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AutoUp
B2B growth accelerator managing outbound email infrastructure, deliverability, lead data, copywriting, and campaign execution for clients worldwide.
Categories
Agencies
Industry
B2B Lead Generation
Products & Solutions
5M+
Emails sent per month
10,000+
Positive replies generated per month
Global
B2B client base
About
AutoUp
AutoUp is a Certified Instantly Partner and B2B growth accelerator serving companies across multiple industries and markets.
Clients use AutoUp to manage their outbound email function, including email infrastructure, deliverability, verified email data, copywriting, and campaign management.
Today, the agency sends more than five million emails per month and generates over 10,000 positive replies each month for its clients.
The Challenge
Before using Instantly, AutoUp relied on a combination of legacy tools to manage outbound campaigns.
Different platforms had to be connected to support the sending process, while deliverability required significant manual monitoring. As client demand grew, this approach made it increasingly difficult to manage high-volume outreach efficiently.
Around the time Instantly launched, one AutoUp client needed to send hundreds of thousands of emails, including outreach to enterprise companies. AutoUp needed infrastructure capable of supporting that level of outbound volume.
Key Takeaways
AutoUp used Instantly to scale an outbound operation that previously relied on multiple legacy tools.
- The agency now sends more than 5 million emails per month.
- Its campaigns generate more than 10,000 positive replies for clients each month.
- Instantly supports sending, warmup, inbox placement, email validation, and AutoUp’s API-driven workflows.
The Solution
AutoUp adopted Instantly as the core infrastructure behind its outbound email campaigns.
Unlimited mailboxes allowed the agency to increase sending volume for clients with large outbound requirements. AutoUp also used Instantly’s warmup pool, inbox placement testing, and email validation to support deliverability as campaigns scaled.
The API gave AutoUp another layer of flexibility, allowing the team to build additional workflows on top of Instantly.
One of AutoUp’s early campaigns involved a client looking to send hundreds of thousands of emails, including outreach to enterprise companies. On the first day of sending, the campaign booked a call with the Wellness Director at Constellation Brands.
Implementation
Instantly became part of the infrastructure AutoUp uses to manage outbound campaigns across its client base.
The agency uses Instantly’s sending capabilities to operate campaigns at scale, while warmup, inbox placement tests, and email validation support its focus on deliverability.
AutoUp also uses Instantly’s API to build additional workflows around its outbound operation.
Today, the agency sends more than five million emails per month and generates more than 10,000 positive replies per month for its clients.
“There is endless posturing today about how ‘cold email is dead.’ I couldn’t disagree more. People still live in their inboxes, and great offers still convert. We generate more than 10,000 interested leads for our clients each month through cold email, and Instantly.ai is foundational to that effort.”
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Products and Capabilities Used
Cold Email Outreach
Run high-volume outbound campaigns across AutoUp’s client base.
Email Warmup
Support email infrastructure and deliverability across outbound campaigns.
Inbox Placement
Test inbox placement and monitor deliverability.
Email Verification
Validate prospect emails before outreach.
API
Build custom workflows and systems on top of Instantly.
Results Summary
AutoUp now uses Instantly as infrastructure for high-volume outbound campaigns across its client base, sending more than five million emails and generating more than 10,000 positive replies each month.
Instantly supports the agency’s operation across sending, warmup, inbox placement, email validation and API-driven workflows, helping AutoUp manage outbound at scale across a global B2B client base.
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