Growing your business means scaling sales pipelines. But unmindfully adding leads to the meat grinder won’t get you any meaningful results. Quality always wins over quantity, but in B2B sales, you’ll need both.
B2B prospecting software helps you find thousands of quality leads that fit your ideal customer profile. But with dozens of tools on the market, finding and testing one that fits your needs takes up time you could use doing what you do best: making sales.
So, we did the research for you. Here are five outstanding B2B prospecting software solutions to help you find high-quality leads at scale.
Instantly.ai B2B Lead Finder
Sales prospecting requires building an ideal customer profile (ICP), finding leads that fit your ICP, verifying lead data, and enriching lead lists. Instantly B2B Lead Finder delivers all these and more in one of the most user-friendly platforms on the market.
Instantly.ai: A Full-Stack Sales Email Outreach Tool
With Instantly, all your sales email outreach needs are under one roof. And the best part is that we don’t cut corners. Each of our tools is tailor-made for safe, scalable, and holistic cold sales email outreach.
Key Features:
- Advanced Filtering: Refine searches using criteria like job titles, industries, company size, revenue, and technologies, to target leads more precisely.
- Lookalikes: Identify companies similar to existing clients by inputting a client’s domain; it then finds comparable organizations.
- Keyword Search: Locate prospects by searching specific keywords related to your target market or industry, streamlining the process of finding relevant leads.
- Lead Data Enrichment: B2B Lead Finder enriches contact information, providing additional details to enhance outreach efforts.
- Integration with Automated Outreach: After building your email list, you can send it directly to an active or new campaign or set up evergreen sales email campaigns.
The Entire Prospecting Process in One Tool
Most businesses set up automated sales email outreach through integrations and manual data entry. That means more costs and complex setups (not ideal if you’re not tech-savvy).
With most B2B lead tools, the process usually looks like this:
- Export leads from a data platform
- Clean and verify the list using a third-party tool
- Upload the list into a cold email platform
- Set up automated outreach campaigns
With Instantly B2B Lead Finder, the process goes like this:
- You can search for leads directly inside Instantly using their Lead Finder.
- Leads can be filtered, verified, and enriched in-platform (no external tools needed).
- Once ready, select the leads and send them directly to an outreach campaign.
B2B Lead Finder only charges credits for validated leads. The same goes for our lead data enrichment and domain enrichment tool.
Pricing and Features for Each Plan
B2B Lead Finder offers several pricing plans tailored to different business needs. Each plan provides a set number of verified leads monthly and advanced sales prospecting features.
Any unused lead credits do roll over to the next month. If you don’t use all your allocated verified leads in a given month, the remaining credits will be added to your balance for the next month. Try Instantly today at zero cost!
Reply.io: Multi-Channel Prospecting
Sales happen across multiple touchpoints and channels. Reply.io helps you find ideal prospects and enrich lead data for every channel in your sales cadence—whether that’s email marketing, phone calls, SMS, or social media.
Here’s What You Can Expect From Reply.io
Reply is doubling down on AI sales with its AI SDR agent, Jason. He can help you create an ICP that matches your value proposition, track real-time intent signals, and reach out to specific companies you include in your lists.
In terms of lead data, Reply boasts that it has access to over 1 billion contacts globally. The only issue is that you can only get a limited number of real-time lead data across all their plans.
Key Features:
- Advanced filters: Access 16 advanced filters, including industry, job title, technographic, and company details.
- Social profiles: Reply provides data on publicly available social profiles for your prospects from platforms like LinkedIn.
- Local language search: Look for companies in their database using any language to find unique value propositions.
- CRM integrations: Integrations with popular CRMs like Hubspot, Pipedrive, and Salesforce.
- Built-in email verification: Reduce deliverability issues with Reply’s built-in email verification tool.
Pricing and Features for Each Plan
Reply offers several pricing plans for multichannel outreach, email outreach, and their AI SDR, Jason. Each plan also gives you free credits for its lead prospecting tool (200 free for the multichannel plan and 100 for the email blast plan).
If you want additional leads and AI-driven insights, you have to get their add-ons:
Reply also charges per user. Consider the additional cost if you plan to scale your sales outreach team using the platform.
Meet Alfred: Prospecting + Social Selling
LinkedIn prospecting is an entirely different playing field from cold email outreach, but it is as effective in its own way. Your job is to connect with prospects, engage organically, and then go for the sale. Meet Alfred does an excellent job with each of these.
Here’s What You Can Expect From Meet Alfred
Meet Alfred is a comprehensive automation platform that enhances prospecting efforts through LinkedIn and other social platforms like X (formerly Twitter). When you’ve built your lead list, you can add them to automated drip campaigns across multiple social channels.
Key Features:
- LinkedIn relationship management: Manage and nurture LinkedIn connections within a centralized CRM interface, complete with notes, tags, and insights.
- Lead Generation and Filtering: Import leads via searches, Sales Nav, or CSV. Apply advanced filters to segment leads based on industry, location, and job title criteria.
