There’s real science in attracting potential customers to your business. Over the years, this process has evolved. Businesses no longer have to source and nurture connections themselves. Instead, they can rely on lead generation companies.
Lead generation companies specialize in connecting prospects with businesses. They thrive in the digital world, working at a phenomenal scale and giving your business a valuable source of potential customers.
In this article, we’ll share some of the best lead generation companies that you could choose to work with, alongside some of the benefits that you’ll receive from doing so.
Why Should Your Business Use Lead Generation Companies?
Markets across the industry spectrum are becoming ever more saturated. How do you guide leads to your business when so many other companies are vying for their attention? One solution is that you don’t. You get specialized lead generation strategies done for you.
It sounds ideal. Someone else puts in the lead generation legwork, you get to reap the benefits. There are further benefits beyond that too:
Expertise and Specialized Knowledge
These companies live for strategic lead generation. It’s not something they feel they need to do because the business requires it. It is their entire business. They know precisely how to find the leads. They understand the latest industry trends and how to use algorithms and tech to their benefit. You could spend hours investing in staff training to build an in-house team. It makes more sense to leverage one that already exists and is ready to work for your business.
Cost-Efficient
Compare the cost of many of the services in the list below versus the cost of a team within your business. Chances are that it’s considerably more affordable to use their services than it is to employ people within your team. Plus, you’re avoiding the costs of training, new tech you might need, plus expensive access to databases.
Scalability and Flexibility
Almost all companies and software on our list offer an adaptive level of service based on your requirements. If you’re expanding and need more leads, simply increase the number of leads you require. Need some more time to focus on delivery rather than new business? Tune it down.
Cutting-Edge Tech
Lead generation is everything to these companies. They will have no issues investing in the best possible technology to make their services and products better than their competition. These technologies and databases would be far too expensive for a business to take on simply for their own means.
Wider Reach
Lead-generation businesses have access to a considerably wider audience. They specialize in crafting strategies that allow them to reach leads that you may not ever have access to.
Choosing the Right Lead Generation Company
Picking a lead generation company to work with is no small decision. These are the people you’re trusting to deliver you the lifeblood of your business. If they don’t produce the goods, then you could be paying for non-existent leads. Plus, your pipeline may begin looking dry.
When making your decision and comparing company to company, bear these considerations in mind:
- Industry Experience: It takes time to build up expertise and an understanding of how to generate leads. There are new AI-powered technologies that have reduced this requirement, but you’re looking for a company that has a proven track record.
- Transparent Reporting: You need to know how the company is performing. A regular, periodic report is the least you should expect. Detailed analytics through a dashboard and discussions with an account manager are ideal.
- Testimonials and Case Studies: Hearing how a business performs straight from its consumers is a great test. It shows what your experience might be like. You should read reviews and testimonials on independent third-party websites for a true picture. When browsing their case studies, look for businesses that are similar to your own.
- Customization: Every business is different. That means you need a lead generation company that is willing to tailor their solution to your needs.
- Pricing and Flexibility: Cost is certainly a factor, but it shouldn’t be your defining factor. See it as an investment and consider how many leads you need to convert to make it a profitable exercise.
The Top 7 Lead Generation Companies
Instantly
You might know Instantly as an email marketing tool primarily, but there’s also a robust B2B lead database available from the platform. The B2B lead finder uses a sophisticated AI-powered system to help you find, grade, and filter leads. This is no small database. Instantly will scan through over 160 million potential contacts and present the best options for you.
The beauty of this database is that it's within the Instantly ecosystem. You can immediately connect these leads to one of your email campaigns. That means you can generate prospect lists quickly, and then you’re able to generate leads through your email outreach within moments.
Once a prospect enters your email campaign, you can leave Instantly to do the rest of the hard work for you. It’ll even automate follow-up by leveraging the sequence that you’ve created. With personalization and audience segmentation, your messages will be both relevant and resonant. Before you know it, the leads will be dropping into your inbox.
You can get started with Instantly completely for free and then graduate to one of the paid plans when it’s appropriate to do so. $47 a month will net you 1,000 leads, then the $197 a month will push that number up to 10,000 leads.
The email marketing side of the platform starts from only $37 a month for the Growth package. Then, the Hypergrowth tier costs $97 a month. That level of account allows you to send 10,000 emails across 25,000 active leads.
Leadgeneration.com
Leadgeneration.com is an agency model lead generation company that has adopted a 4 step process to their work. First, they strategize, then target particular prospects and generate a lead flow. Once in place, they begin refining and repeating the process. Each of their campaigns is unique but tends to include a mixture of the following marketing strategies:
- SEO
- PPC
- Social Media
- Content Distribution
- Whitepaper Creation
- PR/Brand Awareness
- Email Marketing
- Lead Nurturing
That isn’t even an exhaustive list. There are many technologies that they implement. Website development, call tracking, and lead follow-up, to name a few.
