Email remains one of the most productive forms of messaging, with one of the highest engagement rates. You can deliver personalized content and build relationships on individual levels. So, it stands to reason that you want to make the most out of it. This is where deliverability becomes important.
You created an email campaign. The very least you’d like to happen is that it is successfully delivered to a recipient's inbox. Imagine all of that hard work, and then you end up in the spam folder. It doesn’t bear thinking about.
The technical aspects of email delivery are numerous. Today, we’re focused on the tools you can use to improve your email deliverability rates. Below, you’ll find 10 of the best.
- Instantly
- SMTP2GO
- Twilio SendGrid
- Bouncer
- Folderly
- Constant Contact
- Everest
- ZeroBounce
Instantly
Before you even think about pressing that send button, ask yourself, “What reputation does my account have?” You might not have any idea. If that’s the case, use a tool to test email deliverability. You’ll quickly find your reputation based on myriad factors. Even if you have a decent reputation, you need to protect it.
This is where Instantly can help. Before you launch any email outreach campaign with Instantly, you need to run a process of account warm-up. It’s a step that the vast majority of business owners miss, but it has a dramatic impact on your email deliverability.
During email warm-up, your profile’s reputation is slowly built up over time by increasing your profile and steadily increasing the rate at which you send emails. This means that ISPs won’t think that your account has been hacked and is suddenly sending spam.
The process itself requires emails to be sent on a regular basis, with the volume increasing over time. Those emails then need to be opened and engaged with. The more successfully delivered emails that arrive in an inbox and are engaged with, the better your reputation gets. Eventually, your reputation will reach a point where you’ll be able to comfortably send thousands of emails a day without fear of hitting spam.
Pricing
Account warmup is a standard feature of Instantly and is included in both the $37 a month and $97 a month packages. At both levels, you can add an unlimited number of accounts and run warm-ups unlimited times.
SMTP2GO
For those looking for a dedicated email server, SMTP2GO is a great option. Even though they’re based in New Zealand, you’ll find that there are localized servers around the globe. Plus, localized support that’s available 24/7. Those who are working with GDPR regulations will be pleased to hear that both the inbound servers and data centers situated within the EU are completely compliant.
Their solution takes care of your DKIM and DNS records, meaning you won’t have to dig into many technical details. In fact, the setup process is quite straightforward, with multiple step-by-step guides available.
Pricing
SMTP2GO is priced competitively at only $10 a month plus an annual option. There’s no setup fee. There is a free trial that you can access to trial before you purchase.
Twilio SendGrid
Twilio SendGrid doesn't focus purely on email deliverability. It offers users a more comprehensive email marketing suite that offers a plethora of features. You’re able to segment audiences, edit and launch campaigns, and, of course, ensure deliverability rates are high.
Twilio states that email deliverability is at the heart of everything they do. Email deliverability features include spam testing, URL validation, and accessibility testing. Their 24/7 support is there (following an upgrade) should you ever face issues.
Pricing
Pricing at the basic level costs $15 a month, and advanced rises to $60 a month.
Bouncer
Bouncer focuses on email validation and deliverability. Their mission is to improve human-to-human communication by helping people stay connected via email. If you’re looking to validate and deliver at scale, Bouncer is an option. They’re able to verify up to 200,000 emails per hour per customer.
A great feature of Bouncer is the Bounce Estimate. This checker shares a rating and information on what you might expect to happen following pressing the send button. It uses machine learning and an algorithm to predict which emails will bounce back.
At higher price tiers, users have access to a deliverability kit. It allows them to test how their inbox fares against different email providers. They can also keep an eye on blacklists and even receive an alert should the worst happen.
Pricing
Bouncer works on a credit model where the more credits you purchase, the cheaper it becomes. For those purchasing between 250,000 and 499,000 credits, it’ll cost $2.50 per 1000 credits.
Folderly
AI-based Folderly wants to increase business email deliverability. They report that of all business emails sent, over 51% of them don’t reach the inbox. They also say that Folderly users can avoid blacklists, avoid painful spam filters, and check deliverability reports to ensure that their emails are being delivered.
Pricing
There are two different options for Folderly. One for cold email campaigns and another for email marketing. Folderly operates differently for those emailing customers who are already warm vs. cold prospects. The cold email option starts from $200 a month per inbox. It includes a deliverability dashboard and deliverability maintenance.
The marketing option pricing is only available on request.
Constant Contact
Another tool that offers considerably more than just email deliverability. Constant Contact includes email marketing, social media, content management, SMS sending, and a whole host of other tools. Constant Contact claims that it achieves a 97% deliverability rate which is impressive.
They approach deliverability through a system of proactive monitoring, analysis of ISP feedback, and authentication record maintenance (DKIM, DMARC, SPF, etc.). They’ll also put a deliverability team member on any case where a Constant Contact user is found on a blacklist to resolve the issue.
Pricing
There are three tiers of pricing for Constant Contact. The base tier is for a single user and costs $12 a month. This rises to the $80 a month Premium plan that includes every feature available. There isn’t any available information on how pricing affects email deliverability features.
Everest
Marketed as an “email success platform,” Everest is an analytics suite with a host of deliverability guidance. Their website's wording implies that most of their offering is suggestive rather than remedial. You’ll be told what the issue is, and then you’ll need to fix it.
Insights include information on inbox placement, sender reputation, and list validation. They also have an exclusive “Sender Certification” program, which is an award should you pass their course.
Pricing
Pricing starts at $20 a month for those sending 5,000 emails a month. That allows for 3 users and 100 email validations a month.
ZeroBounce
ZeroBounce offers both email validation and deliverability solutions. Their email validation service boasts a 99% accuracy rating. It boasts an automated tool that removes unwelcome additions to your email list. The tool itself offers similar features to others on the list, such as inbox placement testing, email server testing, blacklist checking, and blacklist monitoring.
Pricing
There are two different ways to pay for ZeroBounce. You can opt for the pay-as-you-go model that allows you to validate 2,000 emails for $16. You could also go for the monthly subscription, which gives you 2,000 validations at $15 a month. There are significant discounts when working at scale.
Key Takeaways
Email deliverability isn’t something that should be ignored. It’s easy to get excited about sending a campaign, thinking it’ll probably be okay, and then sending it without testing email deliverability. Just remember that this is a fool’s errand. Don’t waste all of your hard work. Test and improve your email deliverability before any major email campaign.
- Email warmup is a significant contributor toward the deliverability of any email campaign.
- Keep a close eye on your email list and remove any unverified emails.
- There are considerable technical elements to manage in email deliverability.
Ready to launch your cold email campaign but aren’t sure if your account has the reputation? You need to warm up your account. Sign-up is free. Get started with Instantly today.
Learn more about email deliverability here: