Lead generation for SaaS companies is different. Prospects are more particular. They’re researching and studying multiple alternatives and know exactly what they need.
Sales and marketing need the perfect blend of timing, unique value propositions, and lead generation strategies to sustain pipelines. Without these, you’ll be burning your budget.
So, whether you’re doing lead generation in-house or a marketing agency, stick around. In this article, we’ll go over cost-effective lead generation for SaaS, actionable tips, and best practices.
Cost-Effective Lead Generation For SaaS Companies
Lowering customer acquisition costs (CAC) for SaaS lead generation requires sustainable and scalable strategies. Here are seven of the best strategies that provide just that:
Cold Email Outreach
Cold email marketing is arguably the most cost-effective lead generation strategy for SaaS. It’s easy to set up, has one of the lowest CACs, and is infinitely scalable with the right infrastructure.
All you need to do is set up email domains for cold email, warmup sending accounts, find leads, and scale campaigns. But you can’t close deals after one cold email.
You need follow-ups, nurturing, and the right email sequence software. Even if you’re completely new to cold email, tools like Instantly can set up entire campaigns in a few clicks.
If you’re looking for leads for campaigns, we recommend using Instantly B2B Lead Finder. You get access to over 280 million validated leads. No need for validation.
LinkedIn Prospecting
LinkedIn is home to thousands upon thousands of potential prospects for SaaS. Even the free version has several tools you can use for lead generation.
But, if you want to make the most of LinkedIn prospecting, save time, and get streamlined results, use LinkedIn prospecting tools.
If you do get a Premium LinkedIn account, you get access to InMails. These are messages you can send to prospects without the need for connections.
LinkedIn only gives a limited number of InMails. The Sales Navigator Core plan lets you have 50 InMails. But, the InMails you can send refreshes if prospects reply.
Landing Page Optimization (Website Monitoring)
Your website is a 24/7 lead generation machine. But, there’s one resource that’s mostly left unutilized—website visitors. Even if they don’t sign up for a newsletter, there’s still interest.
That’s why Instantly added the new Website Visitor Feature. It allows you to track visitors and get key information, like their email, phone number, LinkedIn, company, position, and more.
The Website visitor feature also has filtering options. You can filter for site visitors based on revenue, industry, job position, and the specific URL they visited.
Let’s say you used the URL filter for your pricing page. You’ll be given a list of site visitors that went to the pricing page. You get to create hyper-targeted campaigns that focus on the price, packages, or flexible payment options.
Referral Programs
People trust their peers and are more likely to try out recommendations from someone they know than any paid ad. That’s why referral programs are so effective for SaaS.
For example, Dropbox offers 32GB of free storage when you invite friends to sign up. It’s a win-win scenario for everybody. You can offer things like redeemable credits, discounts, or access to more features.
YouTube Video Marketing
Making videos about your product, industry, and more importantly, how to solve pain points using your product is a great way to get free, organic traffic. It doesn’t cost much to make them.
If you’re looking for great videos about all things email marketing, lead generation, and all things outreach—check out Instantly on YouTube. We consistently post videos on marketing, best practices for cold email, and how to maximize all the tools and features of Instantly.
Building a Community on Social Media
When you build a community, customers turn into advocates. You get a positive feedback loop of new users or interested prospects asking questions and pros giving valuable answers.
It’s a great way to engage with your community, get feedback, and promote the latest updates for features, new products, and announcements.
If you want to be a part of one of the best cold email marketing communities out there, check out Cold Email Masterclass by Instantly. You can get tips, and best practices, and connect with like-minded individuals that can help you grow your business.
Organize Free Events for Your Target Market
Webinars, live streams, or forums nurture existing customers and help attract new ones. Focus on topics that are relatable to the masses. Target common pain points, give advice, and ensure that everybody who attends gets value out of the event.
How to do Lead Generation for SaaS Companies With Instantly
If you want to streamline and automate lead generation for SaaS companies without breaking bank, Instantly has you covered. We’ve got all the essential tools to help you scale campaigns sustainably and effectively. Here’s how you do lead generation for SaaS with Instantly.ai.
Find The Perfect Prospects With Instantly B2B Lead Finder
One of the best ways to prevent high customer attrition is to improve the quality of the prospecting process. You can do just that with Instantly B2B Finder.
Each lead is already pre-verified. After building an email list, you can directly add them to any of your Instantly campaigns. No more switching between apps and manual encoding tasks.
But you don’t want just any leads—you need the ones who get the most value from your offering. That’s where B2B Lead Finder’s advanced filters come in.
One of the best filters for SaaS is the “Technology” filter. You can use it to find companies using specific tools. This lets you better position your product as an alternative, do direct comparisons, or target unconsidered needs.
Track and Manage Leads with Instantly CRM
A customer relationship management (CRM) tool is essential for managing leads down your sales pipelines. With Instanatly CRM, you get the following:
- Outreach automation features (or ability to integrate with outreach tools)
- Unified inbox for emails, SMS, and calls
- A complete overview of each prospect (company description, competitors, opportunities)
- Website visitor filter in CRM
- Advanced reporting capabilities
Instantly AI can also look at the lead data in your CRM, aggregate insights for your sales teams, and personalize outreach based on information gathered.
Cold Email Outreach With Instantly
Instantly is an email marketing tool built for cold outreach. It’s the best outreach tool for SaaS lead generation, digital marketers, and even people looking to start a consulting business.
It has built-in features for reducing bounce rates, improving deliverability, and sending reputation. For example, Instantly’s latest feature auto-stops campaigns with high bounce rates.
Even complete beginners can run solid cold outreach campaigns in just a few minutes. After adding leads, click the AI sequence generator.
Instantly will then automatically create an entire campaign for you based on your targeted leads, unique selling proposition, and other crucial information. The campaigns are also complete with spintax, personalization, and customizable variables.
Key Takeaways
Lead generation is a crucial step in any sales process, especially for SaaS companies. To recap, here are seven of the best strategies for SaaS lead generation:
- Cold email outreach
- LinkedIn prospecting
- Landing page optimization
- Referral programs
- YouTube video marketing
- Building a community
- Organizing free events
If you want a tool that can help you scale lead generation for SaaS companies through cold outreach, look no further than Instantly.ai. Try it out for free today!
