Lusha came onto the scene around 2015–2016, and it was built for the same goal as other prospecting and sales intelligence tools: to help you find emails and automate enough to make cold outreach work. But a lot has changed after a decade. 

Cold email has gotten harder. To scale, you need technical setups, alternate sending domains, warm-up systems, deliverability monitoring, email verification, and strong messaging strategies to get replies.

This article briefly looks at the best Lusha alternative for sustainable sales prospecting and cold email outreach.

What Lusha was Best Known For

Before exploring alternatives, it’s worth understanding why Lusha became a go-to for so many. When it first launched, Lusha stood out for accurate email finding for high-profile companies, solid lead enrichment, and smooth CRM integrations, especially with Salesforce.

If your workflow already includes heavy Salesforce use, you might be better off with Lusha. It automatically enriches and updates lead data in your Salesforce CRM, saving reps hours of prospecting and enrichment.

Why Are People Looking for Lusha Alternatives?

Finding emails isn’t enough if you want to find success with cold outreach. It demands a reliable infrastructure. That means warm-up tools, deliverability monitoring, sending domain management, and a flexible CRM setup.

While Lusha does a decent job with data enrichment, it falls short in the full cold email tech stack and data accuracy. Users often find themselves patching together third-party tools just to cover basic outreach needs.

Another issue users had was the cost. Almost every action on Lusha requires spending credits, including exporting leads, CRM integrations, and API calls. And their Pro and Premium plans only have intent, technology, and three job change alerts monthly. 

Lusha Alternatives for Cold Email Outreach

Here’s an in-depth look at the best alternatives to Lusha for scaling sustainable and holistic cold email marketing campaigns. We’ll include key features, pricing, and key differences to consider. 

Instantly.ai

G2 Rating: 4.8/5 ⭐ from 3,764 reviews

Instantly is a cold email platform that understands what it takes to build scalable cold outreach campaigns. That’s why Instantly has everything that you need for cold email marketing, from the fundamentals to advanced deliverability options. 

But since Lusha primarily offers leads, we'll be comparing it to Instantly’s lead finder, SuperSearch.

Let’s say you want to launch a campaign targeting 10,000 leads monthly. If you're using Lusha, that would cost you a small fortune in credits.

Lusha’s $65/month plan gives you 550 credits. Since each email costs 1 credit, you'd need to upgrade significantly or purchase bulk credits to hit 10,000 leads. And if you're pulling phone numbers too, that’s 5x the cost per contact.

With SuperSearch, you get 1,500 credits for just $47/month. That’s nearly 3x more credits for a lower price. Scaling is also easier, since Instantly offers flexible top-ups and higher-tier plans with even more lead volume at better rates.

Key Features: Instantly vs Lusha

• Platform: All-in-one tool with email automation, lead finder, visitor tracking, and CRM
• Lead database size: 450M+ leads with SuperSearch vs. 165M with Lusha
• Lead quality: Pre-verified leads, no need for third-party validation tools
• Credit flexibility: Use credits for enrichment, emails, or AI web scraping
• Export policy: No credits required to export leads to CSV or CRM
• Workflow efficiency: Tools are built to integrate smoothly for easy automation and scaling

Kaspr With Cognism

G2 Rating: 4.4/5 ⭐ from 827 reviews

Kaspr combines a Chrome extension with accurate phone and email enrichment built for LinkedIn. Its starter plan, at €45/month, gives unlimited B2B email credits, 1,200 phone credits, and 60 direct email credits yearly. The Business plan (€79/month) gives 2,400 credits of each credit type and up to 30,000 exports annually.

But when Kaspr says “unlimited B2B email credits,” you can reveal as many verified work emails as you want without spending from your monthly credits. There's a fair usage cap of 10,000 per month, but that’s more than enough for most teams.

And if you're targeting European leads, Kaspr stands out. With Cognism’s backing, you get access to high-quality EU data. For teams prospecting in Europe, it’s one of the strongest reasons to switch.

How Kaspr’s Credit System Works: 

• You can browse LinkedIn profiles for free using the Chrome extension
• B2B emails don’t cost credits if you’re on a paid plan or complete gold invites
• Only revealing phone numbers or direct (personal) emails uses credits
• You only spend credits when you click “show” on a specific contact detail
• You can also enrich in bulk through CSV upload or API if you have LinkedIn profile URLs

Key Features: Kaspr vs. Lusha

• B2B email access: Unlimited professional email reveals with a fair usage cap
• Phone accuracy: Backed by Cognism’s phone-verified data (Diamond Data®)
• Credit efficiency: Only spend credits on what you choose to unlock (phone or email)
• European data coverage: Strong presence across the EU via Cognism’s verified network
• Platform workflow: Works directly on LinkedIn and with Sales Navigator

D7 Lead Finder

G2 Rating: 3.6/5 ⭐ from 4 reviews

D7 Lead Finder isn’t the fanciest tool on the market, but if you’re running local lead generation campaigns, it gets the job done fast. With just a keyword and a location, you can access a massive number of local businesses every day.

Whether you're targeting “roofers in Chicago” or “chiropractors in Atlanta,” D7 pulls in all the key details you’d need to launch an outreach campaign.

You’ll get business names, emails, phone numbers, websites, addresses, social links, review ratings, and even ad activity—all exportable and ready to plug into your CRM or email tool.

Best of all, it’s affordable. Pricing starts at $29/month for 1,200 searches or $119/month for unlimited searches. That means you can run lead generation across multiple industries and cities daily without worrying about running out of credits or hitting hidden limits.

Key Features: D7 Lead Finder vs. Lusha:

• Local lead discovery: Search by keyword + city to find SMBs in specific regions
• Lead details: Access email, phone, website, social links, reviews, tech stack, and ads
• Use case focus: Optimized for agencies and marketers targeting local businesses
• Search flexibility: Run multiple campaigns across different cities or industries
• Add-on tools: Includes a domain checker and a company scraper
• Workflow compatibility: Easily plug exports into tools like Instantly, Mailshake, or Close

Key Takeaways

Lusha has been the go-to for high-quality leads and CRM enrichment. However, with the limited number of leads, filters, email automation features, and integrations, people have been looking for alternatives. To recap, here are the three platforms we recommend:

• Instantly + SuperSearch: Best Lusha alternative for cold email marketing
• Kaspr + Cognism: Best Lusha alternative for LinkedIn prospecting with phone numbers
• D7 Lead Finder: Best Lusha alternative for finding contact info of local businesses

Instantly is the best pick if you want to scale with cold email marketing. Get everything you need to succeed with cold outreach with Instantly. Start your free Instantly trial.