Your sales team is working hard, but they’re bogged down chasing bad leads, outdated data, and missed opportunities. The solution? Real-time data.
We’re not talking about numbers on the screen that change every second. The right data keeps sales processes fast, relevant and targeted.
Reps get to focus on high-intent prospects while they’re still hot. This article will explore how you can transform real-time data into actionable insights for better prospecting and outreach.
Why Does Real Time Data Matter for Sales Teams?
Studies suggest that sales teams who respond first to leads often get the sale. But reps can’t just reach out blindly. They need to personalize outreach to ensure relevancy.
So, the game becomes velocity + quality data. Real-time data lets sales teams:
- Spot new opportunities the moment they appear
- Reduce wasted effort on bad leads
- Engage prospects when they’re most likely to respond
Let’s say a lead lands on your website who happens to fit your ideal customer profile (ICP), visits your pricing page multiple times and reads your blogs on how to solve a pain point.
Instead of waiting for that lead to fill up a form or contact sales directly, your team can reach out immediately while the lead is engaged.
How Real Time Data Enhances Every Stage of the Sales Process
Sales is about timing, relevance, and focus. Real time data brings all three to the table and helps improve sales fundamentals such as:
Faster, Higher Quality Lead Generation
Quality lead generation is built on quality data. Sales teams must find the right leads fast. For example, Instantly Website Visitor Identification filters leads who fit your ICP.
Leads who fit your ICP can be sent directly to a warm outreach campaign. Sales reps also get notified via Slack so they can prioritize high-value leads most likely to convert.
Personalization at Scale
Instead of generic cold emails, you can tailor your offer based on what the prospect is doing, whether they’ve browsed your pricing page or downloaded a case study.
For example, a quick, personalized email like, “Saw you were checking out our {{feature}}. Do you have any questions?” feels natural and helpful.
Better Deliverability
Outreach campaigns need high deliverability to ensure the right emails reach the right inboxes. But even if everything’s right, leads who don’t respond or respond negatively affect deliverability.
Instantly.ai leverages real-time data and AI to identify leads who are more likely to report emails as spam or report negatively. You can exclude these leads from campaigns or adjust sending priorities.
Instantly can also do ESP (email service provider) routing and only send emails between specific ESPs, like Outlook-to-Outlook or Google to Google.
CRM Data Enrichment
CRM tools are only as good as the data inside them. Outdated and incomplete information derails your sales process. Real-time data keeps CRMs fresh by enriching lead data.
This saves hours on manual data entry and improves the quality of outreach, follow-ups, and sales forecasting.
Accurate Sales & Opportunities Forecasting
Sales teams can use real-time data to predict which opportunities will likely close by analyzing up-to-date insights on lead behavior and engagement. No more overestimations.
This level of accuracy lets your sales team focus resources on high-value leads. Better forecasting means better decision-making.
Types of Real Time Data
There are many examples of real-time data across multiple industries. For sales and marketing, here are the types of real-time data you should focus on:
Intent-Data
Intent data shows you which prospects are actively looking for topics or solutions related to your product or service. It captures behaviors like content downloads, webinar signups, or searches on third-party platforms.
It tells you who to target and when. Sales teams leveraging real-time intent data get to prioritize outreach to prospects with buying intent. For example, Instantly CRM’s Salesflow uses real time data to find interested leads based on their engagement with your cold email.
Lead Data
Lead data includes up-to-date information about your prospects, such as their job title, company, location, and contact details. For example, if a decision-maker switches companies or a prospect gets promoted, you’ll know immediately and can adjust your outreach accordingly.
Email Validation
Email validation is a non-negotiable for sales outreach. Validation tools check emails in your list to ensure they’re legitimate and active. Sending to wrong or outdated emails hurts deliverability.
If you want to get leads pre-validated, try Instantly B2B Lead Finder. It also has advanced filtering features for real-time data, like company news, tech stack, and revenue.
Social Media Monitoring
Social media contains signals sales teams can use to start conversations or tailor their outreach. Real-time social media monitoring tracks when prospects mention your brand, engage with your posts, or even post about industry-related topics.
Email Marketing KPIs
Tracking the right email marketing KPIs is crucial to understanding how well campaigns perform and where they can improve. Real-time data helps you make adjustments on the fly to maximize results. Here are the main key email marketing KPIs to focus on:
- Open Rate
- Reply Rate
- Click-through Rate
- Deliverability
- Conversion Rates
Best Way To Get Real Time Data
There is a wide selection of tools that let you integrate real time data into your sales process. If you’re looking for a tool that leverages real time data for sales outreach, Instantly is for you.
Instantly B2B Lead Finder lets you find leads who match your exact ICP using advanced filters, up-to-date firmographics, and industry news.
Instantly Website Visitor Identification helps improve sales velocity by transforming anonymous site visitors into leads that can be added to outreach campaigns.
Instantly CRM tracks, manages, and enriches all lead data in your pipelines, allowing for accurate sales forecasting, more personalized outreach, and better sales results.
Key Takeaways
Real time data is essential for sales teams who want accurate data, high-quality leads, and improved sales velocity. As a quick recap, real-time data helps your sales teams get:
- Faster, high-quality lead generation
- Automated personalization at scale
- Better deliverability
- Enriched CRM data
- Accurate sales and opportunities forecasting
Looking for a tool that can help you leverage real time data for sales outreach? Try Instantly.ai for free today!