- Integrated CRM system: Maintain a detailed database of prospects with enriched information. You can also monitor the status of each lead within the sales funnel.
- Automated multi-channel campaigns: Create automated multi-channel sequences that combine LinkedIn actions like profile views, connection requests, and messages with emails or Twitter engagement.
- Blacklist management: Exclude specific contacts from campaigns to ensure outreach efforts are directed toward the most relevant audience.
Pricing and Features for Each Plan
At the time of this writing, Meet Alfred is offering a 50% discount on their yearly plan. But if you want to test the waters first, the platform also offers a free trial with no credit card information needed.
To manage multiple LinkedIn or impersonate accounts, you must go for the Teams plan, which starts at $39. However, you’d have to get three users. With the Teams plan, you also get a custom domain, email address, and better support.
Lemlist
In B2B prospecting, standing out in crowded inboxes is half the battle. Lemlist is the go-to platform for reps who want to scale cold outreach without sounding cold—thanks to its heavy focus on personalization, visual touches, and smart automation.
Here’s What You Can Expect From Lemlist
Lemlist is an outreach and prospecting platform with built-in lead-generation tools, automated email warm-ups, and creative personalization features. It lets you source verified leads, create personalized campaigns with dynamic text and images, and manage multichannel outreach using LinkedIn and cold email.
Key Features:
- Robust B2B lead database: Access to 450M+ contacts with filters for location, title, company size, and tech stack. Credits are included depending on your plan.
- Multichannel campaigns: Add LinkedIn steps, emails, and manual tasks into a single campaign flow. This is great for building more natural sales cadences.
- AI inbox assistant: Lemlist now offers an AI assistant that tags replies and helps you prioritize leads based on intent.
- Deliverability monitor: Real-time monitoring and suggestions to improve sender reputation, bounce rates, and domain health.
- Intent-based prospecting: Tailor your outreach process to automatically respond to each prospect's interaction with your campaign for higher conversions.
Pricing and Features for Each Plan
Lemlist offers three main plans (monthly or yearly billing, with discounts on annual):
- Email Starter ($39/month/user): Ideal for individuals sending basic cold email sequences. Includes email warm-up, basic personalization, and campaign automation.
- Email Pro ($69/month/user): Adds image personalization, multivariate testing, inbox rotation, and custom tracking domains.
- Multichannel Expert ($99/month/user): Unlocks LinkedIn steps, cold call steps, manual tasks, advanced automation logic, and access to Lemlist Leads with credits.
Want more verified leads? You can buy extra Lemlist Leads credits or upgrade to a custom Enterprise plan with higher limits and features like SSO and team management.
Orum: Less Waiting, More Calling
Cold calling is still one of the fastest ways to book meetings—if you can actually get someone on the line. That’s where Orum comes in. It’s a parallel dialer built to help sales teams spend less time waiting and more time talking to qualified leads.
Here’s What You Can Expect From Orum
Orum is built to help reps connect with more prospects faster by automating the dialing process using AI. Its core feature is the parallel dialer, which can call multiple numbers simultaneously and only connects you when a real human answers.
Key Features:
- Parallel dialing: Call multiple prospects at once and connect instantly only when a human answers. This is a massive time-saver for SDRs.
- Voicemail & spam detection: Uses AI to detect and skip voicemail boxes and flagged numbers, boosting your live connect rate.
- Conversation intelligence: Record, transcribe, and analyze calls with searchable transcripts. Use this for rep training and quality assurance.
- CRM & outreach Tool Integrations: Syncs with Salesforce, Outreach, SalesLoft, and Apollo. Call activity auto-logs back into your systems.
- Local presence: Calls display a local number to increase pickup rates (available in the U.S. and Canada).
Pricing and Features for Each Plan
Orum offers two primary pricing plans tailored to different sales team needs:
- Launch: $250 per user/month (rate available with the purchase of 3 or more seats)
- Ascend: Custom pricing
There are also three things you need to consider regarding pricing:
- Both pricing options require an annual commitment. There are no monthly options available for Orum.
- International dialing is only included in the Ascend plan, which allows calls to over 160 countries without additional fees.
- The launch plan gives five caller IDs monthly, while the Ascend plan gives 10.
Key Takeaways
Prospecting isn’t just limited to one strategy. You can be proactive and scale faster through cold email. Ensure that you’ve built up trust through social selling on LinkedIn. Or, get directly on the line with cold calling. To recap, here are the B2B prospecting software must-tries:
- Instantly B2B Lead Finder: Find leads that fit your ICP, enrich, and automate outreach in one platform.
- Reply.io: Built for multi-channel outreach (email, phone, SMS, and LinkedIn).
- Lemlist: Large lead database and can automate actions based on prospect intent.
- Meet Alfred: LinkedIn prospecting tool that lets you run multi-channel outreach.
- Orum: AI-powered parallel dialer that streamlines prospecting through cold calling.
Prospecting through cold email outreach is one of the fastest ways to grow your sales pipeline and revenue. And the best tool for the job is Instantly. Start prospecting at scale today!
