Updated October 22, 2025

TL;DR: Instantly.ai’s free trial runs 14 days. Use it to warm inboxes, verify a focused lead set, launch two short sequence variants, and book early meetings without exceeding 30 emails per inbox per day. Outreach starts at $37 per month with unlimited email accounts and warmup. Annual billing cuts many plan prices by about 20 percent, and credits cover leads, enrichment, replies, and visitor IDs. Treat the trial as a proof of value, then pick the plan that matches your throughput and credit burn. See current tiers on the pricing page.

Understanding the Instantly.ai free trial: duration, limits, and first steps

The trial is built to prove ROI fast. It lasts 14 days and pauses your dashboard access, warmup, and any active campaigns when the timer ends.

What the free trial offers

• Outreach access: Connect unlimited sending accounts and turn on warmup. These are core features across Outreach plans, including Growth and Hypergrowth, as shown on the pricing overview.
• Deliverability checks: Run Inbox Placement tests to see whether your emails hit Primary, Promotions, or Spam on major providers, then fix issues early.
• A small credits pool: Trials sometimes include limited Instantly credits so you can try SuperSearch, enrichment, or AI replies. Each AI Reply Agent response consumes 5 credits.
• Clear end behavior: When the 14 days end, accounts pause and access stops until you upgrade. If you want a white‑glove handoff, the VIP team can help.

"In just the past 180 days, I’ve been able to book over 100 meetings, close deals worth more than €15,000... all with the help of Instantly." - Trustpilot review

Maximizing your trial for initial ROI

1. Warm inboxes on day 1: Turn on warmup for every sending account to build sender reputation and protect domain health. Instantly’s warmup runs on a deliverability network with 4.2M+ accounts.
2. Import a verified list: Use a focused lead set aligned to your ICP. The SuperSearch help guide explains that you only pay credits when a verified work email is found.
3. Launch two short sequences: Keep copy under 110 words with one clear ask. Use light variations and avoid links in the first email to help placement.
4. Respect safe caps: Do not exceed 30 emails per inbox per day. Add warmed inboxes to scale throughput instead of pushing volume per inbox.
5. Monitor placement and replies: If placement dips, pause, run a seed test, and address SPF, DKIM, and DMARC alignment using the Gmail bulk sender guidelines before you resume.
6. Score success on meetings created: Aim for 3 to 5 percent replies on a verified segment during your trial. Focus on booked meetings, not opens.

See Instantly's AI Reply Agent in action in this tutorial:

Instantly pricing plans: a detailed breakdown

All figures below reflect Instantly’s public pricing and plans.

Outreach plans

SISR stands for Server and IP Sharding and Rotation. The dedicated IP pool approach is designed to protect reputation, as outlined in the deliverability multi‑account playbook.

SuperSearch (Lead database) plans

SuperSearch taps 450M+ B2B contacts with waterfall enrichment and only charges credits for verified emails. Watch our tutorial on how to generate qualified, verified leads with Instantly:

CRM plans

See how CRM fits into an AI native stack in the AI sales engagement guide.

Website Visitors plans

Website Visitors: one credit = 1 resolved visitor profile, pretty simple.

The details: 1 visitor is defined as a business email and or LinkedIn found for a visitor. Website visitor tracking can be setup in just a few clicks with Instantly, here's a visual walkthrough for you to get started:

Relevant stats for context:

• The lead database lists 450M+ contacts with real‑time enrichment. Read our cold email agency playbook to see how to get the most out of SuperSearch for your business.
• The warmup deliverability network has a huge 4.2M+ accounts to warmup your mailboxes.
• The pricing cards show a Save 20 percent annual toggle, with calculations discussed in the pricing ROI post.

Understanding Instantly’s credit system

Credits cover data and AI. Sending emails in campaigns does not consume credits. Plan allowances set monthly email throughput.

How credits are consumed

Per the credit system guide:

• Verified work email found by Instantly: 1 credit.
• Verified work email via a partner provider: 2 or more credits.
• AI enrichment (company description, headcount, tech, funding, and more): 0.5 credits per contact.
• AI Reply Agent: 5 credits per AI reply, with advanced automation covered on the AI Agents page.
• Website Visitors: 1 credit per resolved visitor profile.

If you want to learn more about modeling spend, see the budget tips in the 7 ways to cut cold email costs guide.

