Cold Email · · 8 min read

Steal These 12 Email Marketing Templates For Your Campaigns in 2024

Email marketing can be a hit or miss. Some marketers might say it’s a dated strategy. But it holds a couple of advantages that helped it stand the test of time. The challenge is making compelling and personalized emails worth opening.

Steal These 12 Email Marketing Templates For Your Campaigns in 2024

Email marketing templates provide marketers with a solid foundation for streamlining email creation. With the help of expertly-designed templates, you can offer better value to prospects, improve conversion rates, and establish better relationships.

If you’re looking to leverage email marketing templates to accelerate the ROI of your campaigns, stick around. In this article, we’ll be discussing:

  • Is email marketing still viable in 2023?
  • What to expect from email marketing campaigns
  • And, examples of excellent email marketing templates

Is Email Marketing A Valid Technique In 2023?

The short answer? — Yes! The email marketing statistics don’t lie. Paired with the right tools for email outreach campaigns, you can improve lead generation, customer retention, and ROI. Let’s look at the statistics:

Email marketing has a historically good track record. But every business has its own unique needs. To effectively use this strategy, you need to track the right email marketing metrics.

What To Expect From A Marketing Email Template

Before looking at the examples, it’s good practice to understand the structure of an excellent email marketing template. Here’s a look at what to expect:

  • Personalized subject lines
  • Preview Text
  • Email body
  • Relevant media (if necessary)
  • Footer
  • Logo
  • Social Media buttons
  • Call to action (CTA)

When crafting your own templates, think about their design. You can opt to go for text-only emails or go for templates utilizing brand colors and formatting.

But as a rule of thumb, every email should include personalization, strong CTAs, and tracking links for analytics. Tracking your metrics to see what works and what needs improving is email marketing 101.

12 Templates For Email Marketing You Can Steal

Using email marketing templates provides a good starting point to get your campaign rolling. Of course, every business is unique with unique prospects. That’s why Instantly curated a massive list of 600+ tested and proven email marketing templates so you can find what works for you.

Meanwhile, here’s a list of the most popular email templates any business can use in their next campaigns.

Welcome Email

A good first impression goes a long way in email marketing. Make a lasting one with the help of great welcome emails! This type of email has 86% higher open rates compared to other marketing emails. Here’s an example you can use:

Hey {{First Name}},
Welcome to the {{Brand Name}} family!
We’re here to make sure you get the most out of our services. Let’s get your social media campaigns soaring to new heights! Here’s a quick tutorial on how to use our dashboard.
{{Link to Video}}

If you need to get more in-depth, we can schedule a personalized demo for your team. Drop us an email anytime at {{company email}}.

Welcome messages help build strong relationships with new prospects. You can always send personalized welcome emails manually but this becomes an issue as you scale. Automate the process with the help of Instantly’s smart AI.

New Subscriber Email

Getting a new subscriber is a massive win! Be sure to nurture new subscribers with valuable content to help them grow. Among the most overlooked email marketing tips is providing prospects with immediate value. Check out this example:

Welcome to {{Brand Name}}, {{First Name}}!
Thank you for subscribing! We couldn't be happier that you're here. Over the next few days, we'll be sending out useful tips and content personalized for your business.
To make sure we give you relevant content updates, can you tell us where your business is right now?
I haven’t started yet.
This is just a sideline project, for now.
We’re running full-time and starting to scale.
Our team is growing fast and needs to streamline.
Click on the link that describes your business best and we’ll be sending the top tips to help you out! If you have any feedback or questions, don’t hesitate to send an email anytime.
Yours truly,
{{Your name}}

Abandoned Cart Email

Reminding customers about their abandoned cart can help boost sales and increase their AOV.

According to statistics from Baymard Institute, the average cart abandonment rate is 69.99%. That’s 7 out of 10 shoppers forgetting about products! A quick email reminder can be the nudge that converts products in abandoned carts into a sale. Here’s an example you can use:

Hey, {{First Name}},
We’ve noticed that these items are still in your shopping cart:
{{Item 1}}
{{Item 1}}
{{Item 1}}
We’re low on stock right now and they might sell out soon. If you want to complete your purchase, just click on the link below! But if you’re looking for something else, here are a few alternatives to your chosen items.
{{Cross-sell recommendation 1}}
{{Cross-sell recommendation 2}}
Thanks for shopping with {{Brand Name}}! If you have any questions or feedback, feel free to send us an email. We’re always happy to improve your shopping experience!
{{Your Name}}

Update Email

You’ve got amazing products and services! Make sure your customers and prospects get up-to-date with them. Show that you’ve got their best interests in mind with a simple update email to show them what’s new.

Hey, {{Frist Name}},
During the holiday season, {{Brand Name}} has been working hard on major updates and bug fixes for {{Product}}. We’re happy to announce that the updates are now live!
Check out What’s New {{Insert Update Blog Link}}
As always, don’t hesitate to send an email if there’s anything we can do to improve your experience with us.

Remember, there’s no one-size fits all update template. You’d want to use a separate email for product announcements, new features, product plans, or technical updates.

