B lead finder with access to 450+ million verified B2B contacts
- Integrated sales CRM that tracks every interaction
- Website ID tool to uncover which companies visit your website
- Done-For-You Email Account Setup with complete technical setup (MX records, SPF, DKIM, and DMARC)
- Instantly VIP service for full-service campaign management with dedicated strategists
- Instantly AI Copilot that builds campaigns, finds leads, and analyzes results through natural language chat
Pricing:
- Free trial available
- Growth plan starts at $37/month
- Hypergrowth plan starts at $97/month
- Light Speed Plan starts at $358/month to unlock full premium access
Spotio
G2 Rating: 4.5/5 ⭐ from 380 reviews
Spotio is designed to help field teams automate sales follow-ups and sequences. Users get notified when to communicate with prospects and the best communication medium.
Is it time for an email? Should you send a follow-up sales email? Or, visit a prospect’s brick-and-mortar store? Spotio has all the bases covered. Field teams can also install Spotio on their mobile devices—perfect for those who are always on the go.
Key Features:
- Sales rep location, activity, and email tracking
- Lead management integrated into maps
- Calendars and third-party integration
- Appointment routing
- Automated follow-ups (for Engagement bundle only)
Pricing: Spotio has 3 plans: B2C, B2B, and Engagement. Pricing is available upon request.
Hubspot Sales Hub
G2 Rating: 4.4/5 ⭐ from 12,404 reviews
Hubspot Sales Hub is like the Swiss Army Knife of sales cadence tools, with multiple robust features designed to support many different aspects of a business's sales process. The platform offers automated sales follow-ups, customizable templates, and a user-friendly analytics dashboard (among others).
That said, if your strategy centers primarily around cold email marketing campaigns, the market has many better fits than Hubspot. Sales Hub is primarily a CRM-style software tool designed to engage with your prospects. A great way to use it is by starting your cadences with Hubspot after running initial cold email campaigns elsewhere.
Key Features:
- Basic and advanced SEO recommendations
- Conversation bots.
- Email marketing features (automated follow-ups, calendar integration, tracking)
- 10 email automation actions for the Starter plan
- Unlimited email automation actions for the Professional plan with omnichannel marketing
Pricing:
- Free forever plan available
- Starter: $20/mo.
- Professional: $100/mo.
- Enterprise: $150/mo.
Vanillasoft
G2 Rating: 4.6/5 ⭐ from 804 reviews
Vanilla soft helps streamline your leads’ journey down your sales funnel. It can send follow-ups via email and text, offers real-time analytics, and has lead routing optimization features.
With a built-in cadence tool, sales teams can develop a better communication strategy for when and how to follow up leads.
Key Features:
- Sales and lead tracking
- Email & SMS automation
- Built-in sales cadence tool
- Call recording, auto-dialing, and lead routing
- Analytics
Pricing: Vanillasoft doesn't publicly disclose its pricing plans. Contact their sales team for details.
Freshsales
G2 Rating: 4.5/5 ⭐ from 1,224 reviews
Freshsales is a CRM that streamlines lead engagement through automated follow-ups. You can set up a sales cadence for emails, phones, SMS, and social media. Your sales team gets notifications on leads ready for demos, as well as those in the sales negotiation stage, and onboarding.
Key Features:
- Centralized sales touchpoints
- Automated sales cadence for email, SMS, and social media
- Automation options for streamlining outbound and inbound sales processes
Pricing:
- Growth Plan: $11/mo.
- Pro Plan: $47/mo.
- Enterprise: $71/mo.
Reply
G2 Rating: 4.6/5 ⭐ from 1,453 reviews
Reply has a built-in LinkedIn or Sales Navigator integration to support your lead generation process. It verifies new leads first and then adds them to your email list. Reply also offers robust cadence features and supports multichannel outreach across LinkedIn, WhatsApp, emails, and SMS.
Features:
- Intuitive user interface
- Multichannel sequences (email, LinkedIn, calls, SMS)
- Lead generation capabilities for LinkedIn or Sales Navigator
- Email validation and contact enrichment
- Lead segmentation and CRM integrations
- Built-in meeting booking features
- Chrome extension for sales prospecting
Pricing:
- Free trial available
- Starter plan: $59/mo. (for 1,000 active contacts/month)
- Multichannel plan: $99/mo.
- Hire Jason AI SDR: $500/mo.
Key Takeaways
Sales cadence tools help you create a systemized approach to sales communication. No matter which tool you choose, these best practices ensure you’re making the most of your cadences:
- Create unique content that provides immediate value.
- Analyze each campaign to see what works, where you can improve, and what to let go.
- Start sales cadences for qualified and segment leads.
- Use automation tools to help you scale sales cadences without compromising quality.
When it comes to email automation, no one does it quite like Instantly. Everything from email warmups to automated sales cadences is included to deliver the best possible outcomes for your campaigns at scale. Try Instantly for free today.
