Emails should start and end strong. The problem is marketers often focus too much on intros, personalized first lines, or email icebreakers. Email closing lines become an afterthought.
Closing lines aren’t one-off sentences you copy and paste. There isn’t a one-size-fits-all closing line. You need to consider the email recipient, tone, and intent.
A well-thought-out closing line leaves a lasting impression, reinforces your call to action, and ensures the highest chance for conversions. So, how do you craft these types of closing lines?
How to Write the Perfect Email Closing Lines
Closing lines are more of a build-up. The sentences leading up to your closing line hold just as much importance. It’s all about providing context. Here are the elements to consider:
Email Intent
Why you’re sending an email is the first thing to consider when writing closing lines. Are you looking for a reply? Is your goal to schedule a demo? Or, do you want prospects to click a link?
Both introduction and closing lines should reflect the email’s intent. Let’s say you want your prospect to schedule a meeting. Instead of “Best regards,” you can use “Thanks in advance.”
“Best regards” closes the email. Meanwhile, “Thanks in advance” suggests you expect a response from them. It’s these little nudges that go a long way in email marketing.
Email Closing Line
Solid email intros create a good first impression, and closing lines make a lasting one. There are dozens of closing lines for formal and informal emails (we’ll get to these later).
But, there are closing lines you should avoid. These are closing lines that are overused, cliches, and generic. Closing lines like these don’t just look bad, they can also trigger spam filters.
As a rule of thumb, stay away from words and phrases like:
- Yours truly,
- See ya,
- Hugs and kisses,
- Love,
- Peace,
- Abbreviations like (Rgrds or Thx)
Consider your relationship with the recipient. You can write a semi-casual closing line if you’re already close with the recipient but still sending within a business capacity.
Call to Action (CTA)
Email closing lines round off your email and encourage prospects to take action. Before closing your email, try using an action-oriented CTA. The words or phrases used play a big role here.
Let’s say you’re trying to get a prospect to click on a case study you did. Instead of “Let me know if this interests you,” say, “I’d love to hear your thoughts on. . .”
The latter lets your prospect take an active role, emphasizes that you value their opinion, and encourages them to reply. It’s not vague, bossy, or assertive. Instead, it has direction.
Your Name and Email Address
Should you use your first name, full name, or name plus job position in the email closing? The consensus is that you can leave your last name if you already know the recipient.
That’s for most business communication emails. If you’re writing a cold email, you might want to casually include just your first name.
The email that looks most like it could have come from a coworker works best for cold outbound campaigns. Adding job position and other info can be included in the email signature.
But it’s still important to choose a professional email address. A professional email address ensures that it doesn’t get flagged as spam and can be used in all types of correspondence.
Email Signature
Your email signature is like a digital business card attached to the very end of your email. It contains all key details about you, your company, and your contact information.
Email signatures often have graphics attached to them, whether that’s your company logo, your photo, or any other form of personal branding. Think of it as aesthetics with a purpose.
But be careful when using email signatures. Most are made using HTML. If you’re not careful, it could negatively affect email deliverability. Always remember to run test campaigns first.
50 Email Closing Line Templates To Try In Your Next Campaign
Now that we know the foundation of what makes a great email closing line, here are 50 templates you can use in your next email marketing campaign:
Closing Lines for Formal Emails
Formal emails are straightforward and follow a distinct structure. There’s the email greeting, followed by the main email body, and then the closing line.
The closing line should reflect what type of formal email you’re sending, your relationship with the recipient, and the overall tone. Here are some of the options you can try.
- I am looking forward to hearing from you.
- Looking forward to collaborating with you.
- Is this something you’re interested in right now?
- Can I send you more information about. . .
- If you have any questions, please do not hesitate to contact me.
- Looking forward to discussing {{topic}} further.
- If there’s anything I can assist you with, please don’t hesitate to reach out.
- Thank you for your consideration.
- Looking forward to the next steps for. . .
- Hoping to hear from you soon.
Formal email closing lines often indicate a continuation. This could be to continue a discussion, request more information, or take whatever the next step in your correspondence is.
Cold Email Closing Lines
Closing lines for cold emails depend on the email segment you’re reaching out to. It could be formal, informal, or semi-formal.
The key is personalization, testing strategies, and monitoring sales email metrics to find out which type of closing line works best for what segment. Cold email closing lines can be categorized into interest-based, direct CTAs, and value-based.
Interest-based closing lines gauge prospect curiosity, direct CTAs give clear next steps, and value-based closing lines solve needs or pain points.
Interest-based cold email closing lines:
- Thanks in advance.
- Looking forward to hearing your input on. . .
- What do you think about {{topic}}. . .
- Looking forward to doing business with you.
Direct CTAs:
- If this resonates with you, feel free to schedule a meeting here {{insert calendar link}}.
- Please let me know when it might be a good time to schedule a call . . .
- Let’s set up a time to talk. Is {{time and date}} good for you?
Value-based closing lines:
- I have {{resource}} that helped me solve {{pain point}}. Want me to send it to you?
