RB2B provides person-level website visitor identification and intent signals for B2B companies. After installing a lightweight tracking pixel, RB2B identifies individual visitors — including name, role, company, email, LinkedIn profile, and the pages they viewed — so teams can act on real buyer interest rather than anonymous traffic

The RB2B and Instantly integration connects visitor intent signals with outbound execution. When RB2B identifies a visitor and detects an email address, it sends the contact record into Instantly via a webhook for outreach; if no email is present, RB2B sends the lead to Instantly for enrichment. This lets teams route high-intent website interactions directly into Instantly campaigns or lists, activating outreach while interest is still fresh. This integration is designed for sales and GTM teams that want to convert intent signals from their website into outbound email action, linking identification data with real campaign execution rather than manual export/import workflows.