Website Visitor Identification: Identify and contact your B2B website visitors

Website visitor identification software reveals the companies and individual people browsing your site, even when they never fill out a form. It works by placing a tracking pixel on your website that matches anonymous traffic to business profiles, returning details such as company name, work email, and LinkedIn profile. For B2B teams, this turns otherwise invisible traffic into contactable leads while buying intent is high.

Instantly identifies visitors using the Instantly Pixel, a snippet you add to your website once. After it is installed, Instantly pushes identified visitors into an outreach campaign automatically as it recognizes them. It matches traffic to a business email and/or a LinkedIn profile, and when it cannot find a personal contact it still shows which company visited. No manual export or list building is required.

Instantly returns a business email and/or a LinkedIn profile for the visitors it resolves, so you can reach out directly. When it cannot find a personal contact, it shows which company visited your website instead, at no cost. You can also send every identified visitor to a Slack channel so your team can act on them right away.

Yes. Once the Instantly Pixel is set up, identified visitors are pushed into an outreach campaign automatically, with no manual export. You can filter who gets contacted by the URL they visited or by ICP criteria such as title, industry, company revenue, and department, so you only reach the warmest leads. Because these people already visited your site, they tend to reply at higher rates.

The best B2B website visitor identification tool depends on how you plan to act on the data, but the key differentiators are match quality, contact-level rather than company-only resolution, and how easily identified visitors flow into outreach. Instantly resolves visitors to a business email or LinkedIn profile and pushes them straight into automated campaigns or a Slack channel, so identified traffic becomes outbound activity without manual work.

Instantly lets you start identifying website visitors for free with 25 credits and no credit card required. Its model only charges for resolved profiles, so you are credited only when it finds a business email and/or a LinkedIn profile, and company-only resolutions are free. This means you can test the results on your own traffic before committing to a paid plan.

Anonymous website visitor identification is the process of identifying businesses or contacts that visit your website without filling out a form. Instantly uses the Instantly Pixel to identify B2B website visitors and can provide a business email and/or LinkedIn profile when a visitor is resolved. If a personal contact can't be identified, Instantly can still show which company visited your website.

Match rates vary by tool and by how much of your traffic is B2B, and no visitor identification software resolves every visitor. Company-level identification typically covers a share of your B2B traffic, and person-level identification is lower still, so results depend heavily on your audience. With Instantly you are only charged for resolved profiles, so you never pay for visitors it cannot identify.