Visitors who scroll through your website are an untapped lead source. Their interest is there—they just haven’t engaged with your forms or talked to an agent.
In brick-and-mortar shops, sales reps approach window shoppers and ask what they need. You don’t get this in the digital space. There’s always a sense of anonymity.
Website visitor intelligence turns these window shoppers into actionable leads you can add to warm outreach campaigns. No sales potential wasted. So, what exactly is this?
Let’s get into it.
What is Website Visitor Intelligence?
Website visitor intelligence gathers, analyzes, and enriches data about site visitors. The data includes site activity, demographics, company details, and even contact information like emails.
This technology gives buyer personas an actual name. Instead of cold outreach, you can run warm email campaigns to leads who already show interest.
If you have website visitor intelligence, you can see lead data such as visited pages, time spent on the page, specific URLs, and content leads engage with.
Some tools show company data such as industry, headcount, and revenue. Sales reps now have all the information needed to create hyper-personalized, warm outreach campaigns that leverage strategies like SPIN selling.
How Does Website Visitor Intelligence Gather Data?
Many companies have publicly listed IP addresses. Website visitor intelligence software generates lead data through IP tracking, cookies, or database integrations.
When someone enters your website, their IP will be checked against public or proprietary databases to see if there’s a match—meanwhile, cookies track and record site activity.
However, some website visitor intelligence tools can hallucinate lead data. Validate your leads before running outreach campaigns. Some tools even have validation as a key feature.
Key Features of a Website Visitor Intelligence Tool
Collecting data is one thing; leveraging data to improve sales operations is another. Ensure you’re using a tool that converts data into actionable information with key features such as:
Visitor Identification
Website visitor identification reveals anonymous site visitors. By knowing who’s visiting your site, sales teams can focus their outreach efforts on warm prospects instead of cold ones.
Lead data quality should be high. Emails should be validated. Look for tools that include validation in visitor identification.
Lead Scoring
Lead scoring lets sales reps focus on visitors most likely to convert. Suppose you have two visitors, A and B. Visitor A keeps returning to your product's features page. Visitor B has landed on the checkout page but hasn’t clicked the button. It’s obvious which one to focus on.
The website visitor intelligence tool should also have a lead scoring system that evaluates behavior and assigns a numerical value that shows lead quality.
Real-time Alerts
Strike while the iron is hot. Studies suggest that businesses that engage with interested leads first get the sale. Imagine getting an instant notification when a visitor from a key prospect company lands on your site. That’s a hot lead you want to pay attention to.
Real-time alerts mean capitalizing on the fact that you’re still top-of-mind for high-value prospects. It’s perfect for businesses without a larger sales team, as it helps ensure no valuable lead falls through the cracks.
Integration with CRMs and Email Tools
Integrations with CRMs and email tools are where data meets action. All your valuable visitor data is seamlessly connected with existing systems, but integrations can get complex.
Instantly is the tool if you want something streamlined and built for email marketing. It’s your all-in-one stop for B2B lead generation, lead management, and outreach.
Instantly Website Visitor Identification gives a 360 view of all site visitors, including their contact details, LinkedIn profiles, company information, and more.
You can even set filters. If site visitors fit your criteria, they can be automatically added to an existing or new campaign. Sales reps can also be notified via Slack for high-value leads.
Must Try Website Visitor Intelligence Tools
There are hundreds of website visitor intelligence tools. To help narrow your research, we’ve curated a list of the best ones for the most popular niches.
Instantly Website Visitor Identification
Instantly is a tool built for cold email outreach. The new website visitor identification feature lets you create a holistic cold email drip campaign flowchart.
No need to switch between apps for lead generation, lead management, outreach, and website visitor identification. Setting up is as simple as copying and pasting our pixel snippet to your site.
Unlike many tools that rely on cookies and IP tracking, Instantly uses a proprietary algorithm for accurate data, even when site visitors use dynamic IP addresses.
Here are the benefits you can expect:
- All-in-one tool: Lead finder, management, outreach, and identification in one dashboard
- Advanced filtering: Filter by URL visited, ICP, revenue, industry, and more
- Real-time notifications: Sales reps get notified of hot leads through Slack in real-time
- Built-in verification tool: Auto-verify contact info before adding leads to campaigns
- Automated site visitor filtering: Push leads that fit your ideal customer profiles to email campaigns
Pricing:
- Hyper Visitors: Includes 500 credits for $97/month
- Lightspeed Visitors: Includes 5,000 credits for $397/month
Instantly, users get 250 free monthly reconciled credits. These are verified leads with business emails or LinkedIn profiles. Instantly can also gather both email addresses and phone numbers.
SalesIntel VisitorIntel
SalesIntel is a B2B sales intelligence tool that lets sales reps make crucial, data-driven decisions in the sale process. With VisitorIntel, site visitors don’t have to fill out forms. Users can see technographic and firmographic data on high-value site visitors.
What’s impressive about SalesIntel is that they manually verify their contact database every 90 days. They boast 95% accurate contact and company information, lowering bounce rates and improving campaign deliverability.
Key features:
- Buyer intent data: Automated lead scoring and gives reps access to buyer intent data
- Industry and company news: Aggregates relevant news to enhance outreach
- Real-time alerts: Receive instant notifications on hot leads based on site activity
- Custom research: Ask SalesIntel’s team of research for specific data requests
- Data enrichment: Enrich site visitor data with SalesIntel’s data enrichment services
- CRM integrations: Integrations for popular CRMs like HubSpot, Salesforce, and Zoho
Pricing:
- Individual: $69/month
- Teams: $199/month
- Professional: Custom pricing
The Professional tier is required to access SalesIntel’s Visitor Intel tool. This gives you account-level technographics, intent data, and more integrations with CRMs.