Predicting and optimizing credit usage

• Right‑size your first month: If you plan to email 1,000 contacts, expect roughly 1 to 2 or more credits per verified email, plus 0.5 credit per enrichment if you enrich. That is about 1,500 to 2,500 credits for the active test segment.
• Budget replies: If you expect 40 total replies and want AI to triage half, plan 100 credits for AI replies. You can keep human review for sensitive deals and mix automation with human steps using Copilot.
• Hold a reserve. Keep 10 to 20 percent of your credits for new segments and reply spikes.

Free trials, discounts, and enterprise options

• Trial length: 14 days. When it ends, access and sends pause until you subscribe. If you want help choosing a plan, check out the pricing page.
• Yearly discounts: Many modules display about a 20 percent annual savings toggle. Growth drops from $37 to $30 per month on annual billing.
• Enterprise: Outreach, Leads, CRM, and Visitors offer custom plans with higher caps and admin support. For scoped setups and security reviews, book a demo.

Maximizing ROI: Instantly pricing for startup founders

Achieving pipeline per dollar

A common starter stack is Outreach Growth at $37, Growth Leads at $47, and Growth CRM at $47, or about $131 per month. That covers sending, data, and reply management in one place with no per‑seat tax.

If you keep sends at or below 30 per inbox per day across two warmed inboxes and email a verified 400‑lead segment, a 3 to 5 percent reply rate yields 12 to 20 replies in two weeks. Converting 30 to 50 percent of those replies into meetings produces 4 to 10 meetings in month one, with software cost per meeting in double digits. Actual outcomes depend on placement, offer, and list quality.

Budgeting for predictable growth

• Flat‑fee outreach: Unlimited email accounts let you add senders without per‑seat penalties.
• Plan your credit burn: Model roughly 1 to 2 or more credits per verified email and 0.5 credit for enrichment on the contacts you plan to email this month, as discussed in the AI SDR and BDR tools guide.
• AI replies are variable: Track usage at 5 credits per AI response as reply volume rises. For sequence creation speed, see this YouTube walkthrough on writing sequences in seconds.
• Lock savings when proven: Move to annual billing once the motion is working to capture the published discount. Agency and startup terms are outlined on the agency page.

Concrete ramp plan for your first 14 days

Week 1

• Connect 2 to 4 inboxes and enable warmup.
• Pull a 400‑contact segment from SuperSearch and verify in‑flow.
• Run a seed test and fix alignment issues using the DMARC overview before you scale.

Week 2

• Launch two short sequence variants.
• Cap sends at 20 to 30 per inbox per day. Scale by adding warmed inboxes.
• Review replies daily in Unibox and book meetings.

"Super easy to get started. Email warm up is amazing. Lots of helpful videos on YouTube. Ton of features. Pricing is fair." - G2 review

"Few features I like the most... 1. Inbox placement test 2. Their email tracking system 3. Lead reply automatic drafted with the help of AI... Also their customer support is also good." - G2 review

Acceptance checks:

• Placement above 80 percent on seed tests.
• Reply rate at or above 3 percent.
• Meetings at or above 1 percent of total sends.

Instantly pricing for agency operators

Flat‑fee economics and client billing

Unlimited senders across workspaces keep costs predictable as you onboard clients and add domains. Bill clients on meetings or opportunities, not headcount or seats.

Scaling with unlimited email accounts

Hold daily volume to 30 emails per inbox. Scale with more warmed accounts, not higher per‑inbox volume. For higher parallel throughput with deeper deliverability controls, Light Speed adds SISR with dedicated and private IP pools.

Deliverability dashboards and ramp plans

Standardize a ramp with automated warmup, send windows, global block lists, and recurring placement tests. For a quick look at placement and deliverability topics in practice, watch this review of features, pricing, and deliverability.

Instantly pricing for growth marketers

Predictable credit burn for A/B testing

Test copy, not audience size. Verify once, enrich the active cohort, and reuse it for variants so your credit burn stays predictable. A breakdown of tooling tradeoffs appears in the Outreach alternatives guide.

Transparent reporting for campaign ROI

Use Growth CRM for Unibox and opportunity tracking or Hyper CRM for team reporting plus Calling and SMS.

Scaling pricing with experiment volume

As test velocity rises, most incremental spend is data credits and AI replies, not new seats. That makes CAC easier to model as you iterate on message and offer. You can also review email‑first tradeoffs in the Lemlist comparison.

