Instantly Sending Policy

Throughout Instantly’s existence, we have actively collaborated with the global anti-spam community, including Internet Service Providers, Email Service Providers, and anti-spam organizations, in the ongoing battle against spam.

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Each day, we encounter email senders who engage in impersonation of reputable brands and attempt to phish for personal information. To safeguard the reputation of our clients and their intended recipients, we have established our own set of rules in addition to the existing spam laws in certain countries.

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These rules not only aid us in identifying spammers but also enhance your email deliverability and contribute to the development of a strong sending reputation.

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Regrettably, neglecting to abide by these rules may impact your ability to send emails and utilize our services. In some instances, it could result in rate limitations on your email sending or temporary or permanent suspension of your account.

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Core Statistics Explained:

Bounces: Similar to physical mail, when an email cannot be delivered to its intended destination and is returned to the sender, it is considered a bounce. This occurs when the recipient’s email address is incorrect or inactive.

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Unsubscribes: These are recipients who choose to opt out of receiving further communication. There can be various reasons for this, such as a lack of interest in the content being published, an overwhelming inbox, or a mismatch between the content and their expectations.

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Blocks: Messages that are prevented from leaving Instantly’s servers due to permanent errors. This includes email addresses that have previously bounced because they are non-existent or invalid, or have been reported as spam. It also encompasses addresses that have generated complaints from recipients or failed to pass through Instantly’s spam filters.

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Spam Complaints: The number of recipients who have marked your message as spam.

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Spamtrap Hits: After a period of inactivity, webmail providers convert email addresses into spam traps to identify senders using outdated or purchased lists from third-party companies.

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Unjustified Abuse Complaint: When a recipient reports a sender for sending messages without their consent.

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Rules:

Listed below are the rules that you must adhere to in order to optimize your deliverability rates, prevent any account suspension, and assist us in the fight against spam.

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INCLUSION OF AN UNSUBSCRIBE LINK IN EVERY CAMPAIGN

Every campaign must feature a prominent and easily accessible link that allows recipients to opt out of future communication. The link should be clear, concise, and easily recognizable. Once a recipient opts out, immediate action must be taken to ensure no further emails are sent to that individual.

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CAN-SPAM Act Compliance

Make sure that your all your email campaigns comply with the CAN-SPAM Act.

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Before sending any email sequence, familiarize with CAN-SPAM Act or any similar regulation that might be available in the country of residents of your contacts.

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CLEAR COMMUNICATION OF SENDER NAME AND STATUS IN EVERY MESSAGE

The "From," "To," and "Reply-To" fields must accurately and explicitly identify the sender’s domain name and email address. It is essential to send emails from domains that are at least one month old and have transparent public domain records that redirect to the sender’s legal pages. When sending on behalf of a partner or related third-party organization using a different domain name, the email body must clearly indicate that the message is being sent via a third-party domain.

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RESTRICTION TO LEGAL AND LEGITIMATE INFORMATION WITH INSTANTLY

Instantly strictly prohibits the sending of messages containing, promoting, referencing, or linking to unlawful, illegal, libelous, defamatory, or violent content targeting individuals or groups and violating human rights. Furthermore, unless the sender provides satisfactory and specific guarantees at Instantly’s sole discretion, Instantly generally does not collaborate with senders who promote activities including, but not limited to, gambling, sexual/adult content, weapons and explosives, tobacco or tobacco-related products, drugs, hacking, penny stocks, forex trading and trading advice, payday loans, lead sales, and work-at-home offers related to "get rich quick," "build your wealth," and "financial independence" schemes. Where a sender uses Instantly to send messages on behalf of a third party, including its own clients or customers, the sender remains fully responsible for compliance with this policy and with applicable law as to every such message, must have a written agreement with and documented authorization from each such third party, and must be able to provide evidence of that authorization to Instantly on request. Instantly may require that such sending be conducted under a custom account. Your emails must not contain any information or content that Instantly deems unsuitable or detrimental to its reputation, its affiliates, partners, customers, or users.

