It’s the golden age of artificial intelligence—or at least a time when every company is deploying some form of AI and figuring out what sticks. Lead generation software is no exception.
The good news is that AI lead generation goes beyond what LLMs like ChatGPT do. In short, they’re not just a glorified marketing chatbot. With the right tool in your stack, you can generate leads faster, with better accuracy, and drive more profit.
But the biggest success factor is knowing which features matter and which AI lead generation software is ideal for your specific needs. Here’s everything you need to know.
How to Know if an AI Lead Generation Software is Worth It
Lead generation takes a lot of time. You must build your ideal customer profile around your value propositions, find leads that fit the mold, verify contact details, and then enrich leads. AI can help a great deal with these tasks. But don’t get pulled in by marketing. Make sure the AI tool you choose follows these key principles:
Isn’t Selling Itself to Everybody
The best tools are built with specific users and pain points in mind. Every feature is tailored to the wants and needs of a specific audience. Focused tools don’t try to impress the entire market. Instead, they double down on solving a real problem for a niche that needs them.
Helps You Prioritize, Not Just Generate
Sure, lead generation tools need to deliver volume to keep your pipeline healthy. But more leads don’t always mean more sales. Too much volume without a way to filter it can create more noise for your team.
The right tools don’t just flood your CRM. They help you focus on the leads with the highest chance of generating revenue for your business. Look for features like:
- Intent signals: so you know who’s actively in-market
- ICP matching: to make sure leads fit your ideal customer profile
- Prospect activity monitoring: to surface the ones showing actual buying behavior
Has Seamless or Native Outreach Integration
Lead generation is just the starting line. A lead list sitting in a dashboard doesn’t drive revenue. Outreach does. That’s why the best AI lead gen tools don’t stop at discovery. They make the entire sales prospecting process easy, intuitive, and focused.
AI Lead Generation Software for Cold Email Marketing
Cold email outreach is an easy-to-implement and scale lead generation strategy. With AI-powered lead generation, you can access more accurate data and quickly identify leads most likely to convert.
Instantly B2B Lead Finder
To succeed in cold email outreach, you need a solid email infrastructure, automation, and high-quality and validated lead lists. Instantly provides all these and more. With Instantly B2B Lead Finder, you get pre-validated lead lists that match your ICP and AI features that streamline the entire lead generation, outreach, and lead management process.
Key Features:
- Instantly AI: Enriches lead lists with detailed company descriptions, competitor analysis, pain point identification, and dynamic customer profiles for deeper personalization.
- AI Lead Filtering: Our AI spots low-engagement leads early, helping you cut the noise and zero in on the ones that matter.
- AI Inbox Manager: Respond with context to initial positive replies from prospects within five minutes to warm up the conversation without having to do it manually.
- Automated Personalization: Instantly creates hyper-personalized emails for each lead based on enriched data or creates new data points using AI prompts.
- Lookalikes: Lead matching that helps you replicate past successes by identifying high-fit prospects across untapped segments.
Pricing:
- Free: 100 free leads (a free trial is available, and you can immediately start a campaign!)
- Growth Leads: $37.90 /month - 1,000 verified leads
- Supersonic Leads: $77.60 /month - 4,500 verified leads
- Hyperleads: $169.30 /mo - 10,000 verified leads
- Enterprise: Custom Pricing - 100,000+ verified leads + buyer intent data
FindThatLead
FindThatLead helps you find email and phone numbers in seconds. It’s also an all-in-one email platform that lets you find leads and launch automated campaigns. But before launching campaigns, it’s best to verify the list first to ensure high deliverability.
Key Features:
- Automate list building based on ICP using industry, location, and company size filters.
- Find verified email addresses to ensure your messages land in the right inboxes.
- Set up automated drip campaigns and email sequences with daily sending limits.
- Manage your leads within the built-in CRM or connect with your existing tools.
- Access mobile numbers alongside email data to diversify your outreach.
Pricing:
- Free Trial: $0 - 50 email credits, two mobile phone credits, 10 sequences
- Starter: $37 /month (billed yearly) - 2,000 email credits, 600 mobile phone credits/year
- Ultimate: $75 /month (billed yearly) - Unlimited users, unlimited email credits, 1,200 mobile phone credits/year, unlimited sequences and exports, onboarding with an expert
UpLead
UpLead is a platform with a 95% data accuracy rate in its database. Its prospecting tool also shows contact information, including socials, phone numbers, and emails. You can also filter for data like industry or revenue.
