Getting your brand covered by the media can bring in a level of exposure that far surpasses common marketing strategies like email campaigns, ads, and social media. But how can you get the word out to journalists in a way that inspires action on their part? Read on to find out.
No email campaign would be complete without open and link click tracking, which is what a tracking domain does. But what are the benefits of having a custom one for yourself and how can you create one? Read on to find out.
Open rates and conversions depend heavily on subject lines, and writing up the right one can be quite the responsibility. But don’t worry, here are top-performing subject lines you can use to raise your sales outreach to the next level.
Cold email outreach is a popular marketing strategy that generates leads, builds brands, expands networks, all at a fraction of the cost when compared to other direct marketing methods.
Sales engagement platforms allow businesses to get the most out of their outreach with multi-channel personalized campaigns that drive conversions. Here are some of the best sales engagement platforms and tools to check out.
If you’re looking to boost open and reply rates with personalization, then mail merge software is exactly what you need.
An email bounce can occur for a variety of reasons. Depending on the type, it can negatively affect email deliverability and become a real issue for email marketing campaigns.
Sending email follow-ups is a super technique that is rarely used to its full potential. Learn how you can write a cold email follow-up that keeps the conversation flowing.
When most people think of sales pitches, pushy images of salesmen often come to mind. But there’s so much more to a sales pitch that can make it stand out and present a solution to a real problem.
Having a good reputation is key to avoiding spam folders, but despite that, outreach emails can still get flagged. Learn how you can pass the spam filters.
Sending cold emails can be challenging, but seeing what in-depth research has to say on the power of cold emailing will give you insights on how to craft a successful strategy.
An email alias is an email linked to a primary email account that can send/receive emails on its behalf. Learn about their benefits and if you should use them.
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