AI for sales is inescapable. You hear about it everywhere, and it’s probably here to stay. The good news is that many of the tools available have actual, concrete use cases for accelerating a sales system that already works. 

With the developments of agential AI in sales, reps now have something close to an extension to their team instead of another generic tool.

AI-powered sales engagement platforms (like Instantly) now serve as genuinely helpful assistants, finding leads, automating cold emails, and even talking to your prospects over the phone. The big question is, which AI sales tools are worth your time and budget? Let's find out.

How Do You Find the Best AI Sales Tool for Your Team?

The best AI sales and marketing tools help scale what’s already working, identify areas that need immediate improvement, and find ways to make funnels more efficient.

If you’re in the market for an AI tool for your sales team, here’s a quick checklist to help decide what to get:

Does the Sales Tool Simply Automate Tasks or Truly Use AI?

There’s a big difference between “automation” and AI tools. Automation tools help you by doing repetitive tasks for you. For example, an automation tool can send templated follow-ups at pre-determined times and dates. 

Meanwhile, AI sales tools can use behavioral data, intent signals, and engagement history to segment leads first, then create a separate drip campaign for leads most likely to respond. 

Is the Sales Tool Easy to Integrate?

The sales process is complex and has many moving parts. You don’t want something alien to your process to mess up the flow. Before investing time in a demo, ensure the AI sales tool integrates easily with your existing tech stack. 

Try to go for AI tools with native integration with your CRM, email marketing platform, or scheduling tools. This way, you don’t have to keep switching between apps, download and upload CSVs, or manually copy and paste data. 

Does the Sales Tool Fit Your Budget?

Some AI tools, especially those with an AI voice agent, can cost upwards of $3,000 monthly. Does that price tag justify the value it brings to your business? If the answer is yes, it could be your tool.

But before jumping in, ensure you're working with your numbers. Calculate your funnel metrics (CLTV, CAC, and conversion rates) to determine your cost per lead and cost per initial meeting.

Track those across all your lead sources. That way, you can judge the price of the AI sales tool and how well it performs once leads start coming in.

How Fast Can You Learn the Tool?

Most AI sales tools have a high ceiling, especially those with robust features included. But how fast can you learn the fundamentals? Will it take days, weeks, or months to integrate it into your workflows?

When evaluating, don’t overlook the learning curve. Go for an AI sales tool that’s intuitive and doesn’t require your team to jump through hoops for supposedly simple setups. Thousands of users praise Instantly for nailing this down in ways very few platforms can match:

You'll want the level of user-friendliness that earns rave reviews like this from users. The faster your team can get up to speed, the quicker you'll see ROI.

Best AI Sales Tools Overview

You can integrate an AI sales tool at any stage of the sales process, from prospecting to post-sale support. That also means different tools are better suited for different goals.

To help you find the right fit faster, here’s a quick comparison overview before we dive into the details:

Best AI Sales Tools For Scaling What Works

With numerous AI sales tools available on the market, choosing one that fits your unique needs can be a time-consuming process. So, to speed up your research phase, here are our recommendations for the best AI sales tools: 

Instantly.ai: Best for Scaling Personalized Cold Email Outreach

G2 Rating: 4.8/5 ⭐ from 3,764 reviews

Cold email isn’t dead. If it doesn’t work for your business, chances are you don’t have the proper cold email setup to support your campaigns.

Instantly ensures the fundamentals are in place, from technical setups and premium warmups to high-deliverability cold outreach campaigns.

Building winning campaigns at scale also got refreshingly effortless with Instantly's AI Copilot.

Think of it as a cold email assistant that has all the answers. It helps you find leads who fit your ICP, analyze campaign performance, and build campaigns from scratch with WARP Mode. 

Key Features

• Unlimited email accounts 
• Unlimited warmups + Premium warmup pool
• SISR (Server & IP Sharding Rotation)
• Automated personalization at scale
• Access to over 450M+ preverified B2B leads

Pricing

Instantly has several plans to help small businesses to enterprise-level companies. You get a 20% discount as well if you pay annually. Pricing starts at $30/month. If you’re ready to scale or want to use advanced deliverability features, you can go for the Lightspeed plan for $286.3/month. 

For leads, Instantly SuperSearch uses a credit system that starts at $42.3/month for 1500 credits. With SuperSearch, you can use credits to find leads, enrich data, or scrape the web. 

InsightSquared: Best for Sales Forecasting

One of the biggest problems in sales management is setting unrealistic goals that burn out reps and misguide strategy. InsightSquared solves this by giving you a complete view of your sales pipeline and forecast.

Instead of relying on spreadsheets, your team can submit forecasts in real time with full visibility into deal progress, historical trends, and likely outcomes.

You can break down forecasts by region, product, or line of business, track changes over time, and get AI-driven predictions that help you hit numbers confidently. It enhances weekly pipeline reviews by providing insight into rep activity, making it easier to coach and assign next steps. 

Key Features

• AI-Powered Forecasting
• Real-time Forecast Submissions
• Flexible Forecast Views
• Historical Tracking and Audit Trail
• Collaborative Pipeline Reviews

Pricing

To get exact pricing based on your team size and setup, you’ll need to contact InsightSquared directly. They offer flexible, role-based pricing built to support your team. This helps keep it affordable by removing unnecessary features and tools. 

Avoma: Best AI Sales Assistant

Avoma’s primary goal is to get rid of fragmented workflows, data silos, and high operational costs that drag your sales teams’ performance down.

With Avoma’s AI, you get automated note-taking, email follow-ups, and CRM entries. It’s like having an assistant who helps you before, during, and after the sales calls. 

