Light House Capital Group

Light House Capital Group is a buy-side M&A brokerage helping clients acquire blue-collar, brick-and-mortar businesses across the US.

To expand its approach to off-market deal sourcing, the company worked with Accelerate B2B to build a new outbound channel for identifying and reaching potential acquisition targets.

This B2B lead generation case study shows how Light House Capital Group used targeted cold email outreach to put two businesses under contract, representing $500K in fees, within the first 30 days.

Light House Capital Group had already successfully helped clients acquire blue-collar businesses but wanted to introduce a new channel for finding off-market opportunities.

The challenge was building a scalable system capable of identifying relevant businesses across the US and reaching their owners directly. This required the right email infrastructure, qualified prospect data, and messaging to turn cold outreach into potential acquisition opportunities.

Accelerate B2B built the outbound system from scratch, combining email infrastructure, large-scale prospecting, and conversion-focused messaging.

• Qualified business lists were built primarily using Google Maps and LinkedIn data.
• Dedicated domains, inboxes, warmup, and DNS configuration supported cold email outreach at scale.
• Within 30 days, two businesses were placed under contract, representing $500K in fees.

Accelerate B2B built a cold email system to help Light House Capital Group identify and reach potential off-market acquisition targets.

The team created the required domains and inboxes, configured DNS, and set up email warmup before launching outreach.

Qualified prospect lists were built primarily using Google Maps and LinkedIn data. Accelerate B2B also developed an AI-powered system to scrape businesses across the US one postcode at a time, compiling approximately 200,000 individual scrapes per industry vertical to maximize business coverage.

Campaign messaging focused on clearly communicating the prospect’s pain point, Light House Capital Group’s solution and credentials, and an offer designed to reduce friction and make it easy for interested business owners to respond.

With the infrastructure and prospecting system in place, Accelerate B2B used Instantly to run targeted cold email sequences across Light House Capital Group’s chosen industry verticals.

The combination of large-scale business data and targeted messaging allowed the team to systematically reach potential acquisition targets across the US.

The initial campaign ran as a 30-day test. Within that period, Light House Capital Group put two businesses under contract, representing $500K in fees.

Following the successful test, Accelerate B2B helped build the same system internally. Over the next 60 days, the in-house team was trained and provided with standard operating procedures so Light House Capital Group could continue running the process independently.

Light House Capital Group’s B2B lead generation strategy turned cold email into a new channel for sourcing off-market acquisition opportunities.

Within the first 30 days, the campaign helped put two businesses under contract, representing $500K in fees. After the initial test proved successful, Accelerate B2B helped bring the system in-house so Light House Capital Group could continue operating it independently.