There are many reasons why you might need to know how to find business email addresses. You met a contact and forgot to ask for it. You want to reach a specific person that you haven’t talked to before. You want to offer a product or service to a certain person. Whatever the reason might be, it’s crucial that you know how to find those email addresses.
Many businesses safeguard their email addresses. After all, they want to avoid spammers getting hold of them and flooding their inbox with unsolicited and irrelevant emails. They tend only to publish generic email addresses. Those lead to inboxes that are largely ignored and often missed.
If you’re able to learn how to find business email addresses, then your email has a far higher chance of success. For a start, you’ll know it’s going to the right person. In this article, we’re going to share actionable strategies that will help you research and find the email addresses that you’re looking for.
- Why is it so important to find accurate email addresses?
- The methods that are available to you
- Verifying discovered email addresses
Why We Need to Find Professional Email Addresses?
Imagine that you’re planning to meet a friend for a drink after work. You could try a catch-all mailbox or group chat and hope that they see your message. Or you could message them a direct invite. One is certainly going to be more effective than the other. It’s exactly the same in the B2B world.
A person’s business email address is the gateway to direct and personal interaction with them. If it’s your first time connecting with them, it’s an opportunity to deliver a quality first impression. This sets the tone for your relationship.
Direct Access to Decision Makers
If you’re selling a product or service, there’s always someone who has the final say. If you’re able to pitch directly to them, you have a far better chance at conversion. When you have the business email address of the decision maker, you’re able to bypass any gatekeepers and begin a direct discussion.
Enhanced Credibility and Trust
People expect you to find their business email address. Many people will appreciate that you’ve taken the time to do your research. Reaching out to their specific email address shows that you’re a professional and specifically want to talk with them.
Efficient and Targeted Communication
Personal business emails are monitored far more closely than generic inboxes. The Harvard Business Review conducted research in 2019. They found that most employees check their inbox every 37-45 minutes. That doesn’t mean you should expect a response within that timeframe, but it goes to show that your message is far more likely to get spotted.
Driving Successful Marketing Campaigns
Individual business email addresses are linked to individual people. That means they are a person that can be marketed to. They will have their own pain points and challenges that you can tailor your messaging toward. Relevant messaging that resonates with recipients on a personal level leads to increased chances of conversion.
How to Find Business Email Addresses
There are a few different methods that you can employ to find business email addresses. Some are more efficient than others, but you need to consider what you have access to.
Manual Search Techniques
The first way to find them is to become a business email address detective and dig them out yourself. This can often be a time-consuming and laborious process but can yield accurate results.
- Company Websites and Contact Pages: If you know the person’s name and the company that they work for, chances are you’ll be able to find their email address somewhere on the company’s website. Search through About Us pages, contact pages, directories, and employee profiles. If you can’t find their specific address, there are clues that you can use to deduce it from their colleagues’ email addresses.
- Social Media and Professional Networks: Many people leave their professional email addresses on social media platforms. That’s especially true for LinkedIn. Lots of businesses use LinkedIn to find leads and email addresses. If it’s not available on their profile, you could always try sending them an introductory message on the platform.
- Corporate Press Releases and Publications: If the business you’re targeting is in the habit of putting out press releases, news articles, publications, and similar, you’ll likely find attached email addresses. One of the main aims of releasing these materials is to garner interest, so you’ll certainly be given some form of contact.
- Industry Forums and Websites: Learning where your targets spend time online can reveal industry forums and websites that they participate in. Often, they may leave their email addresses available on these sites so that they can build their network.
Using Email Lookup Tools
A more efficient method of finding business email addresses is to use an email lookup tool. These tools make the process almost instantaneous and can save you a significant amount of time.
- Comprehensive Email Discovery Platforms: Some of the best business email finder tools on the market include Instantly, Hunter, VoilaNorbert, and Snov.io. These tools allow you to search by the person’s name, company, or domain. It will then scan a huge database and provide you with a match (if there is one). The databases in these tools are huge, with millions of records.
- Using a B2B Lead Finder: If you don’t have a specific person in mind, using a B2B lead finder can bear fruit. That’s especially true for cold email campaigns. If you use these tools, you’ll have a similar interface as the tools mentioned above but will search by filters such as industry, location, and job title.
- Professional Networks: Platforms such as LinkedIn offer email scraping through paid subscriptions. LinkedIn’s own version is called Sales Navigator and acts as a combination of the two methods mentioned above.
