• Local Business/SMB Lead Generation
• DFY Cold Email Builds
• Outbound & Business Development Strategy

Hey, I’m Mike, co-founder of Kale Acquisition.

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We help companies targeting local business verticals turn cold prospects into warm intros through outbound email, & we follow the exact same process with each client.

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We start by getting crystal clear on your goals: what problem you’re solving, what outcome you want, and by when. We quantify it in objective, binary terms (hit or miss) so there’s no ambiguity. Then we reverse-engineer the numbers based on factors like average deal size, close rates, sales cycle, and team structure - to see what it would realistically take to get there & agree on the short term and long term goals.

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With targets in place, we design the messaging and data strategy. We combine your existing assets (website, marketing content, past campaigns) with our proprietary local-business datasets and partnerships to create highly relevant, personalized emails that are unique to every prospect.

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On deliverability, local businesses often use personal domains like @gmail.com or @hotmail.com. Our infrastructure is built to reliably reach those inboxes without compromising deliverability & scale as much as you’d like to.

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After campaigns are launched and warm replies come in, we help route them into your CRM for clean attribution and guide your team on turning interest into real opportunities.

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Our mission isn’t collecting a bunch of leads or ‘pipeline’, it’s ensuring we’re helping our clients add real revenue.

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