LeadMagic is a B2B data enrichment platform that helps teams find, verify, and enhance contact information like professional emails and mobile numbers with a credit-based model. It also provides email validation to reduce bounces, company insights, job tracking, and other profile data, all aimed at powering accurate outbound prospecting. LeadMagic supports both bulk list uploads and API access for automated enrichment workflows.

In Instantly’s SuperSearch feature you can enable a Custom Flow for waterfall enrichment and plug in your LeadMagic API key as a provider step. When SuperSearch finds leads, Instantly runs them through your configured waterfall — including LeadMagic — to find emails and enrich contact profiles more completely. Enriched leads (with email + additional data) can then be added directly to lists or campaigns without leaving the Instantly platform. Instantly lets you reorder providers and mix LeadMagic with other sources for optimized match rate vs cost control.