Software · · 9 min read

The 10 Best Sales and Marketing Tools for 2024

These are the sales and marketing tools you need to increase efficiency across both departments and optimize your profitability.

sales and marketing tools 2024

Businesses that are hungry for growth rely on their teams to achieve or even outperform expectations. Primarily, growth is driven by the sales and marketing teams. They’re the ones that are in contact with prospects, leads and customers. As the business grows, so too does the audience and number of contacts.

Operations can quickly become unwieldy without the right technology. That’s why we’ve curated this list of the best sales and marketing tools. Each tool on the list serves a particular purpose. It’s unlikely you’ll need a tool from each category. Select the ones that you feel will best solve your pain points.

In this article learn how to:

  • Nurture your audience and reach new ones with marketing tools.
  • Share your message with advanced email marketing tools.
  • Use a CRM to track your efforts and customer interactions.

Marketing Tools

Marketing tools is quite a broad category. The tools in this section facilitate a particular area of marketing. That could be SEO research and tracking, landing page creation or PDF enrichment.


semrush SEO

SEMRush is one of the leading tools for research. Within just one dashboard, you can find insights into your own SEO efforts, content marketing, PPC, social media, and even what your competitors are doing.

It’s probably best known for its suite of SEO tools. SEMRush presents details on your on-page SEO and overall site audits in just a few clicks. There’s a relatively steep learning before you feel confident using the tool, but once you get used to it the tool feels intuitive. 

When planning your content marketing strategy, SEMRush helps you to orchestrate a wider campaign and individual pieces of content.

Pricing Tiers:


  • Pro: $129.95/month
  • Guru: $249.95/month
  • Business: $499.95/month

As you add additional users to SEMRush an increasing discount is applied.

Free Trial: Available for all tiers for 7 days.

G2 Rating: 4.5 Stars from 1,974 reviews.


unbouce landing page creation

Sometimes, you need a landing page that has a little something extra than what your website offers. With Unbounce, creating a landing page is a simple process. That’s especially true since they augmented their software with AI. Enter your prompt, and a landing page can be created in moments.

Unbounce bases its landing page templates on conversion data and marketing metrics. That means you can be confident that any you create using their software should be a good fit for your audience.

If you’d prefer to leverage some of their technology on your own website, consider the popup builder and sticky bar addon. These options can increase conversions without directing users away from your core website.

Pricing Tiers:

  • Build: $99 per month
  • Experiment: $149 per month
  • Optimize: $249 per month
  • Concierge: Starts at $649 per month

Free Trial: Easy access to a free trial for the lower three tiers. If you’re keen to try the Concierge tier, then you’ll need to contact their sales team.

G2 Rating: 4.4 stars from 359 reviews


flipping book PDF conversion

Businesses use PDFs for a range of purposes. The issue is that often, they aren’t exactly exciting. Proposals can be reduced to text documents. Marketing brochures end up feeling flat. FlippingBook wants to solve that issue.

They offer software that allows you to incorporate videos, gifs, popups and other engaging elements into your PDFs. This turns the PDF from a static, lackluster document into an engaging sales or marketing piece of content.

Once you’ve crafted your masterpiece, you can send it to clients. The inbuilt analytics suite will then deliver data on engagement, including CTRs and dwell time on specific pages. This helps you craft an individualized follow-up strategy, especially for proposals.

Pricing Tiers:

  • Lite: $23 per month
  • Starter: $54 per month
  • Optimal: $109 per month
  • Advanced: $219 per month

Free Trial: FlippingBook offers a 14 day free trial with no credit card required.

G2 Rating: 4.6 stars from 257 reviews

Email Marketing Tools

Email marketing tools facilitate outreach to your audience in a personal and individualized way. Use these tools to create a cold email outreach campaign or carefully nurture relationships with your current consumers. Whatever you choose to use them for, these tools make it simple.


best email outreach tool

Instantly solves problems on two fronts: lead finding and email outreach.

Need to find prospects to share your offering with? The B2B lead finder can help there. Instantly offers a vast database. With over 160 million contacts (and growing), you won’t be short of someone to contact. While some databases require you to manually add prospects to a list, Instantly leverages AI to reduce admin time. Once you’ve found a suitable prospect, you can find more using the lookalike feature.

When you’re happy, add the prospects you’ve found in the database to your email marketing or outreach list. With just a few clicks, your email lists are complete and ready for a campaign to launch. Thanks to the verification guarantee, you can be sure that you’re only paying for leads that have been verified.

sales and marketing tools

Deliverability is a priority for Instantly. After all, you don’t want to risk your email being blacklisted. Through the AI-powered email warmup, you can be sure your emails have the best chance of landing in the inbox.

Great email campaign managers know it’s not just about the first email you send. There’s art in the follow-up. Using an automated email follow-up strategy, you can focus on more pressing leads while Instantly connects with those prospects that need some more nurturing.

Pricing Tiers:


  • Growth: $37/month
  • Hypergrowth: $97/month


  • Growth leads: $47/month
  • Hypergrowth: $197/month
  • Light Speed: $492/month

Free Trial: Available for both tiers.

G2 Rating: 4.9 Stars from 1,918 reviews.


mail shake competitor

Mailshake specializes in cold email outreach but also includes a plethora of other tools in its toolkit. Cold email outreach is made considerably easier thanks to automation for content, personalisation, and follow-up sending. Aside from cold email campaigns, you can use Mailshake to reach out via social media and phone.

