BetterContact is a contact enrichment platform designed to maximize the likelihood of finding valid email addresses and phone numbers by querying multiple data providers in sequence. Instead of relying on a single source, BetterContact runs a waterfall enrichment process that identifies, verifies, and cross-checks contact data across 20+ providers, including email and mobile validation steps. This approach improves coverage, data completeness, and deliverability, helping teams reach contacts that are otherwise difficult to identify before outreach is activated

In Instantly’s SuperSearch feature, you can include BetterContact as a provider step in a Custom Flow waterfall enrichment. When SuperSearch processes a lead list or lookup, Instantly passes raw lead attributes through the waterfall sequence, querying BetterContact’s aggregated sources for emails, phone numbers, and verification results. Enriched contacts (with verified data) are then returned to Instantly, where you can add them directly to lead lists or campaigns without leaving the platform. You can reorder providers in the waterfall to balance match rate versus credit use across sources.