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If your business falls under the regulation of an authority (e.g., medications, investments, lending, banking, gambling, betting, medicine, etc.), we kindly request that you contact our sales department to discuss obtaining a custom account instead of subscribing to a self-service account. Instantly retains the right to request relevant documents and licenses related to your business activities.

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POLITICAL, ELECTION, AND ISSUE ADVOCACY MESSAGING

Instantly does not categorically prohibit messaging relating to political campaigns, candidates, political parties, ballot measures, issue advocacy, or political fundraising. Senders in these categories are subject to the additional conditions in this section, and to Instantly’s discretion as described in the section titled "Instantly’s Discretion and Changes to This Policy" below.

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Approval. Political, election, and issue advocacy sending requires a custom account. Contact our sales department before sending. Instantly may require the sender to identify the candidate, committee, party, or organization on whose behalf messages are sent, to evidence its authority to send on that entity’s behalf, to provide applicable registration or filing information, including any committee identification number, and to identify the sender’s own legal name and place of establishment.

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Identification and disclaimers. The "From" and "Reply-To" fields and the body of every message must accurately identify the candidate, committee, party, or organization responsible for the message. The sender is responsible for including every disclaimer, attribution, or notice required by applicable law, including any disclaimer required of federal candidates and political committees and any equivalent state, local, or non-U.S. requirement.

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Opt-out. The unsubscribe rule set out above applies in full to political, election, and issue advocacy messaging, whether or not applicable law treats such messages as commercial email. Every campaign must include a functioning opt-out, and opt-outs must be honored immediately.

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Prohibited in all cases. Whether or not a sender has been approved, Instantly does not permit messages that: misrepresent voting or voter registration procedures, deadlines, locations, methods, or eligibility; are intended to or are reasonably likely to deter, intimidate, or suppress lawful voting; misrepresent the status, conduct, or outcome of an election; impersonate a candidate, committee, party, election official, or government agency, or falsely claim the endorsement or authorization of any of them; solicit, facilitate, or accept contributions prohibited by applicable campaign finance law, including contributions from foreign nationals in connection with any United States election; or contain synthetic or manipulated audio, images, or video depicting a real person without any disclosure required by applicable law.

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COMPLIANCE WITH APPLICABLE LAWS AND OUR TERMS & POLICIES

Your usage of our services must adhere to all applicable laws and regulations, including our General Terms and Conditions of Use, any Specific Conditions, the Privacy Policy, and the Gmail Program Policies if you are a Gmail user. It is your responsibility to thoroughly read and comprehend these terms and policies, which govern your use of our services and the emails you send.

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Furthermore, it is your responsibility to ensure that your actions do not pose a compliance risk. We reserve the right to adjust your rate limits and undertake other related measures until we can verify that you do not pose any risk to your intended recipients or to Instantly.

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INSTANTLY’S DISCRETION AND CHANGES TO THIS POLICY

Nothing in this policy limits Instantly’s discretion. Instantly may, in its sole and absolute discretion, and with or without prior notice, refuse, delay, rate limit, filter, suspend, remove, or terminate any account, campaign, message, sending domain, mailbox, or content, and may decline to accept or to continue to serve any sender, for any reason or for no reason. This includes content that is lawful and content that this policy does not expressly restrict.

The categories described in this policy are examples and are not exhaustive. Instantly’s acceptance or approval of any sender, campaign, or content, or its continued acceptance of any of them, is not a determination that the sender, campaign, or content is lawful, is not legal advice, and does not create any right or expectation to send, or to continue sending, using our services. Any permission Instantly grants may be withdrawn at any time. Instantly’s failure or delay in enforcing this policy in any instance is not a waiver of its right to enforce this policy in that or any other instance.

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Instantly may change this policy at any time. Changes take effect when posted. Your continued use of our services after a change is posted constitutes your acceptance of the change.