Launching a new website is a big deal, especially if you’re a solopreneur or startup. But hitting "publish" isn’t enough. People need to know about it.
The way you announce your new website is the difference between real traction and a few polite “Congrats!” comments on social media. We’re here to show you how to make the perfect rollout.
How to Make Your Website Announcement Impossible to Ignore
Launching a new website is exciting, but if no one knows about it, all that hard work could go unnoticed. A strong announcement creates hype and gives people a reason to care. So, how do you build excitement and make sure your audience shows up? It all starts before launch day.
The Lead-Up Matters
Don’t wait until launch day to start talking about your new website. Build anticipation by teasing features, sharing sneak peeks, and giving people a reason to care.
But don’t put all your eggs in one basket. Leverage social media, paid ads, or email marketing, and make sure your strategy fits the platform. What works on Instagram might not work for an email list or LinkedIn.
Timing is also crucial. A rollout that drags on too long can lose momentum, but one that’s too short might not generate enough hype. So, set a timeline with clear phases for awareness, engagement, and the big reveal.
What’s in It for Your Audience?
People won’t visit your new website just because it exists—they need a reason to click. One of the best ways to drive traffic is by offering something valuable. Think of exclusive deals, special sales promotions, discounts, or free resources.
But value isn’t always transactional. If you’re not offering a sale or giveaway, highlight benefits like a smoother user experience, faster load times, improved navigation, or fresh content. Show your audience how your new site improves their overall experience.
Website Announcement Examples To Steal
In this section, we’ll analyze real-world website announcements, from the initial teaser to the big launch, to determine what makes them work. You'll see different strategies in action, so find what works for your brand and start stealing ideas from these website announcement examples.
Social Media Website Announcements Examples
Social media is the best platform for cultivating conversations around your brand. You can respond to comments, answer questions, and build excitement around your website announcement in real time. Here’s a great example of a website announcement on LinkedIn.
This LinkedIn website announcement works great even without an extensive rollout or teaser campaign. Here’s what you can learn from this website announcement example:
- Use relatable and engaging hooks: The opening is hilarious, clever, and grabs attention. It feels personal instead of promotional.
- Genuine and personal: Instead of the generic “We just launched a website!” message, Jillian shares her experience and the challenges and takes pride in the finished product.
- Contributors & community: Tagging and thanking contributors builds goodwill and boosts visibility, as those mentioned are likely to engage, expanding the post’s reach.
- Include a CTA that feels natural: The CTA casually invites people to check their site by saying, “I hope you'll visit our new site and learn a little more about Pear…”
- Leverage your network: An extensive, active, and engaging network is key to social media website announcements. Ensure you build your brand and engage with your audience.
Website Announcement Email Examples
Email is the best way to do a holistic website announcement rollout. It gives a direct line to your audience, can be automated, and can be tailored to specific audience segments.
The only requirements for website announcement emails are an email automation tool, an active email list, a nurturing strategy, and, of course—the email copy.
Here’s an example:
Subject line: We got something special for you, {{first name}}!
Hey, {{first name}},
We just launched our new and improved website, and we want to give you something in return as a token of gratitude for your continued patronage.
We’re giving 20% off your next purchase! You can also share your unique referral link: {{referral link}} with your friends.
Cheers,
{{your name}}
But as mentioned earlier, announcements are better if they’re part of a website announcement rollout strategy. An email tool like Instantly can help automate this for you.
If you need a tool to automate your website announcement email rollout, Instantly.ai is the best choice. Try it out for free today!
Video Website Announcements Examples
Think of your website announcement as a movie premiere without the red carpet, A-list actors, and multiverse teasers. While you don’t need a full-length film, you can borrow marketing tactics for movies and apply them on a much smaller scale.
For example, you can start with teaser trailers, share a behind-the-scenes look into the thought process of building the new website, and then upload a full website announcement video on launch day.
These videos are only seconds long. Their role isn’t to announce the new website but to build hype around it. Just ensure that the editing style or type of video you use fits your branding.
Video announcements and social media also go hand-in-hand. Here’s one example of a LinkedIn website announcement that uses video to generate traction for the post.
Remember, website announcements aren’t an either-or situation. You have multiple channels to choose from, and you can choose to use each. The more touch points, the wider the reach.
Key Takeaways
Website announcements are a key strategy for business growth. A new website is an opportunity to attract more leads, do brand building, and showcase what makes your business valuable—all while keeping your audience engaged and excited.
To recap, here are the actionable tips you can apply to your website announcement rollout:
- Build Anticipation Early: Don’t wait until launch day to start talking about your website. Tease the launch, share behind-the-scenes content, or drop hints to excite people.
- Make It About Your Audience: A website launch is about showing why it matters. Instead of saying, “We have a new website!” focus on providing value. Offer exclusive content, discounts, or a better experience.
- Have a Clear Call to Action: What do you want people to do after hearing about your website? Whether they visit the site, sign up for something, or shop, your CTA should be clear, compelling, and easy to follow.
- Use Multiple Channels: Don’t rely on just one platform to spread the word. Social media, email, and video have their strengths, and using a mix of channels will help you reach a wider audience.
- Keep the Momentum Going: A website announcement isn’t a one-and-done event. Keep the excitement alive by following up with reminders, sharing post-launch content, or featuring testimonials from early visitors.