Key Features

• Ask Avoma: Get objective answers based on your engagements with prospects
• AI Meeting Scheduling: Assign meetings using equal or weighted round-robin rules based on rep availability and weight of assignment.
• AI Call Scoring: Automatically score 100% of calls with AI-driven scorecards. Use built-in sales frameworks or customize scorecards to fit your coaching style.
• AI Win-Loss Analysis: Analyze meetings, calls, and emails to pinpoint moments that impact wins or losses. Get objective insights into buyer behavior and improve strategies. 

Pricing

Avoma offers flexible plans starting at $19/month per seat (billed annually). The $29/mo plan adds group scheduling, smart automation, and custom templates, while the $39/mo. Enterprise tier includes SSO, usage insights, and dedicated support.

AmpleMarket: Best MultiChannel Outreach Tool

Sales don’t happen after one cold email. There should be a holistic sales cadence, often including outreach and follow-ups across multiple platforms.

Amplemarket lets you automate outbound for high-intent prospects on email, LinkedIn, or your prospects’ favorite channel. 

Key Features

• Find high-intent prospects using signals like job changes and competitor activity.
• You can run email, LinkedIn, phone, and SMS outreach from one platform.
• AI personalizes each message in your sequence to improve open and reply rates.
• Replies are automatically detected and categorized to streamline your follow-ups.
• Built-in deliverability tools help you avoid spam folders and maintain sender reputation.

Pricing

Amplemarket's plans start at $600/month. But the depth of features justifies the price tag it offers. You get access to tens or hundreds of thousands of contacts, AI-powered intent signals, and a complete multichannel engine that covers email, LinkedIn, and voice.

Breakcold: Best CRM for Teams Focused on Social Selling

Social selling is one of the best sales strategies because it leverages what your customers are already interested in. Breakcold understands this and has built a CRM focused on social selling and relationship-based outreach.

Its intuitive interface, unified inbox, and pricing make it popular for small teams and agencies moving quickly to engage prospects across multiple channels.

Key Features

• Consolidates emails and LinkedIn messages into a unified inbox
• Curated social feed for LinkedIn and Twitter so you can engage with leads in one app
• Visual sales pipeline, task reminders for deal tracking, and next steps
• Auto lead scoring tools to help sales teams focus on high-intent prospects

Pricing

Breakcold offers three pricing tiers depending on your outreach and CRM needs. The Essentials plan starts at $29/month and includes an email inbox, CRM analytics, data enrichment, and integrations with 20+ platforms.

For full automation, the CRM Max plan, for $79/month, enables auto-sync across all social platforms, advanced analytics, and workflow reporting.

Glencoco: Combines Human SDRs + AI Sales Tools

AI is all the rage, but the best sales reps still bring something AI can’t automate just yet: intuition. Glencoco offers the best of both worlds. Instead of an AI SDR, you get real, vetted SDRs equipped with top AI tools to make your pipelines more efficient.

You start by defining your ideal customer, setting qualifications, and uploading training materials. This determines how you approach lead scoring. Then, hand-pick SDRs based on track records and sample calls.

Once live, Glencoco’s platform optimizes performance, learning which meetings drive value and scaling results over time.

Key Features

• Uses data from Apollo, ZoomInfo, and People Data Labs to surface high-quality leads
• Pairs you with real SDRs equipped with AI tools to run efficient outreach
• Analyzes calls in real time to flag objections, pain points, and areas for improvement
• Tracks performance metrics like booking rate, call quality, and qualified meetings
• Combines dialing, emailing, and task management into one unified platform

Pricing

To get exact pricing, you’ll need to contact their team directly. Glencoco offers three plans based on meeting volume. The Starter Plan is for teams running their campaigns (1–2 meetings), while the Pro Plan (3–9 meetings) adds enriched leads, email automation, and AI insights.

Crayon: Best Competitor Analysis AI Tool

In a perfect world, your competitors won’t move an inch. But that’s never the case. That’s why competitor research is essential to the sales process. Crayon gives you an edge by automating your tracking, analyzing, and acting on competitor insights. 

You’ll get AI-summarized news, real-time alerts, and intel scored by importance, so your team knows what to pay attention to and when. From battlecard creation to sales enablement, Crayon helps you turn competitor data into an actionable strategy.

Key Features

• Tracks competitor activity across websites, news, social media, and more.
• Uses AI to summarize intel and score it by importance.
• Let's you build dynamic battlecards and internal newsletters with ease.
• Sends real-time alerts and tracks team adoption with leaderboards.
• Offers win/loss analysis and tracks revenue influenced by intel.

Pricing

Pricing is custom and requires contacting their sales team directly. There are no public price tiers or listed packages. All plans include unlimited tracking, battle cards, and dashboards. 

Key Takeaways

AI sales tools are meant to accelerate what works, figure out lapses in your sales funnel, and create more opportunities for your team. To recap, here are the seven tools we recommend: 

• Instantly.ai: Full-stack cold outreach platform with an AI reply agent and email assistant 
• InsightSquare: An AI-driven sales forecasting tool that consolidates data into one platform
• Avoma: an AI sales assistant that can help before, during, and after sales calls
• Ample: AI sales platform for multichannel outreach automation 
• Breakcold: CRM for social marketing and relationship building with AI-driven insights 
• Glencoco: Combines human SDRs and top AI tools for more meetings to pipelines
• Crayon: Competitor analysis platform leveraging AI for in-depth, actionable insights

The best approach to growth is to be proactive in lead generation, prospecting, and outreach. Instantly provides all three, leveraging AI to help you create consistent, sustainable, and scalable cold email outreach campaigns. Start your free Instantly trial.