There are many factors that can get your email to land right in the spam inbox. Sender reputation, proper email authentication, and message volume are just a few of the well-known ones.
But even with everything just right, one surefire way to raise red flags is using spam trigger words in your email subject lines. In this article, we’ll cover what exactly are spam trigger words and a list of 700+ spam words to look out for.
Let’s dive in!
What Are Spam Trigger Words?
Spam trigger words are phrases that raise red flags with email service providers like Gmail or Outlook. There are billions of spam emails sent daily and AI algorithms continue to get better at spotting them, one major way being through spam trigger words.
Of course, context is key and luckily something algorithms can differentiate. A newsletter titled “Weekly Crypto News and Trends” is not the same as one titled “Become a Crypto Millionaire Today!”
There are countless emails discussing money on a daily basis that don’t get marked as spam, but with the right combination of words and exclamation marks, that’s when an email will likely get flagged.
Spammy subject lines usually share common themes such as:
- Shady claims and promises that often involve money.
- Adult-related content (accounts for 31.7% of all spam).
- Have urgent or too good to be true offers.
- Punctuation, symbols, and syntax that stand out to grab attention.
The Ultimate List of 700+ Spam Trigger Words
Feel free to reference this list to double-check your subject lines or to get an idea of common spam trigger words. You can also download the complete list here!
Shady Spam Words 😨
- 0 down
- Addresses
- Addresses on cd
- All
- All natural
- All natural/new
- All new
- All-natural
- All-new
- Allowance
- As seen on
- As seen on Oprah
- At no cost
- Auto email removal
- Avoice bankruptcy
- Avoid
- Beneficial offer
- Billing
- Billing Address
- Brand new pager
- Bulk email
- Cable converter
- Calling creditors
- Can you help us?
- Cancel at any time
- Cannot be combined
- Casino
- Celebrity
- Cell phone cancer scam
- Certified
- Chance
- Cheap
- Cheap meds
- Cialis
- Clearance
- Collect
- Collect child support
- Compare
- Compare now
- Compare online
- Compare rates
- Compete for your business
- Confidentiality
- Confidentiality on all orders
- Congratulations
- Consolidate debt and credit
- Consolidate your debt
- Copy accurately
- Copy DVDs
- COVID
- Credit bureaus
- Cures
- Cures baldness
- Dig up dirt on friends
- Direct email
- Direct marketing
- Eliminate debt
- Explode your business
- Fast viagra delivery
- Finance
- Financial
- Financial advice
- Financial independence
- Financially independent
- For new customers only
- Foreclosure
- Free
- Free access/money/gift
- Free bonus
- Free cell phone
- Free DVD
- Free grant money
- Free information
- Free installation
- Free offer
- Free priority mail
- Free sample
- Free website
- Free!
- Get
- Gift card
- Gift certificate
- Gift included
- Give it away
- Giving away
- Giving it away
- Gold
- Great
- Great deal
- Greetings of the day
- Growth hormone
- Guarantee
- Guaranteed deposit
- Guaranteed income
- Guaranteed payment
- Have you been turned down?
- Hello (with no name included)
- Hidden
- Hidden assets
- Hidden charges
- Hidden costs
- Hidden fees
- High score
- Home based business
- Home mortgage
- Human
- Human growth hormone
- If only it were that easy
- Important information
- Important notification
- In accordance with laws
- Instant weight loss
- Insurance Lose weight
- Internet marketing
- Investment decision
- Invoice
- It’s effective
- Job alert
- Junk
- Lambo
- Laser printer
- Last Day
- Leave
- Legal
- Legal notice
- Life
- Life insurance
- Lifetime access
- Lifetime deal
- Limited
- Limited amount
- Limited number
- Limited offer
- Limited supply
- Limited time offer
- Limited time only
- Loan
- Loans
- Long distance phone number
- Long distance phone offer
- Lose weight
- Lose weight fast
- Lose weight spam
- Lottery
- Lower interest rate
- Lower interest rates
- Lower monthly payment
- Lower your mortgage rate
- Lowest insurance rates
- Lowest interest rate
- Lowest rate
- Lowest rates
- Luxury
- Luxury car
- Mail in order form
- Mark this as not junk
- Mass email
- Medical
- Medicine
- Medium
- Meet girls
- Meet me
- Meet singles
- Meet women
- Member
- Member stuff
- Message contains
- Message contains disclaimer
- Message from
- Millionaire
- Millions
- Miracle
- MLM
- Money
- Multi-level marketing
- Name
- Near you
