Sales Cadence Tools for Better Business Communications

Sales cadence tools help automate sales follow-up and remove the guesswork of when to send an email. Here are the cadence tools we recommend.

sales cadence tools

You always want to make a great first impression when emailing high-value prospects. What’s more important is staying top of mind. Sales cadence helps with this.

The issue is creating a tailored sales cadence for each prospect at every touchpoint. We can do this manually for a handful of prospects. But if we want to scale, we need sales cadence tools.

Cadence tools streamline your sales process, land you more meetings, and close more deals. To help you find a sales cadence tool for your business, we need to learn:

  • The basics of sales cadence tools.
  • Sales cadence tools to try this 2023.
  • Best practices for sales follow-ups.

What is a Sales Cadence Tool?

A sales cadence tool is a sales enablement software that helps your team schedule sales follow-ups through various email, phone, or social media channels.

With the right tool, you can create a scalable sales cadence that can be automated, measured, and replicated across your funnels. Here’s a quick rundown of how they work:

  • Automates follow-up emails or calls based on user behavior.
  • Allows users to create tailored sales cadences (when to send or gap between emails)
  • Sends notifications on sales-ready prospects (and the best communication channels)

Every sales cadence tool has its own set of unique features. The question now is, which one fits your business best?

7 Sales Cadence Tools to Try This 2023

Testing out different cadence tools requires you to run campaigns on them to see which ones integrate with your sales process best. To save you all that time, we’ve curated a list of the best sales cadence tools to look into this 2023:

sales cadence tools

Instantly can automate sales cadence campaigns with just a few clicks. You can set up email nurture sequences, follow-ups, and trigger emails based on user activity.

If you’re running multiple campaigns, Instantly offers an intuitive analytics dashboard and in-depth A/B testing capabilities so you can find what emails work best for each cadence.

Instantly also provides unlimited email warmups to ensure the highest deliverability rates for your sending accounts. It’s a holistic email tool for streamlining your sales process.


  • Growth: $30/mo.
  • Hypergrowth: $77.6/mo.


  • Unlimited email accounts.
  • Unlimited email warmups.
  • 1000 active leads for growth plan.
  • 25,000 active leads for hypergrowth.
  • Automated nurturing


Spotio Homepage

Spotio is designed to help field teams automate sales follow-ups and sequences. Users get notified when to communicate with prospects and the best communication medium.

Is it time for an email? Should you send a follow-up sales email? Or, visit a prospect’s brick-and-mortar store? Spotio has all the bases covered.

Field teams can also install Spotio on their mobile devices—perfect for those who are always on the go.

Pricing: Spotio has 3 plans: B2C, B2B, and Engagement. Pricing is available upon request.


  • Sales rep location, activity, and email tracking.
  • Lead management integrated into maps.
  • Calendars and third-party integration.
  • Appointment routing
  • Automated follow-ups (for Engagement bundle only)


Hubspot homepage

Hubspot is like the Swiss Army Knife of sales tools with multiple features supporting various aspects of a business. It offers automated follow-ups, personalizable templates, and a user-friendly analytics dashboard.

However, if you want to run cold email campaigns, Hubspot won’t be for you. It's primarily a CRM tool designed to engage with your prospects. You can still start your cadences with Hubspot after the initial cold emails.


  • Free plan
  • Starter: $18/mo.
  • Professional: $800/mo.
  • Enterprise: $3600/mo.


  • Basic to advanced SEO Recommendations.
  • Conversation bots.
  • Email marketing features (automated follow-ups, calendar integration, tracking.)
  • 10 email automation actions for the Starter plan
  • Unlimited email automation actions for the Professional plan with omnichannel marketing.


Vanillasoft Homepage

Vanilla soft helps streamline your lead’s journey down your sales funnels. It can send follow-ups via email and text, offers real-time analytics, and has lead routing optimization features.

With a built-in cadence tool, sales teams can develop a better communication strategy for when and how to follow up leads.

Pricing: Vanillasoft’s offering starts at $99/mo.


  • Sales and lead tracking.
  • Email & SMS automation.
  • Built-in sales cadence tool.
  • Call recording, auto-dialing, and lead routing.
  • Analytics.


Smartlead homepage

Smartlead is an excellent choice to cover most email marketing best practices. It offers automated warmups, an AI writing assistant, and in-depth lead tracking.

The tool is also great for sales and marketing departments as it centralizes all emails. This results in a more robust outreach approach for each lead.


  • Basic: $33/mo.
  • Popular Plan: $65/mo.
  • Pro Plan: $78/mo.


  • AI-powered email warmup.
  • AI writing assistant.
  • Centralized email management.
  • Automated follow-ups.


Frashsales homepage

Freshsales is a CRM that streamlines lead engagement through automated follow-ups. You can set up sales cadence for emails, phones, SMS, and social media.

Your sales team gets notifications on leads ready for demos, those in the sales negotiation stage, and onboarding.


  • Growth Plan: $12/mo.
  • Pro Plan: $36/mo.
  • Enterprise: $60/mo.


  • Centralized sales touchpoints.
  • Automated sales cadence for email, SMS, and social media.
  • Automation options for streamlining outbound and inbound sales processes.


Reply homepage

Reply has a built-in LinkedIn or Sales Navigator integration to support your lead generation process. It verifies new leads first and then adds them to your email list.

It also offers robust cadence features and supports multiple channels such as LinkedIn, WhatsApp, emails, social media, and SMS.


  • Free plan
  • Starter: $60/mo. (Includes email sequencing and reporting).
  • Professional $90/mo. (Includes email warmup and multichannel sequencing).
  • Custom plan


  • Intuitive user interface.
  • Lead generation capabilities for LinkedIn or Sales Navigator.
  • Lead segmentation.
  • CRM integrations.
  • Email automations.

Key Takeaways

Sales cadence tools help you create a systemized approach to sales communication. No matter which tool you choose, these best practices ensure you’re making the most of your cadences:

  • Create unique content that provides immediate value.
  • Analyze each campaign to see what works, where you can improve, and what to let go.
  • Start sales cadences for qualified and segment leads.
  • Use automation tools to help you scale sales cadences without compromising quality.

When it comes to email automation, Instantly has you covered from email warmups, cold email outreach, sales cadences, and everything you need for your email campaigns! Try it out for free today and start to 10x your leads.