Customers love window shopping—but eyes don’t translate into sales. When customers land on your website, you still don’t know enough about them to make meaningful connections.
You’d have to wait for prospects to engage with your landing page, fill out a form, or talk to a sales agent to get lead data. That changes with website visitor identification software.
What is a Website Visitor Identification Software?
Website visitor identification software reveals who your site visitors are, including their company, the content they interact with, and their contact details. This transforms anonymous website traffic into leads you can engage with.
Once you have these leads, you can add them to personalized cold email drip campaigns. For instance, you can mention the specific pages they visited or the products they showed interest in. Since they already show interest in your product, the chances of conversions are higher.
How Does a Website Visitor Identification Work?
Website visitor identification software collects lead data using pixels, IP tracking, cookies, or integrations with third-party databases. Understanding how each works helps you decide which software to use.
- IP Tracking: Identifies the IP addresses and matches them to company databases
- Cookies: Tracks user behavior, visited pages, time spent on the site, and actions taken
- Database Integrations: Integrates with CRMs to enrich and verify contact details
- Tracking pixel: Embeds an invisible image on your website to track lead data
Most software uses cookie-based and IP tracking methods to reveal site visitor data. Instantly’s Website Visitor Identification uses a proprietary algorithm.
Our approach allows us to track leads across all pages, even if visitors change their IP address. Software that only relies on IP tracking gets bad data since most IP addresses are dynamic.
Privacy Concerns When Using Website Identification Software
Although website visitor identification is legal, strict privacy laws govern it to prevent abuse. To stay compliant and avoid legal issues, consider the following:
Data Collection Transparency
Collecting data without informing users breaches trust and leads to hefty fines under laws like GDPR and CCPA. Your website must have a detailed privacy policy that explains why:
- What data is being collected: IP Addresses, pages visited, or contact details
- How the data will be used: lead generation, sales outreach, personalization
- Who will use the data: Internal teams, third-party, data collection brokers
Consent Requirements
Consent is mandatory when collecting lead data. When users land on your site, you need to ask for consent. GDPR and CCPA require businesses to notify users through a cookie banner.
Provide options for users to agree or decline tracking. Set up the cookie banner to allow customizable settings for different types of data collection.
Personal Data Misuse
Website visitor identification is like a cheat code. It lets you see a site visitor’s email address, job title, and company. However, misusing this data damages your reputation and leads to severe consequences.
Overloading prospects with unsolicited, irrelevant, or generic business proposal email outreach will get your emails to spam folders, deliverability rates will take a nose dive, and you can get added to global blacklists.
How to Choose Website Visitor Identification Software
There are hundreds of website visitor identification software to choose from. To help streamline the research phase, here’s a checklist of what you should be looking out for.
Key Features and Capabilities
Choose a tool that provides resolved data. That means leads are verified, vetted, and enriched. Data should include company names, contact details, and browsing behavior.
Look for tools with lead-scoring capabilities. Not all leads that land on your website are equal. Some are just there to browse, while others have visited the pricing page several times.
Ensure integrations with your existing CRM, marketing automation platforms, or email tools. For example, when a high-value lead is identified, the tool can automatically send a personalized email based on site activity.
Compliance with Privacy Laws
The last thing you’d want is a lawsuit. Verify that the tool adheres to global privacy standards and offers consent management and anonymization features.
Website visitor identification tools must collect and store data securely. Visitors should also readily have access to opt-out and consent options when they land on your website.
Ease of Use
The setup should be easy to implement. In most cases, it should only involve copying the tracking code and adding it to your website’s HTML.
The interface must be user-friendly. Find a tool that gives easy access to lead filtering, a dashboard with a 360 overview of all leads, and intuitive navigation,
Even the simplest of tools should have a learning curve. Check if the vendor offers onboarding support, documentation, or tutorials to help your team get started.
Data Accuracy
The tool should validate collected data to ensure accuracy. Find a tool with up-to-date information to avoid false positives or bad data.
Some tools offer real-time insights to help sales reps capitalize on high-quality, sales-ready leads. With Instantly’s website visitor identification tool, you get resolved profiles.
You only get credited when we find leads with a business email or a LinkedIn profile. This ensures that the lead is validated and active.
Pricing and Scalability
Before committing, understand the pricing model. See if pricing is based on the number of leads, website volume, or included features. Some tools require you to pay extra for features such as validation, enrichment, and integrations.
The tool should also handle increased website traffic and evolving data needs as your business grows. But if you’re starting, look for a tool that doesn’t break bank.
With Instantly’s website visitor identification software, you get 50 emails and 200 LinkedIn resolutions for free every month, forever. It’s perfect for small businesses or those wanting to try the service. You can even start today for free!
Best Website Visitor Identification Software
Now that we know what to look out for, let’s look into the best visitor identification software options so you can pick the right one and turn your website into a lead-generating machine.
Instantly AI Website Visitor Identification
Cold email gives sales teams a direct line to leads. The problem is these leads don’t know your product or company. Business proposals only work if they’re highly relevant and personalized.
What if you could connect with people who are already familiar with your business—and whom you already know? That’s what Instantly AI Website Visitor Identification is here to do.
