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About
Clay
Clay provides a flexible system for enriching leads, researching accounts, and collecting signals across many data sources in a single workflow. Teams use Clay to assemble prospect records that include firmographic details, role information, online presence, and other attributes needed for personalization and targeting. Clay is commonly used to reduce manual research by automating enrichment and preparation steps before outreach, allowing teams to build higher-quality datasets that can be reused and refreshed as inputs change.
Clay
and Instantly
Enrich leads in Clay and map enriched fields into Instantly custom variables before launching campaigns. Clay can be used to prepare, clean, and prioritize lead data so only qualified, enriched prospects are added to Instantly lists. This workflow ensures Instantly campaigns are launched with stronger personalization inputs and better targeting, reducing manual prep and improving outbound relevance by activating leads only after enrichment is complete.
Use Cases
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