D&B Visitor Intelligence
D&B Visitor Intelligence helps you identify visitors' professional personas in real-time. By matching IP addresses with the D&B Data Cloud, you can access over 555 million business records.
This makes it easy to pre-fill detailed online forms and create a smoother, more engaging website experience. You can uncover business profiles, such as company names, industries, and revenue.
Key Features:
- Visitor identification and enrichment: Cookies and IP matching to identify website visitors and enrich data with insights such as company name, address, and revenue.
- Advanced behavioral insights: Tracks purchasing behavior or creditworthiness. This helps businesses tailor their outreach with specific, data-driven insights.
- Company pre-filling: Improves form engagement rates by pre-filling fields with accurate company information.
- Automated lead routing: Rout hot leads to sales channels through CRM and marketing automation integrations.
- High data accuracy: Dun & Bradstreet's DUNSRight and CleneStep processes ensure robust data quality with 300M companies and 2,000 automated quality checks.
Pricing: D&B provides a Statement of Work outlining the workflow and requirements. The service requires a minimum annual contract value of £22,572 and a 12-month commitment.
KnowledgeNet
Most website visitors leave without a trace, but KnowledgeNet.ai changes that by turning scrolls into conversions. It has advanced tools to help you identify who’s visiting, what they want, and how to best engage with them.
With features like AI-driven email generation and real-time notifications, KnowledgeNet.ai ensures you never miss an opportunity to engage with high-value prospects.
Key features:
- Visitor identification: Detects companies on your site and tracks real-time interactions
- Interaction history: Provides detailed records of visitor engagement and past activities
- Connection paths: Leverages existing relationships to enhance outreach efforts
- Real-time alerts: Sends notifications when high-priority companies visit your site
- Contact database: Access over 280 million emails and 160 million cell numbers for precise prospecting
Pricing: KnowledgeNet starts at $59/month for its essential features. However, you need to shell out $1150/year if you want their Web Traffic Intelligence tool.
Lift-AI
Lift offers users a real-time buyer intent scoring system. The moment leads land on your site; they’re scored based on site activity instead of demographic data. It compares visitors A and B for you and shows who your sales reps should focus on first.
Lifalso offers various features, including chatbots, sales agents, and ABM tools. The company boasts an 85% data accuracy rate, helping you transform analytics into insights.
Key Features:
- Real-time buyer intent scoring: Accurately assesses visitor interest based on behavior, not demographics.
- 100% anonymous visitor coverage: Works without requiring visitor identity for complete traffic analysis.
- Tech stack integration: Supports integration with CRM, ABM, and chat platforms for tailored engagements.
- AI-driven chat solutions: Segments visitors by intent, enabling real-time prioritization and personalized interactions.
Pricing:
- Essentials: $1,500/month. 20,000 monthly visitors/site
- Premium: $2,500/month. Three integrations and 20,000 monthly visitors for multiple sites
- Unlimited: $3,500/month. All integrations and 20,000 monthly visitors for various sites
DealFront
Dealfront transforms site visitors into sales leads by tracking IP addresses even when employees work remotely. It also complies with GDPR, so you don’t have to worry about legal implications.
Its advanced features enable sales and marketing teams to uncover visitor interests, qualify leads using 50+ behavioral and firmographic filters, and seamlessly integrate visitor data into your CRM or marketing stack.
Key Features
- IP-Based visitor identification: This method detects companies visiting your site using an updated and proprietary IP-to-company database, even when employees work remotely.
- Buyer intent insights: This service tracks visitor behavior to confirm interest and qualifies leads with over 50 behavioral and firmographic filters.
- Advanced contact search: This tool identifies decision-makers using global contact databases, complete with email addresses, phone numbers, and LinkedIn profiles.
- Campaign attribution and optimization: Tracks ad engagement, keywords, and non-direct impacts to maximize campaign ROI.
- Spam and bot filtering: Excludes low-quality traffic like bots and ISPs for cleaner, higher-quality data.
Pricing: Flexible pricing based on data needs and features
Cience Go Show
Cience Go Show blends behavioral analytics with advanced visitor identification. The tool has proprietary real-time lookups and ensures reliability with CRM integrations. Users can also see a heatmap of their site to help them create better inbound marketing strategies.
Key features:
- Advanced visitor identification: Tracks visitor behavior and demographics using cookies, IP addresses, and analytics to create detailed profiles with insights like company size, revenue, and industry.
- Intent data insights: Captures hidden signals to reveal visitor needs and interests, enabling personalized outreach and engagement.
- Lead segmentation and scoring: This feature automatically scores leads based on activity and filters out bots and ISPs, ensuring that only high-quality leads are prioritized.
- Retargeting campaigns: Uses visitor data to implement personalized ad retargeting, re-engagement email campaigns, and dynamic content adjustments.
- Visitor analytics: Provides page view reports, engagement metrics, heatmaps, and click tracking to refine marketing strategies.
- Accurate and fresh data: Proprietary real-time lookups ensure reliability with seamless integration into CRM and marketing workflows.
Key Takeaways
Website visitor intelligence converts traffic into valuable insights into the wants and needs of high-value prospects. To recap, look for a website visitor intelligence tool with the following:
- Visitor identification: Find out who’s going to your site, their company, and needs
- Lead scoring: Find sales-ready leads through lead scoring and behavioral analysis
- Real-time alerts: Notify sales teams the moment a hot lead is identified
- CRM integrations: Streamline the sales process by aggregating lead data
- Email marketing automation: Automate outreach through triggers and filters
You get all of that with Instantly.ai. With our new website visitor identification service, your sales reps can discover who they should focus on first and start boosting conversions.
The best part is that you get 250 leads every month—on the house!
Try our new Website Visitor Identification tool for free today!
