Why Email Marketing Is Important for Business Growth
Email marketing continues to stand the test of time. From higher ROI to stronger customer relationships, here’s why it remains the go-to channel for sustainable business growth.
Nils
Latest
How to Keep Your Email Threads Organized and Purposeful
An email thread helps streamline communication, minimize inbox clutter, and keep all email participants in sync—but only when used effectively. Here's what you need to know.
Sales
·
Sales Velocity Explained: Meaning, Strategies & Tools for Success
Sales velocity measures how quickly deals move through your pipeline. Tracking this metric helps you gauge the health of your sales process and make changes that drive more revenue in less time.
Which Sales Commission Structure Fits Your Business Best?
Choosing the right sales commission structure attracts high-performing sales talents and motivates your team. Here are 8 popular commission structures to choose from.
Sales
·
How To Create and Implement A Holistic Sales Management Process
Following a sales management process helps reps develop sales skills, improves customer experience, and streamlines funnels. Here’s how to build one.
Sales
·
Sales Vs. Marketing: Why Marketing-First Works Best
Sales vs marketing shouldn’t be a debate. Discover how aligning sales and marketing strategies boosts revenue for SaaS companies.
Boosting Reply Rates with the Right Outreach Email Signature
Before you send your next campaign, make sure that you’ve perfected your outreach email signature. It’s so much more than contact details.
Sales
·
How Technographics Help Companies Identify Target Audiences
This guide explores how businesses can use technographics to tailor a sales and marketing strategy through a greater understanding of a prospect’s tech stack.
Sales
·
Scalable Go-to-Market Strategy Guide: Examples + Best Practices
A go-to-market strategy provides a roadmap of actionable steps for ensuring sustainable and scalable growth from market research to marketing execution.
Sales
·
The Art of the Discovery Call: Unlocking Sales Potential
The discovery call is an opportunity to get to know prospects. Spend time asking the right questions and building rapport for future sales success.
Sales
·
The 6 Best Books On Sales You'll Ever Read
Even the best salespeople need to expand their knowledge. This is our list of the 6 best books on sales. They’re packed full of tactics, knowledge, and insight.
Software
·
The 10 Best Sales and Marketing Tools for 2024
These are the sales and marketing tools you need to increase efficiency across both departments and optimize your profitability.