There is no information on pricing readily available on leadgeneration.com’s website, but you are able to get a free consultation. Bear in mind that you’re essentially employing an agency to work on your behalf here. That’s instead of working with a piece of software offered by some of the other options on this list.
LinkedIn Sales Navigator
The business-focused social media platform brings its own lead generation software to the table. If you’re already a regular user of LinkedIn, then chances are you’ve been targeted by their ads or have dabbled in Sales Navigator already. This tool completely changes how you’ll interact with LinkedIn, turning it into a fully-fledged sales platform.
You’re able to filter the whole of LinkedIn by elements such as company size, industry, seniority, and other helpful filters. This then allows you to create prospect lists that can be exported and used across many various CRMs.
Many people already use LinkedIn to prospect sales, so it makes sense to increase your effectiveness by using Sales Navigator. You can access the platform for $99.99 a month, with higher tiers of pricing also available.
RocketReach
RocketReach operates in a similar way to Sales Navigator and Instantly. It provides contact information for people that you want to reach out to. It keeps the system simple by scraping emails and other data. It then provides a name, business, email, and phone number. The information is gathered from its vast database of nearly 700 million profiles across 35 million companies.
You can use RocketReach on their web platform, or you can add the browser extension, which allows you to explore and prospect on social media. The system is also able to integrate with popular CRM platforms such as Salesforce, HubSpot, and Salesloft.
If you’re the type of company that wants its own system in place, then you’ll be pleased to hear that RocketReach is available through an API. The API allows you to access search features, company data, and profile data within your own application.
Pricing for RocketReach starts from $80 a month if you pay monthly, but that’s reduced by just over 50% if you pay annually. The Essentials package at $80 a month only offers you 80 lookups per month, just email, and doesn’t have the integrations mentioned above. If you want that, you’ll have to pay at the Pro level from $150 a month.
Cience
Another lead generation company that works in an agency model. Expect to work with a direct manager who will help you to find your demographic, firmographic, and technographic fit with their data. They’ll also support you in building and maintaining a CRM, so it’s ideal for people who don’t currently have a system in place.
Campaigns are a multi-channel process. Meaning all facets of digital marketing might feature in your campaign. The interesting side of Cience is that they’ll deliver both typical outbound lead generation and can also help you with inbound too.
The platform is broken down into multiple GO sections. Each GO section focuses on a specific area of their servicing. For example, there is GO Schedule that allows you to automate sales appointment booking. Another is GO Expert AI, which assists with AI writing.
Cience prices itself to attract the higher end of the market. Their monthly pricing starts at $600 a month and goes up to $2,400 a month. Expect to have a conversation with their sales team before you embark on a campaign with them.
Callbox
Callbox aims to grow your pipeline through a combination of human and AI lead campaigns. Through Callbox, you’re able to connect with data-rich contact profiles thanks to sophisticated filtering. There is an appointment setting service that connects with the leads to generate appointments for your sales team.
You’re not going to find any information on pricing on Callbox’s website, but you can see that there are two tiers. The Standard tier is targeted at businesses with up to 2,000 active accounts. Premium works for up to 4,000. For international businesses, Premium is the best option as it offers lead generation in up to 5 different languages.
Operatix
If you’re a B2B SaaS company, Operatix wants to work with you. The system is specialized for businesses that offer software to other businesses. It offers an account-based, multi-channel approach. They deliver campaign-level outbound marketing to generate leads. Each campaign is personalized and offers tailored messaging for each client that they contact on your behalf.
Alongside outreach, Operatix offers an inbound lead qualification system. That means that your sales team no longer has to spend time qualifying leads. They can be sure that conversations they’re spending time and resources on are definitely the best options.
There is no information on pricing at all on Operatix’s website, which is unsurprising for an agency model. If you’d like to know more, then you need to get in touch with them through the usual channels.
Key Takeaways
The lead generation companies on this list deliver results. You’ll still need to convert those leads, but you’ll see a growing pipeline with the addition of their work. We can’t recommend the perfect company for you. Every business is different. This list will, however, guide you to a company that works for you.
- Look for scalability and flexibility so that the lead generation company grows with you.
- Always compare reviews and testimonials.
- Ensure you have the right systems in place to convert the leads.
Leads are great, but it’s what you do with them that counts. A great way of beginning a sales process and converting leads is to use email outreach. Instantly combines both B2B prospecting and email outreach for lead generation. Plus, sequencing guides leads toward conversion. Why not try Instantly for free and get started today?