Instantly pricing for sales leaders

Predictable team pricing and budget justification

Outreach pricing is flat and includes unlimited email accounts, so SDR headcount changes do not spike license costs. That helps maintain coverage and cadence without renegotiating seats mid‑quarter.

Integrating pricing with CRM workflows

Centralize replies in Unibox, create opportunities in CRM, and push outcomes to HubSpot or Salesforce via integrations listed in the help center. When email plus phone follow‑ups matter, Hyper CRM adds team reporting and calling. If you want implementation help, browse the experts directory.

Team‑level standardization and audit‑friendly reporting

Publish send windows, sequence governance, and warmup standards. For procurement or privacy reviews, share Instantly’s DPA.

Startup founder’s free trial ROI checklist

Use this to turn a trial into booked meetings.

• Define success: Two to five meetings and a 3 to 5 percent reply rate in 14 days.
• Warm inboxes: Enable warmup on day 1 for all accounts.
• Build a clean segment: Pull 400 verified leads with SuperSearch.
• Keep caps safe: Do not exceed 30 emails per inbox per day.
• Test two variants: Short copy. One ask. No links in the first email.
• Run placement tests: Fix SPF, DKIM, DMARC if placement dips below target. This review covers deliverability choices in detail on YouTube.
• Score replies daily: Use Unibox. Triage with AI where helpful using this overview of 5 AI agents for agencies.
• Plan the upgrade: If you hit targets, consider annual billing to capture savings and keep momentum.

Checklist: optimize Instantly credit usage

Control spend without hurting outcomes.

• Verify by default: SuperSearch charges only when a verified email is found, which protects bounce rates.
• Enrich only what you need: Enrichment costs 0.5 credit per contact, so enrich the cohort you will email this month. Benchmarks and setup choices are discussed in the AI sales engagement guide.
• Budget AI replies: AI replies cost 5 credits, so track usage weekly. For configuration tips, see this beginner’s guide.
• Pick the right pack: Growth, Supersonic, or Hyper credits support different experiment volumes.
• Hold 10 to 20 percent in reserve: Save credits for follow‑ups or reply spikes.
• Review the wallet: Audit credit usage weekly and adjust tests.

Plan smart, prove ROI, then scale

Treat the free trial like a 14‑day proof of value. Warm new inboxes, verify a focused lead set, cap sends to protect reputation, and run two sequence variants. If reply rates and meetings hit your targets, Outreach plus the right SuperSearch and CRM tiers deliver predictable pipeline per dollar without per‑seat penalties.

Start your free trial and see the first meetings in 14 days.

FAQ

How long is the free trial and what happens after?
It runs 14 days. When it expires, dashboard access and active sends pause until you subscribe. You can then bulk unpause accounts.

What are the main plan prices?
Outreach starts at $37 per month. Growth Leads is $47 per month. Growth CRM is $47 per month. Website Visitors starts at $97 per month.

How many contacts are in SuperSearch?
Over 450M B2B contacts with verification and enrichment available inside the app.

What does AI Reply Agent cost?
5 Instantly credits per AI reply.

Is there a yearly discount?
Many plans show about a 20 percent annual discount, reflected in the annual per‑month prices on the pricing page.

What does "unlimited email accounts" mean in practice?
You can connect as many sending mailboxes as you need. For safety, keep sends at or below 30 per inbox per day and scale by adding warmed inboxes. Light Speed adds SISR and private IP pools for higher parallel throughput.

Key terminology

• Deliverability: Likelihood your emails land in the primary inbox.
• Warmup: Low‑volume sends that build sender reputation before production sends.
• ROI: Return on investment. Pipeline and revenue relative to spend.
• CAC: Customer acquisition cost.
• Pipeline per dollar: Pipeline value created for each dollar spent.
• Flat‑fee economics: Pricing that avoids per‑seat costs as you add inboxes.
• Sender reputation: How mailbox providers trust your domains and IP.
• Spin syntax: Small phrase changes that reduce repetition.
• A/B testing: Comparing variants to find better performance.
• Ramp plan: Stepwise increase in sends with guardrails.
• Domain health: Trust and alignment of your sending domains.
• Credits: Units used for SuperSearch, enrichment, AI replies, and visitor resolution.