Tymely

Tymely is an AI-powered customer support platform serving enterprise retailers with high volumes of customer service interactions.

To expand its enterprise pipeline, Tymely partnered with demand generation agency frontBrick to target C-level decision-makers at retail companies that matched its tightly defined customer support criteria.

This ABM case study shows how Tymely and frontBrick used precise account targeting and cold email to build $1.2M in pipeline from a limited pool of enterprise prospects.

Tymely needed to generate qualified enterprise pipeline while competing against established vendors in the retail technology market.

With an estimated total addressable market of just 2,000 to 4,000 accounts, broad-volume outreach wasn’t the answer. The campaign needed to reach the right decision-makers, establish credibility with enterprise buyers, and create opportunities from a relatively small target market.

Tymely and frontBrick prioritized precision over volume, combining tightly defined account targeting with cold email and retargeting.

• Outreach reached 6,000 targeted prospects across 2,000 enterprise accounts.
• Cold email generated 105 replies and contributed to 21 qualified opportunities.
• The campaign built $1.2M in pipeline, including meetings with major retailers.

frontBrick built an account-based outbound program around Tymely’s narrow enterprise ICP, using cold email as the primary acquisition channel alongside additional touchpoints.

The team identified 6,000 prospects across 2,000 target accounts and focused outreach on the decision-makers most relevant to Tymely’s customer support platform.

Across the campaign, 27,000 emails generated a 64% open rate, 5.8% click-through rate, and 105 replies. Cold email was supported by Google Ads retargeting, custom audiences based on interaction data, and progressive messaging designed to keep target accounts engaged.

frontBrick used Instantly to execute cold email sequences across Tymely’s target accounts while tracking engagement throughout the six-month campaign.

Cold email was supported by Google Ads retargeting, custom audiences based on interaction data, and progressive messaging designed to keep target accounts engaged.

The account-based approach generated meetings with enterprise retailers including Walmart, Michael Kors, and Journeys, ultimately producing 21 qualified enterprise opportunities and $1.2M in pipeline.