Batch

Batch is a US group travel marketplace that connects people planning group trips and celebrations with experiences, restaurants, bars, hotels, and other group-friendly accommodations.

To grow the supply side of its marketplace, Batch worked with outbound agency Grow Surely to build a targeted B2B cold email strategy across three supplier verticals.

This B2B cold email case study shows how Batch used segmented outreach to find new suppliers and determine which audiences and messages performed best.

Batch needed to reach potential partners across experiences, restaurants and bars, and accommodations.

Each audience had different needs and reasons to join the marketplace. Treating them as a single group would make it difficult to identify which campaigns were actually generating replies and meetings.

Grow Surely needed a way to segment cold email outreach, measure each audience independently and maintain deliverability as campaigns scaled.

Grow Surely used segmentation and campaign performance data to identify what worked and scale the strongest opportunities.

• Hyper-segmented campaigns separated performance across three supplier verticals.
• Campaign analytics helped identify the strongest audiences and messaging.
• Email warmup and inbox placement monitoring supported deliverability as outreach scaled.

Grow Surely used Instantly to build targeted cold email campaigns segmented by supplier type, market, and target profile.

Instead of managing Batch’s outreach as one broad campaign, each segment could be measured independently. Instantly’s campaign analytics showed the team how each audience and message was performing, making it easier to put more volume behind successful campaigns.

Email warmup and inbox placement monitoring supported deliverability as sending volume increased.

Grow Surely separated outreach across experiences, restaurants and bars, and accommodations, then further segmented campaigns by market and target profile.

As performance data came in, successful audiences and messaging could be identified and scaled without relying on results from the broader campaign.

Within three months, the campaigns generated 134 meetings, maintained a 9% reply rate across three verticals, and contributed to more than $200,000 in closed deals for Batch.

This B2B cold email case study shows how a segmented approach helped Batch turn outbound into a measurable acquisition channel.

By tracking each campaign separately, Grow Surely could concentrate activity on the audiences producing the best results while keeping deliverability stable.

In three months, the campaigns generated 134 meetings, achieved a 9% reply rate, and contributed to $200K+ in closed deals.