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About
RB2B
RB2B provides person-level website visitor identification for B2B companies by turning anonymous website traffic into identifiable prospects. After installing a lightweight tracking pixel, RB2B identifies individual visitors by name, role, company, verified business email, and LinkedIn profile, along with the specific pages and content they interacted with on the site. This allows teams to understand not only which companies are visiting, but which actual decision-makers are showing interest. RB2B emphasizes intent-based prioritization by highlighting high-value visits such as pricing pages, case studies, and product pages, helping sales teams focus outreach on prospects who are actively evaluating solutions rather than relying on form fills or delayed signals.
RB2B
and Instantly
Using RB2B together with Instantly allows teams to activate website intent signals directly into outbound execution. When a visitor lands on your site and views high-intent pages, RB2B identifies the individual and enriches the record with contact and company data. These identified visitors can then be added into Instantly lists to be enriched or Instantly campaigns engaged with them while there interest is still fresh. This workflow enables teams to convert passive website traffic into outbound-ready leads, launch campaigns based on real buying behavior, and prioritize outreach toward prospects who have already demonstrated intent, rather than sending generic cold emails to static lists.
Use Cases
Media


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