Key Features:
- Use 50+ search filters to pinpoint leads from over 160 million contacts.
- Verifying email addresses in real time with a 95% data accuracy rate.
- Identify companies based on their technologies.
- Seamlessly integrate with popular CRM platforms like Salesforce, HubSpot, and Zoho.
- Enhance contact lists by including company size, revenue, and social profile data.
Pricing:
- Free Trial: $0 for 7 days – Includes five credits to test the platform.
- Essentials: $99/month – Provides 170
- Plus: $199/month – Offers 400 credits + features like enrichment and technographics.
- Professional: Custom pricing – Designed for teams requiring customized solutions.
Lead Generation Software for Local Business Scraping
If you’re targeting local businesses, their contact information might not be added to bigger lead databases. So, it’s all about how well a tool leverages AI to scrape and consolidate information from platforms like Google Maps.
Lead Scrape
Lead Scrape helps you find the address, phone number, website, contact information, and email of local businesses across multiple industries. However, unlike most tools on this list, you’d have to download Leadscrape.
Key Features:
- Identify key company personnel, such as owners, CEOs, or managers.
- Utilize the built-in email verifier to ensure the validity of extracted email addresses.
- Gather information on businesses' Facebook, Twitter, LinkedIn, and Instagram.
Pricing:
- Standard: $97/year – Extracts data from 3 sources, unlimited projects, 1-year license with free updates.
- Business: $247/year – Extracts data from 7 sources, includes bulk searches, review scores, advanced SEO data, revenue details, SIC & NAICS codes, unlimited projects, and 1-year license with free updates.
Maps Scraper.ai
Maps Scraper AI is an AI-powered tool that automates business data extraction from Google Maps. It first collects data from Google Maps and then visits the websites of local businesses to enrich the information with details found there.
Key features:
- Get emails and social media profiles, even those not directly displayed on Google Maps.
- Conduct multiple keyword searches simultaneously.
- Mimics actual user behavior using Chrome to reduce the risk of being blocked.
Pricing:
- Free Plan: $0/month – Includes 1,000 monthly leads export
- Pro Monthly: $19.90/month – Offers 100,000 monthly leads export
LinkedIn AI Lead Generation Software
LinkedIn is a platform built for prospecting, and it’s the best place to find leads if you want to run warm outreach campaigns to decision makers. With the help of AI, you can do the entire process of searching for leads, personalizing messages, and automating invites.
La Growth Machine
La Growth Machine is an all-in-one multichannel sales automation platform for multichannel outreach focusing on LinkedIn. It lets you find leads, import your own, enrich them, and automate lead gen and sales without switching between tools.
Key Features:
- Find companies similar to your best clients.
- Extract leads who engage with you on socials (like LinkedIn).
- Leverage 10 resources to find and validate emails.
Pricing:
- Basic: €50/month – Unlimited Email Finder, three running campaigns,
- Pro: €100/month – Lookalike Search, LinkedIn + Email Inbox, and Lead Qualification.
- Ultimate: €150/month – Pro features with additional advanced integrations.
Dripify
Dripify lets you automate the entire outreach setup on LinkedIn and email. You can create custom actions like sending an invite, following up, and enriching data for personalized emails. Plus, Dripify uses a pre-verification process to ensure all contact information is accurate.
Key Features:
- Connect, message, and engage with leads on autopilot.
- Create automated multi-channel drip campaigns.
- Fill information gaps using 30+ attributes.
Pricing:
- Basic Plan: $59 per user/month
- Pro Plan: $79 per user/month, or $59 per user/month with annual billing.
- Advanced Plan: $99 per user/month
- Enterprise Plan: Custom pricing tailored to specific business requirements.
Each plan includes 100 email credits by default. But you can customize your plan to include more email finder credits.
- $29 for 1000 credits
- $49 for 2000 credits
- $69 for 5000 credits
- $99 for 10,000 credits
Key Takeaways
AI lead generation software lets you find leads who fit your ICP without all the time-consuming manual data entry and research. Remember to validate and segment lists first to ensure high deliverability in every campaign.
But if you prefer something plug-and-play, Instantly B2B Lead Finder offers pre-validated lists. When you finish building your lead list, you can add it directly to any running Instantly campaign or enrich it all in one platform. Try Instantly for free today!