Networking and Referrals
There are times when a search online and a database interrogation still won’t yield results. At that point, you need to leverage your network. Ask the people that you’re connected with if they have the email address in their own address book.
Not only will you potentially get the email address that you’re after but they may offer valuable insight into the contact. At best, they might even proffer an introduction. This is a brilliant outcome, especially as referred connections are far more likely to result in a conversion.
Best Practices for Email Address Verification
Now that you’ve successfully found a business email address, the next step is not to try to email them immediately. Tempting as that might be. Before you dive in, you need to be sure that the email address you’ve uncovered is verified.
Email verification is a necessary part of the email marketing and cold email process. Without it, you risk damaging your sender’s reputation and having poor deliverability metrics.
Use Email Verification Tools
The simplest method of email verification is to use a tool. Many of the tools mentioned above have some form of verification built into them. You can also use specialized email verification tools such as ZeroBounce, NeverBounce, and BriteVerify. These allow you to upload lists in bulk and test their validity. First, they check to see if the inboxes are active. Then, they check to see if they are capable of receiving emails.
You’ll also receive a report that will identify issues such as inactive email accounts, typos, and invalid domains. With that, you’re able to rectify mistakes and happily send emails.
Send Confirmation Emails
If you’ve received an email from a website signup or some form of online form, you should still validate it. One method is to automatically send a confirmation email to the submitted email address. Only once they click a confirmation button is that email added to your list. This isn’t going to impact how you find business email addresses, as they are willingly given, but is good practice to get into.
Keep a Clean List
As you search for emails and add them to your list, keeping them all there is tempting. A great list is a long list, right? For email, it is certainly a matter of quality over quantity. As soon as you spot an invalid email, remove it and move on. An invalid email will only bounce back to you. That increases your bounce rate and puts you at risk of email blacklisting.
Respect Privacy and Stay Compliant
Whenever you obtain email addresses, make sure that you’re doing so in a compliant way. You don’t want to end on the wrong side of CAN-SPAM and GDPR. If you flout these regulations you can quickly find yourself in trouble legally and could face hefty fines.
Avoid Guesswork
You can use deduction to spot email addresses. If you’re trying to reach Chris Larner and know his teammate’s address is [email protected], chances are you could best guess their email. This is, however, a risky move that could increase your bounce rate. Don’t be tempted to take a wild shot in the dark without any clues.
The Best Tools to Find Business Emails
It’s no secret that using a tool is going to make your life considerably easier, plus it’ll boost your efficiency. These tools would do wonders for your productivity.
Instantly
If you’re keen to launch a cold email campaign at scale, Instantly offers a powerful method to add email addresses to your list. Using the B2B lead finder, you’re able to search by a variety of filters and then add email addresses to a campaign. These email addresses are easy to verify, plus you’ll only ever pay for verified leads that you gain access to.
One of the best features is the lookalike option. If you’ve found the perfect client, use the lookalike feature to find more potential leads and email addresses. Look for people with similar demographics and businesses.
LeadGibbon
LeadGibbon is a powerful Chrome extension that connects to your LinkedIn account. It scrapes the data and then exports it, including email addresses, to a CSV file. You’ll even find that there are buttons added to LinkedIn itself so that you can search for emails on the fly.
ContactOut
ContactOut makes the bold claim that you can find anyone’s email and phone number using their extension. Chances are that they’re right, given their database of 300 million professionals.
If you’re looking to minimize your bounce rate the triple-verification system, powered by AI, is going to ensure that you have accurate details. You can give the system a go for free and can find 40 contacts. If extensions aren’t your thing, then using the search portal is just as powerful.
RocketReach
RocketReach considers itself to have global coverage and the world’s largest database of emails and phone numbers. That’s encouraging, especially with their 90-98% delivery rates. You can use RocketReach to automate prospect lists. Then, you receive AI-powered recommendations.
Key Takeaways
Learning how to find business email addresses is the first step to forging better connections and more meaningful relationships with other professionals. You could complete the process completely manually, going from contact to contact and using your best guess. A better option, and what we suggest, is to use an efficient email address-finding tool.
- Always remember that your email list should focus on quality over quantity.
- There’s something to be said for combining manual methods and technology. Use one to confirm the other.
- Aim to send relevant content that resonates with the specific recipient. Not generic, bland emails.
Instantly offers both an email-finding solution and a powerful email marketing tool to match it. The combination creates a system that keeps your email streamlined and robust. Intrigued? Start today.