- Never before
- New
- New domain extensions
- Nigerian
- No age restrictions
- No catch
- No claim forms
- No cost
- No credit check
- No credit experience
- No deposit required
- No disappointment
- No experience
- No fees
- Not junk
- Not scam
- Not spam
- Notspam
- Number 1
- Obligation
- Off
- Off everything
- Off shore
- Offer extended
- Offers
- Offshore
- One hundred percent
- One-time
- Online biz opportunity
- Online degree
- Online income
- Online job
- Online marketing
- Online pharmacy
- Open
- Opportunity
- Opt-in
- Outstanding value
- Outstanding values
- Password
- Passwords
- Pay your bills
- Per day/per week/per year
- Per month
- Perfect
- Performance
- Phone
- Please
- Please open
- Presently
- Print form signature
- Print from signature
- Print out and fax
- Priority mail
- Privately owned funds
- Prizes
- Problem
- Problem with shipping
- Problem with your order
- Produced and sent out
- Profit
- Promise you
- Purchase
- Pure Profits
- Quotes
- Rate
- Real thing
- Rebate
- Reduce debt
- Refinance
- Refinance home
- Refinanced home
- Regarding
- Removal instructions
- Removes
- Removes wrinkles
- Replica watches
- Request
- Request now
- Request today
- Requires initial investment
- Requires investment
- Reserves the right
- Reverses aging
- Risk free
- Rolex
- Round the world
- S 1618
- Safeguard notice
- Sale
- Sales
- Save
- Save $, Save €
- Save big
- Save big month
- Save money
- Save now
- Score
- Score with babes
- Search engine listings
- Search engine optimisation
- Search engines
- Section 301
- See for yourself
- Seen on
- Sent in compliance
- Serious
- Serious case
- Serious offer
- Serious only
- Sex
- Shop now
- Shopper
- Shopping spree
- Snoring
- Social security number
- Soon
- Spam
- Spam free
- Special deal
- Special discount
- Special for you
- Special offer
- Stainless steel
- Stock alert
- Stock disclaimer statement
- Stock pick
- Stocks/stock pick/stock alert
- Stop calling me
- Stop emailing me
- Stop further distribution
- Stop snoring
- Strong buy
- Stuff on sale
- Subject to
- Subject to cash
- Subject to credit
- Subscribe
- Subscribe for free
- Subscribe now
- Super promo
- Supplies
- Take action now
- Talks about hidden charges
- Talks about prizes
- Teen
- Tells you it’s an ad
- Terms
- The best rates
- The email asks for a credit card
- The following form
- They make a claim or claims that they're in accordance with spam law
- They try to keep your money no refund
- They try to keep your money, no refund
- They’re just giving it away
- This isn't junk
- This isn't spam
- This isn’t a scam
- This isn’t junk
- This isn’t spam
- Timeshare
- Timeshare offers
- Traffic
- Trial unlimited
- U.S. dollars
- Undisclosed
- Undisclosed recipient
- University diplomas
- Unsecured credit
- Unsecured debt
- Unsolicited
- US dollars / Euros
- Vacation
- Vacation offers
- Valium
- Viagra
- Vicodin
- VIP
- Wants credit card
- Warranty
- Warranty expired
- We hate spam
- We honor all
- Website visitors
- Weight loss
- Wife
- Win
- Winner
- Winning
- Won
- Xanax
- XXX
- You have been chosen
- You have been selected
- Your chance
- Your income
- Your status
- Zero chance
- Zero percent
- Zero risk
- 50% off
- Ad
- Bargain
- Cost
- Costs
- Credit
- Discount
- Email harvest
- Email marketing
- F r e e
- For free
- For just $xxx
- For just $yyy
- Free and free
- Insurance
- Internet market
- Mortgage
- Mortgage rates
- Name Brand
- One hundred percent free
- One time mailing
- Only $
- Per day
- Per week
- Price
- Prices
- Quote
- Rates
- Removal
- Remove
- Solution
- Terms and conditions
- Account-based marketing (ABM)
- Accounts
- Confidentially on all orders
- Content marketing
- Dear [email address]
- Dear [first name]
- Dear [wrong name]
- Digital marketing
- Email extractor
- Extract email
- Home
- Home based
- Home employment
- Home-based
- Home-based business
- Homebased business
- If you no longer wish to receive
- Increase your sales
- Lose
- Marketing solution
- Multi level marketing
- Reverses
- Search engine
- Stop
- Work at home
- Work from home
- !!!
- ???
- ?!?
- !?!?
- Crypto millionaire
- Crypto
- Bitcoin
- Cryptocurrency
Urgency Spam Words ❗
- Access now
- Act
- Act immediately
- Act now
- Act now!
- Action
- Action required
- Apply here
- Apply now
- Apply now!
- Apply online
- Become a member
- Before it's too late
- Buy
- Buy direct
- Buy now
- Buy today
- Call
- Call free
- Call free/now
- Call me
- Call now
- Call now!
- Can we have a minute of your time?
