HubSpot is a CRM and growth platform used by sales, marketing, and service teams to manage contacts, deals, pipelines, automation, and customer interactions in a single system. It supports rich CRM object tracking, workflow automation, reporting dashboards, and lifecycle management across the customer journey. Organizations use HubSpot to unify data from all GTM channels to drive coordinated follow-up and pipeline acceleration. With the Instantly integration, outbound engagement can meaningfully connect to HubSpot’s CRM processes and automation.

The Instantly + HubSpot integration enables teams to connect their CRM and email outreach so that leads, lists, and events flow more seamlessly between systems. You can connect HubSpot directly in Instantly under Settings → Integrations, and once authorized, Instantly can import HubSpot contacts and lists into Instantly campaigns without manual export or CSV handling. Instantly also supports automations triggered by HubSpot events, meaning actions such as contact creation, property updates, or deal stage changes in HubSpot can initiate Instantly workflows. Additionally, crucial outreach outcomes — like replies, engagement, or status changes — can be synced back to HubSpot in real time using native automation connectors or enhanced with custom webhook and sync solutions. This reduces manual data entry, ensures your CRM stays aligned with outbound activity, and closes the loop between intent signals and sales execution.