Key Features
After installing the Pixel, Instantly will start gathering information about your website visitors in the “Website Visitors” tab. You can filter out leads based on revenue, department, or roles.
After filtering leads, you can immediately add them to an Instantly campaign by clicking “Add to Campaign.” There’s no need for complicated setup integrations.
Instantly also has built-in tools to check for duplicates and email verification. You can download the leads as a CSV file if you prefer your verification method.
Through the Website Visitor View, you can add leads to any active or new campaign in real time and enable auto-lead verification. The filters available include revenue, seniority level, department level, primary industry, and number of employees.
After you click "Save", it instantly sends site visitors matching your filter criteria to the selected campaign and notifies your sales team via Slack if any leads fit the requirements.
Pricing
Instantly Website Visitor Identification offers all Instantly users 50 free emails and 200 LinkedIn resolutions for free each month. You can get a free Instantly trial and try the Website Visitor Identification tool today.
If you’re ready to scale lead generation, we offer two paid plans:
- Hyper Visitors: Includes 500 credits for $97/month
- Lightspeed Visitors: Includes 5,000 credits for $397/month
Both plans include free company-only resolutions. One credit equals one resolved visitor profile, where we find a business email and a LinkedIn profile.
Best For
The Instantly AI Website Visitor Identification tool is perfect for B2B and SaaS businesses looking to optimize their lead generation and sales outreach. Sales teams can use advanced filters for industry, revenue, and seniority to focus on high-value prospects.
SaaS businesses benefit from identifying decision-makers and streamlining outreach to critical roles. Marketers can create personalized email campaigns with instant data integration, improving engagement.
Startups and small businesses can leverage the free plan, while growing companies can scale with affordable paid options like Hyper Visitors ($97/month) or Lightspeed Visitors ($397/month). Built-in tools like email verification and Slack notifications enhance automation and efficiency.
ZoomInfo
ZoomInfo is a full-fledged go-to-market platform for B2B companies. It’s known for its extensive account-based marketing, sales, and demand generation capabilities.
ZoomInfo combines visitor tracking with intent data, enriched forms, and precise audience targeting to help businesses connect with their ideal buyers. Here’s what to look out for.
Key Features
ZoomInfo’s WebSights Visitor Identification tool reveals companies that visit your website. Sales teams get to focus on high-value leads through buying signals, and everything is integrated seamlessly into their GTM ecosystem.
The platform's extensive B2B database offers precise, up-to-date company and contact information. It also supports advanced lead targeting with over 300 attributes to create hyper-targeted campaigns aimed at in-market accounts.
Pricing
ZoomInfo offers custom pricing packages based on company needs. Most businesses pay upwards of $40K for setup and many annual contracts in six figures.
ZoomInfo isn’t just a website visitor identification tool. You need to pay for its entire suite of tools and features, but the pricing is worth it if you want something comprehensive. However, this might not be the tool for budget-conscious businesses or early-stage startups.
Best For
ZoomInfo website visitor identification is an excellent choice for established B2B companies seeking to integrate visitor insights into their go-to-market strategies.
It’s suited for mid-sized and enterprise businesses that require precise targeting and seamless data integration to support large-scale account-based marketing (ABM) or demand generation.
Hubspot
HubSpot’s website visitor identification tool leverages its robust CRM and marketing ecosystem to help businesses track, analyze, and act on visitor data.
Integrating seamlessly with HubSpot’s suite of tools allows teams to turn website traffic into actionable insights and leads, all while maintaining compliance with data privacy standards.
Key Features
HubSpot’s visitor identification tool combines its robust tracking code with extensive CRM capabilities. It uses browser cookie tracking to log visitor activity and match it to contact records once a form is completed.
If the site visitor isn’t in your records, HubSpot will use IP address tracking to find publicly available information about visiting companies.
Another critical feature is HubSpot’s notifications and alerts. Teams are updated on prospect activity and can use filters for location, industry, or company size.
Pricing
HubSpot’s website visitor identification is included in its broader CRM and marketing suite. Pricing ranges from a free CRM plan with basic tracking capabilities to paid Marketing Hub and Sales Hub tiers that offer advanced features:
- Free Plan: Basic visitor tracking and CRM integration for startups or small businesses.
- Paid Plans: Pricing starts at $50/month for the Starter plan, scaling to Professional and Enterprise tiers for larger teams with more advanced needs.
Best For
HubSpot website visitor identification is perfect for businesses looking for an all-in-one solution that integrates lead tracking, CRM, and marketing automation. It’s well-suited for small businesses and startups, which can use the free CRM and essential tracking tools to capture website visitor data.
Key Takeaways
Website visitor identification tools turn site visitors into actionable leads. But before using leads in a campaign, ensure they’re verified. Even if these leads are technically “warm,” reaching out means following cold outreach fundamentals.
To recap, consider the following before committing to a website identification software:
- Choose a website visitor identification tool with quality data
- Ensure that the tool has built-in verification tools
- The tool must be compliant with privacy laws and regulations
- Find a tool with seamless CRM integrations
- Go for a tool that’s easy to use and has options for scaling
Instantly has all of that and fundamental tools and features for successful outreach. Try it out for free today!
