Generating warm leads is no doubt a challenge but a key part of ensuring long-term growth for your business. While cold outreach is a powerful way to quickly generate leads, having strategies in place to generate warm leads will save you plenty of time and precious resources.
In this article, we’ll be covering the following:
- What exactly are warm leads?
- Plus 5 proven tactics and strategies to generate more warm leads
Let’s get those leads!
What Are Warm Leads?
A warm lead is an individual that is already aware of your product or service and has some level of interest in what you have to offer. There are many ways they could have become warm leads, such as landing on your website, interacting with your social media posts, or hearing about you from a friend.
Warm leads make it easier to close deals because the lead is already interested in your service to some degree. In contrast, cold leads are people who have never heard of your product or service and therefore need to be brought aware of your product in a way that generates interest. This critical step is not needed when dealing with warm leads, making them generally easier to close.
5 Tried & Tested Strategies to Generate More Warm Leads
So how can you generate more warm leads and boost sales? In this day and age, there is no shortage of ways to gather warm leads. It’s not the simplest of tasks, but with the right tools, platforms, and strategies, you can go a long way.
Here are 5 proven strategies to help you get started.
Create Awesome Lead Magnets
Lead magnets are forms of content or tools that are offered for free in exchange for a person’s email or contact details. Often when lead magnets are mentioned, ebooks come to mind. That’s because many bloggers use free ebooks to build their email lists to use for email marketing.
Lead magnets can be far more sophisticated than simple ebooks. Depending on your niche, you can create a tool that people in your sector need and offer it for free in exchange for their emails. You can also encourage people to join your newsletter if you have one, which is also a form of lead magnet.
The idea of creating a high-quality lead magnet may sound daunting, but anything from a niche estimator tool to an SEO title generator can be easily outsourced, programmed, or found readily available on platforms like codecanyon.net. Once you have this tool hosted on your site, you can promote its use and work on boosting its visibility in search engines to really drive those leads.
Segment Your Email List & Run Targeted Drip Campaigns
If your lead magnets are doing a good job, you should be growing a healthy email list. With the use of email automation tools like Instantly, you can easily segment and nurture your warm leads based on your chosen criteria.
For example, leads sourced from one lead magnet should be segmented from leads coming in through referrals. While you decide on the criteria specific to your brand, it's usually safe to segment your list depending on the level of knowledge or interest leads have in your product.
You can then launch a drip campaign, which is a series of emails that help nurture your warm leads and build interest in your brand. It can start by welcoming new subscribers, followed by several emails such as case studies and interesting stories then eventually special offers.
Boost Your Searchability
It may sound vague, but the general idea is that the more visible you are through searches, the likelier you’ll gain warm leads. Boosting your rankings in search results is not restricted to Google but is something you should be working on across all social media platforms.
That means improving your SEO (Search Engine Optimization) on platforms like YouTube, LinkedIn, Twitter, Google, and others to increase visibility and show up when people need your services.
Sharing valuable and insightful content while taking key SEO steps on your target platforms is the best way to gain visibility and bring in quality leads.
Set Up a Referral Program
Sometimes all it takes is a small request to generate warm leads. Reaching out to past and current satisfied customers and asking for referrals is a great way to bring in quality, warm leads. These leads will already have a high degree of trust thanks to being referred by someone they know.
Next, you can set up a referral program and work with Influencers and authorities in your niche to promote your product. Partners in your program will get a percentage of revenue from any leads that make a purchase through them. You can take things a step further and even open your referral program to the public and affiliate marketers (if it aligns with your brand).
Generate Warm Leads Through Targeted Ads
In terms of cost, ads today are unfortunately not what they used to be. However, you can still generate a healthy amount of warm leads if your CAC (client acquisition costs) stay below your ad spend. Of course, not all the leads you generate from ads will convert to paying customers, but the ones that do should more than cover your ad spend costs to justify using ads.
When investing in ads, make sure to leverage retargeting, track click rates, and craft compelling copy that addresses your target’s pain points. When building a successful ad campaign, it’s best to optimize your landing page as much as you can in terms of design, copywriting, CTAs (calls-to-action), and metrics tracking.
Key Takeaways
Warm leads make selling easier and are key to having a healthy revenue stream for your business. When thinking about how to generate more warm leads, remember that:
- Lead magnets are a great way to attract warm leads.
- Segmenting your email list will help you send better and more targeted emails to warm leads.
- Boosting visibility on social media and search engines can drive in warm leads like no other method.
- Investing in paid ads is a quick way to generate warm leads when done right.
If you’re looking to get more leads at record speed, Instantly is exactly the platform to get the job done. Not sure it’s a right fit? Start a free 14-day trial today!