- Cancel now
- Cancellation required
- Claim now
- Click
- Click below
- Click here
- Click me to download
- Click now
- Click this link
- Click to get
- Click to remove
- Contact us immediately
- Deal ending soon
- Do it now
- Do it today
- Don't delete
- Don't hesitate
- Don't waste time
- Don’t delete
- Exclusive deal
- Expire
- Expires today
- Final call
- For instant access
- For Only
- For you
- Friday before [holiday]
- Get it away
- Get it now
- Get now
- Get started
- Get started now
- Great offer
- Here
- Hurry up
- Immediately
- Important information regarding
- Info you requested
- Information you requested
- Instant
- Limited time
- New customers only
- Now
- Now only
- Offer expires
- Once in lifetime
- Only
- Order now
- Order today
- Please read
- Purchase now
- Sign up free
- Sign up free today
- Supplies are limited
- Take action
- Take action now
- This won’t last
- Time limited
- Today
- Top urgent
- Trial
- Urgent
- What are you waiting for?
- While supplies last
- You are a winner
- Cheap Offers Spam Words
- 4u
- Acceptance
- Access
- Avoid Bankruptcy
- Being a member
- Card accepted
- Cards accepted
- Cents on the dollar
- Credit card offers
- Offer
- Pre-approved
- Save $
- Success
- You are a winner!
- You have been selected!
- You’re a winner!
Over-Exaggerated Spam Words 🪙
- #1
- %
- % free
- % Satisfied
- 0%
- 0% risk
- 100%
- 100% free
- 100% more
- 100% off
- 100% satisfied
- 99.90%
- 99%
- Access for free
- Additional income
- Amazed
- Amazing
- Amazing offer
- Amazing stuff
- Be amazed
- Be surprised
- Be your own boss
- Believe me
- Best bargain
- Best deal
- Best offer
- Best price
- Best rates
- Big bucks
- Billion
- Billion Dollars
- Bonus
- Boss
- Can’t live without
- Cancel
- Cash
- Cash bonus
- Cashcashcash
- Consolidate debt
- Double your
- Double your cash
- Double your income
- Drastically reduced
- Earn
- Earn $
- Earn Cash
- Earn extra cash
- Earn money
- Earn per week
- Eliminate bad credit
- Expect to earn
- Extra
- Extra cash
- Extra income
- Fantastic
- Fantastic deal
- Fantastic offer
- FAST
- Fast cash
- Financial freedom
- Free access
- Free consultation
- Free gift
- Free hosting
- Free info
- Free investment
- Free membership
- Free money
- Free preview
- Free quote
- Free trial
- Full refund
- Get out of debt
- Get paid
- Giveaway
- Guaranteed
- Income
- Income from home
- Increase sales
- Increase traffic
- Incredible deal
- Join billions
- Join millions
- Join millions of Americans
- Join thousands
- Lower monthly payments
- Lower rates
- Lowest price
- Make $
- Make money
- Million
- Million dollars
- Money back
- Money making
- Month trial offer
- More Internet Traffic
- Multilevel marketing
- No gimmicks
- Number one
- Once in a lifetime
- One hundred percent guaranteed
- One time
- Pennies a day
- Potential earnings
- Prize
- Promise
- Pure profit
- Risk-free
- Satisfaction guaranteed
- Save big money
- Save up to
- Serious cash
- Special promotion
- The best
- Thousands
- Unbeatable offer
- Unbelievable
- Unlimited
- Unlimited trial
- Weight
- Why pay more?
- Wonderful
- You will not believe your eyes
- Slaes & Marketing Spam Words
- $$$
- £££
- €€€
- A few
- Accept cash cards
- Affordable
- Affordable deal
- Bad credit
- Bank
- Bankruptcy
- Billionaire
- Cash out
- Cash-out
- Claim your discount
- Credit card
- Credit or Debit
- Dollars
- Don’t hesitate!
- Double your wealth
- Earn extra income
- Earn from home
- Earn monthly
- Earn per month
- Earn your degree
- Easy income
- For just $
- For just $ (amount)
- For just $(insert whatever amount)
- Get Money
- Get your money
- Huge discount
- Increase revenue
- Increase sales/traffic
- Increase your chances
- Initial investment
- Instant earnings
- Instant income
- Investment advice
- Maintained
- Money-back guarantee
- Money-making
- Monthly payment
- Opt in
- Price protection
- US dollars
Key Takeaways
Avoiding spam trigger words is just one way of many to stay out of spam folders. Keep in mind that it’s natural to use many of the words listed with the right context and reputation, but a combination of a few can be problematic.
More often than not, spam trigger themes involve:
- Money
- Urgency
- Shady or sleazy offers
- Over-exaggeration
- Too good to be true offers