This ensures that your customers get a focused snippet of your updates—avoiding information overload.

Upsell Email

Upsells help boost your customer’s average order value (AOV). You can also boost your ROI by 10-70% using this strategy. According to a study, upsells are responsible on average, for 70-95% of a business’s revenue. Improve your upselling with this email template:

Hi, {{First Name}},
Hoping your 2023 is off to a strong start!
We’re honored that you chose {{Brand Name}} to help you streamline your social media campaigns. We noticed that you’ve been paying a monthly subscription for our {{service name}} since last year.
We’re reaching out to offer you a way to get the same features at a much lower price. If you move to our {{upsell service}} you get to save 20% on your monthly subscription.
You also won’t have to worry about lock-ins. If you find that {{upsell service}} isn’t suitable for your needs, feel free to cancel and we’ll refund you for the unused time so you still get the most value.

[CTA Button redirecting upsell service checkout page]

Reengaging Email

There will always be subscribers on your list that aren’t the most ecstatic about your company’s latest email. There could be hundreds of possible reasons why your prospects are disengaging from your updates.

Don’t just sit down and speculate, reach out to them with a reengagement campaign. Try kicking things off with this email template:

Hey there, {{First Name}},
It’s getting kinda lonely without you. Do you still need our help with {{service}}? If you need a quick refresher, here’s a link to our updated guide for {{product}}.
We hope you come back to us soon.
{{Company Name}} team.

The goal of a re-engagement campaign is to get your brand top-of-mind so customers continue using your products or services. Don’t forget to provide value for your prospects.

Product/Service Promotion Email

There are hundreds of ways to promote your products to your customers. One of the most effective ways to do so is by including discounts or coupons with the product promotion.

Data from Skupos suggest that a 10-20% discount on products can equate to a 28% increase in unit sales. Excite your prospects with your new products using this email template:

Hi {{First Name}},
We’re starting the year strong with a new {{product}} lineup! To celebrate the amazing year we had, here’s a 20% discount on our new products.
{{new product 1 graphic}}
{{product info}}
{{checkout link}}
{{new product 2 graphic}}
{{product info}}
{{checkout link}}
{{new product 3 graphic}}
{{product info}}
{{checkout link}}

To make your promotions better, make things more convenient for your customers and include graphics for your new products, a quick snippet of your product information, and a checkout link.

eCommerce Email - Order Confirmation

Keep your customers updated with an order confirmation email.

That mini heart attack when you don’t get an email confirmation after purchasing a product online hits hard. Keep your customers at ease by sending them automated order confirmation emails. Here’s an example template:

Hi, {{First Name}},
We successfully received the payment for your order!
{{Product details}}
{{Order Number}}
We’ll let you know the moment it’s shipped out!
In the meantime, you might want to check out these products.
{{product recommendation 1}}
{{product recommendation 2}}
{{product recommendation 3}}

Transactional emails don’t need much. But it should include product details, the order number, and the tracking information (when it’s available). You can also take this opportunity to cross-sell related products.

Feedback Email

Nobody’s better at figuring out how to make a product or service better than your customers themselves. Gathering their feedback is necessary if you want to improve their experience.

One of the most effective ways to gather feedback is directly asking your customers through email. Here’s a template you can use:

Hi, {{First Name}},
Building a great customer experience is something we take pride in. That said, we want to know how what matters most to you. Take this 3-minute survey to let us know where we can improve.

[Button redirecting to survey]

New Article Email

Publishing new articles is a great way of providing valuable content to your audience. It doesn’t have to be promotional. What matters here is providing something thought-provoking.

Here’s a quick template you can use:
{{Name of Blog}}: {{Title of New Article}}
Check out the full article here: {{link to article}}
{{Snippets from article body}}

Nobody wants to read walls of text in an email. So, when you’re thinking of sending an update for a new article to your audience, make sure to include highlights, key takeaways, or even an infographic version of your article containing statistics and other vital information.

Case Study Email

A case study is a powerful form of social proof that can be used to showcase in-depth how your product or service can help a business grow. Update your audience with your latest case study with this template example:

Hi, {{First Name}},
Thank you for your interest in {{Brand Name}}. We’ve grown a lot during the last year and helped hundreds of businesses scale their eCommerce stores through social media automation.
Here’s our latest case study on {{featured company}} and how they leveraged our product’s {{product feature}} to automate their marketing campaigns and grow their conversion rate by 12% in 2 months.

Key Takeaways

Email marketing is still a powerhouse of a strategy that can help you acquire leads, retain customers, promote products, and much more this 2023. Before crafting your email marketing templates, here’s a quick recap of what you need to know:

  • Welcome emails have an 86% higher open rate than other marketing emails.
  • Email marketing has better ROI than social media marketing and SEO.
  • Product promotion emails work best when paired with discounts or coupons.
  • Make sure your marketing emails have strong CTAs.
  • Provide immediate value to your audience in your emails.

Email marketing can be exhausting. Thinking about what to include in your copy can take hours. Streamline the process with Instantly’s AI-driven email automation software! Try the 14-day free trial and experience how Instantly can improve your email marketing in an Instant.

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