- Our team came up with a tailored strategy for {{company}}. Open to hearing us out?
- I’d love to send you our case study on {{topic}}. Let me know if that interests you.
Professional Email Closing Lines
Professional emails are those you send to coworkers, supervisors, and even potential job opportunities. Depending on your relationship with the recipient, they can be formal or casual.
When writing professional email closing lines, think of your purpose. Do you want to continue a discussion? Is there new info that you need? Or are you just expressing gratitude? For example:
- Looking forward to your feedback on the proposal discussed.
- If you have any questions don’t hesitate to contact me any time.
- Thank you for considering my application.
- I’m looking forward to the potential opportunity of working with {{company name}}.
- Your continued support is highly appreciated.
- We anticipate your approval to go forward with the project.
- Thank you for your attention. I eagerly await your reply.
- Thank you for considering our proposal. We look forward to your response.
- Please find the attached report. If you need additional info, don’t hesitate to reach out.
- I appreciate you taking the time to meet us. Here is a quick summary of our discussion.
For most professional email closing lines, you want to have a good blend of casual, polite, and formal. If you’re already close with your recipient, you can opt for a more casual approach.
Casual and Informal Email Closing Lines
Don’t mistake casual closing lines for informal closing lines. You still need to maintain a sense of professionalism, especially for emails to colleagues, clients, or prospects.
This doesn’t mean you can’t use informal closing lines. It ultimately depends on the nature of your relationship with the recipient and what type of email you’re sending.
Examples of casual email closing lines:
- Looking forward to our next chat.
- Keep me posted.
- Have a great weekend.
- Feel free to contact me anytime.
- Let’s talk soon!
Examples of informal email closing lines:
- Say hi to your dog for me!
- Catch up soon!
- Stay safe, talk soon.
- Good luck on {{milestone}}.
If you're emailing a friend, you can use informal closing lines. But, if you’re emailing a friend who also happens to be a co-worker about something work-related, go for the casual closing lines.
Business Email Closing Lines
Business emails are direct, concise, and formal. Your email closing lines should reflect that as well. The goal is to convey respect, gratitude, and professionalism in your correspondence.
Business email closing lines focus on continuing ongoing projects, encouraging timely replies, or striking a balance between gratitude and professionalism. Here are some examples:
- Looking forward to the possibility of collaborating with you soon.
- We appreciate your business and are ready to help with whatever you need.
- Thank you for your interest in {{your product or service}}.
- Hoping the attached proposal meets your business needs.
- Let’s touch base on {{date}} to discuss the proposal in depth.
- Thank you for your patronage of our service. We value your support.
- Looking forward to your reply.
- Your feedback is very much appreciated and something we look forward to hearing.
- We’ll be in touch with more details soon.
- We’re excited about the potential partnership between {{your company}} and {{prospect company}}
These email closing lines might be too formal for cold emails. Instead, use these closing lines when emailing a business you’ve already established a consistent correspondence with.
Email Closing Line Best Practices
Email closing lines are essential for crafting a holistic, high-converting email. To make the most out of your email closing lines, consider the following best practices:
Contextualize Email Closing Lines
The right closing line depends on your recipient, your goal, and the overall tone. Don’t just stick to one closing line because “studies say this has the highest percentage of conversions.”
If you have a close relationship with your recipient, you can use casual closing lines like “Let’s talk soon.” But if you’re emailing a colleague, it’s better to use a professional closing line.
Be Consistent With the Email’s Overall Tone
Don’t start an email with a formal introduction just to end it with a casual closing line. You have to be consistent with the tone and the message. The switch might leave prospects confused.
Cold emails and casual emails offer a little bit of leeway here. These emails are often casual in tone but still have a straightforward and actionable message.
Personalize and Add Value When Possible
Personalization helps you stand out and shows that your email is well-thought-out and specifically tailored for each prospect. But, you can’t always personalize closing lines.
In the cases where you can, you should. Let’s say you’re sending a cold email and want prospects to click on your case study.
The closing line could mention how the case study can help solve a prospect’s pain points, address unconsidered needs, or offer DIY solutions to common issues. You can say:
“Here’s a link to a case study we did on {{topic}}. We outlined our strategy on how we solved {{pain point}}. Let me know what you think. Looking forward to hearing from you soon,
{{your name}}”
Base Closing Line on Desired Outcome
The goal of each email is to provide value. However, you still need to push the needle forward for your business. The best way to do so is by having the closing line emphasize the next steps.
If your goal is to get a reply, you can use closing lines that encourage participation such as “Thanks in advance”, “I’d love to hear your thoughts on. . .”, and “Can I send more details?”
Key Takeaways
Email closing lines shouldn’t be left by the wayside. It could be the small nudge that makes prospects take favorable action. But remember, closing lines aren’t one-off sentences.
The elements that make up the closing line include the email intent, the CTA, and the email signature. To find the best-performing closing line, make sure to A/B test different variations.
Instantly can help you with just that. You can automate personalized closing lines, auto-optimize campaigns based on A/B testing results, and find your best-performing email with a few clicks.
