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The Cold Email Reality Check
Every sales team faces the same frustration: spending hours crafting campaigns only to see terrible response rates. You're not alone if you've wondered whether it's your message, your list, or your tool that's failing you.
The truth? Most cold email platforms focus on volume over deliverability. They help you send thousands of emails but can't guarantee they'll actually reach your prospects' inboxes—let alone get responses.
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Head-to-Head:
Features That Actually Matter
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Email Deliverability & Reputation Management
High deliverability means your emails actually reach decision-makers instead of getting buried in spam folders.
Built-in email warm-up, spam testing, and reputation monitoring across all connected accounts. Advanced AI copilot prevents reputation damage before it happens.
Basic email validation with limited deliverability tools. No built-in warm-up or comprehensive reputation management.
Lead Generation & Data Quality
Better data means fewer bounced emails and more conversations with qualified prospects.
Unlimited leads with real-time email verification and advanced search filters. AI-powered lead scoring identifies your best prospects.
Limited lead credits on lower plans. Database quality varies, with some outdated contact information.
AI-Powered Personalization
Personalized emails get 6x higher response rates than generic templates.
AI copilot analyzes prospect data to suggest personalized openers, follow-ups, and optimal send times for each contact.
Basic merge tags and limited automation sequences. Minimal AI assistance for personalization.
Account Management & Scaling
More sending accounts means better deliverability and the ability to scale without reputation risks.
Unlimited email accounts with centralized management. Easy team collaboration and role-based permissions.
Limited email accounts on most plans. Additional accounts require plan upgrades.
Email Deliverability & Reputation Management
High deliverability means your emails actually reach decision-makers instead of getting buried in spam folders.
Lead Generation & Data Quality
Better data means fewer bounced emails and more conversations with qualified prospects.
AI-Powered Personalization
Personalized emails get 6x higher response rates than generic templates.
Account Management & Scaling
More sending accounts means better deliverability and the ability to scale without reputation risks.
Built-in email warm-up, spam testing, and reputation monitoring across all connected accounts. Advanced AI copilot prevents reputation damage before it happens.
Unlimited leads with real-time email verification and advanced search filters. AI-powered lead scoring identifies your best prospects.
AI copilot analyzes prospect data to suggest personalized openers, follow-ups, and optimal send times for each contact.
Unlimited email accounts with centralized management. Easy team collaboration and role-based permissions.
Basic email validation with limited deliverability tools. No built-in warm-up or comprehensive reputation management.
Limited lead credits on lower plans. Database quality varies, with some outdated contact information.
Basic merge tags and limited automation sequences. Minimal AI assistance for personalization.
Limited email accounts on most plans. Additional accounts require plan upgrades.
Real User Results: What the Numbers Say
Success Stories from Instantly Users
The unlimited leads feature alone saves us $200/month compared to Apollo's credit system. ROI was immediate."
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“Switched from Apollo to Instantly and saw our response rates jump from 3% to 12% in the first month. The AI suggestions actually help us write better emails."
“Finally hit our first $50K month after implementing Instantly's warm-up system. Our emails actually reach inboxes now.”
Pricing: Value That Makes Sense
Instantly delivers more features for less cost, especially as your team scales.
For Small Teams (1-3 users)
Instantly Growth Plan
$37/mo
Unlimited leads, 5000 emails, AI copilot
Apollo Professional
$49/mo
Limited credits, basic automation
For Agencies & Enterprises (5+ users)
Instantly Hypergrowth Plan
$97/mo
Everything unlimited, advanced analytics
Apollo Organization
$79/user/mo
Quickly becomes expensive with team growth
For Small Teams (1-3 users)
For Agencies & Enterprises (5+ users)
Instantly Growth Plan
$37/mo
Unlimited leads, 5000 emails, AI copilot
Instantly Hypergrowth Plan
$97/mo
Everything unlimited, advanced analytics
Apollo Professional
$49/mo
Limited credits, basic automation
Apollo Organization
$79/user/mo
Quickly becomes expensive with team growth
Unlock More Clients, Instantly
Discover Leads
A search engine for your next deal Instantly helps you find and target high‑intent B2B contacts in seconds. Filter by role, seniority, company size, and even buying intent—without wasting time on bad leads.
Automate Outreach
Launch campaigns in minutes. Let your AI Copilot craft and personalize outreach at scale—subject lines, email bodies, follow‑up sequences—all optimized for replies.
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Trigger Smart Actions
Workflows that just work. When a lead visits your site, replies, or books a meeting, Instantly automatically routes them, tags them, and triggers next‑step campaigns—no manual setup needed.
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Frequently asked questions
Can’t find the answer here? Check out our help center.
Can I migrate my data from Apollo to Instantly?
Yes, Instantly provides free data migration support to help you transfer your contacts, campaigns, and templates seamlessly.
How quickly will I see results after switching?
Most users see improved deliverability within 2-3 days of implementing Instantly's warm-up system, with response rate improvements typically visible within the first week.
What kind of support does Instantly offer?
24/7 chat support, dedicated onboarding specialist, and access to our Cold Email Mastery course with proven templates and strategies.
Is there a free trial available?
Yes, Instantly offers a 14-day free trial with full access to all features, so you can test deliverability and results before committing.
Ready to Book More Qualified Meetings?
Get started now to access exclusive templates and elevate your projects to the next level.
Stop letting poor deliverability kill your pipeline. Join 50,000+ sales teams who've made the switch to Instantly for better inbox placement, higher response rates, and more closed deals.
No credit card required.