Pricing Tiers:

  • Starter: Starts at $29 per month per user
  • Outreach: Starts at $59 per month per user
  • Sales Engagement: Starts at $99 per month per user

Free Trial: No free trial available

G2 Rating: 4.7 stars from 366 reviews


mailchimp competitor

Mailchimp is one of the most well known email marketing tools to date. Thousands of businesses use it to send their newsletters and onboarding emails. Initially, most used it solely for these purposes, but the platform offers a growing number of additional features. Lots of small businesses only ever access Mailchimp at the free tier, but as soon as you begin to send at any sort of scale, it quickly becomes redundant. If you’re lacking creative inspiration then the huge bank of email templates that Mailchimp has on offer will be welcomed. The customization is relatively straightforward but is made far simpler with a basic understanding of HTML.

Pricing Tiers:

  • Free: This tier is always free but is only available for those with up to 500 contacts
  • Essentials: $110 per month for 10,000 contacts
  • Standard: $135 per month for 10,000 contacts
  • Premium: $350 per month for 10,000 contacts

Free Trial: The free trial is an option, plus there are free trials available for the Essentials and Standard tiers.

G2 Rating: 4.4 stars from 5,160 reviews

Design Tools

A good design tool is the foundation of any content worth its salt. Being able to deliver branded, high-quality creative that shows your business in the best light is a huge positive. These tools make design a breeze.


design tools

You can create almost anything in Canva. From social posts to logos, proposals to pitch decks. Use the foundations to create blank documents of the appropriate size for any platform. If you’re wondering where to start, leverage their vast bank of templates. 

Customization is straightforward with little graphic design knowledge required. The drag and drop system makes designing simple. Canva has a huge bank of fonts that you can use but if your specific one isn’t installed, you can upload your own in OTF, TTF or WOFF format.

Pricing Tiers:

  • Free: This tier is always free but has limitations on templates and graphics that you can use.
  • Canva Pro: $11.99 per month
  • Canva for Teams: $23.99 per month

Teachers and Students can access higher levels of Canva completely free.

Free Trial: To give Canva a try use the Free tier.

G2 Rating: 4.7 stars from 4,581 reviews


visme content creator

Creating infographics can be an onerous task for anyone but the most talented graphic designers. Even if you use an accessible tool such as Canva. That doesn’t mean you should give up on them. Infographics can be incredibly powerful ways to share complicated information.

Visme speicalizes in creating graphics. Anything you require for blogs, pdfs or educational content can be created in moments. You can start with their templates or create from scratch. Matching your brand is as simple as selecting the same colors you use. 

Visme is yet another tool that harnesses AI to increase efficiency for the user. Now you can simply prompt Visme to describe what you want to create and it will lay the foundations for you. Then you can customize to your heart’s content.

Pricing Tiers:

  • Basic: Free for unlimited projects but with some limitations.
  • Starter: $29 per month
  • Pro: $59 per month
  • Enterprise is available following a consultation with Visme’s sales team.

Free Trial: To give Visme a try use the Free tier.

G2 Rating: 4.6 stars from 405 reviews

CRM Software

CRM (Customer Relationship Management) software is designed to keep everything you need to know about individual customers in one accessible place. They allow different members of business to access the same data and update accounts accordingly. If there’s a phone call that takes place, the account is updated. The same goes for any email interaction, meeting, or purchase.


salesforce CRM

Salesforce is one of the most sophisticated CRMs on the market, with a pricetag to match. Its cloud-based system allows any member of your team (wherever they are on the globe) to access the same customer information.

Every aspect of customer interaction and engagement is tracked. This data is the presented in an intuitive dashboard. This allows you and your sales and marketing teams to understand the big picture at a glance. Salesforce’s own AI delivers automation across the platform and increases user efficiency.

Pricing Tiers:

Salesforce’s pricing is based across 12 different products. You can pick and mix depending on your company’s requirements. 

The sales platform, for example, has 5 different pricing tiers:

  • Starter Suite: $25 per month per user
  • Professional: $80 per month per user
  • Enterprise: $165 per month per user
  • Unlimited: $330 per user per month
  • Einstein 1 Sales: $500 per user per month

Free Trial: Every tier except for Einstein 1 Sales is available to access through a free trial.

G2 Rating: 4.3 stars from 19,513 reviews


hubsot CRM

One of the best-known CRMs on the market is HubSpot. HubSpot offers many sales and marketing tools but is probably best known for the CRM. All customer data is collated in one simple dashboard, as well as a whole host of analytics and key performance metrics.

Almost all administrative tasks can be automated within the platform. That includes report generation and risk assessment. A major positive feature of HubSpot is the huge number of integrations that it has. If you’re other software, chances are it will connect to HubSpot.

Pricing Tiers:

A great deal of HubSpot is available for free but there are limitations in scale.

  • Starter: $20 per month with an annual commitment

As with Salesforce, beyond the Starter tier products are priced individually. The Marketing Suite for example is priced at:

  • Professional: $880 per month for 3 seats
  • Enterprise: $3,300 per month for 5 seats

Free Trial: HubSpot offers a suite of free tools.

G2 Rating: 4.4 stars from 10,826 reviews

Key Takeaways

Each of these sales and marketing tools serve a different purpose. The key is to select the tool or tools that best suit your needs. Ask yourself what you and your team could benefit from most. If a free trial is available, give the tool a test run, see if it delivers value and then consider committing.

  • Always look to see if the tool you’re considering can integrate with your current stack.
  • There are some features that sound great but you may never use. Make sure to try before you buy.
  • Many tools offer discounts for higher numbers of users. If you have a large team you could receive substantial savings.

For email marketing, Instantly offers everything you could need. From AI-powered warm up to automated sequencing, sending email campaigns is straightforward with Instantly. Get started today.

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