U.S. Real Estate Client [Anonymized]

The client is a real estate agent operating in Washington, D.C. that needed a way to reach owners of specific property types, particularly properties that weren’t listed on major real estate aggregators.

Mad Lead Printer, founded by Kirill Timofeev, worked with the client to turn cold email into a repeatable channel for identifying potential opportunities and starting conversations with property owners.

The client had already tried cold outreach, but the campaigns weren’t producing predictable results. Poor account setup, improper warmup, inconsistent outreach and damaged deliverability were limiting performance.

The challenge was compounded by a very limited target market. The client was looking for highly specific property types in Washington, D.C., including properties that weren’t available through major real estate aggregators. With a constrained audience, poor deliverability risked wasting some of the client’s best-fit prospects.

Mad Lead Printer built a repeatable cold email outreach system around a specific real estate acquisition strategy.

• The campaigns generated 474 opportunities.
• Cold email contributed to six-figure contracts for the client.
• Testing subject lines and calls-to-action helped Mad Lead Printer refine campaign performance over time.

Mad Lead Printer used Instantly to build and manage the cold email infrastructure behind the client’s real estate outreach.

The rebuilt system included clean sending accounts and domains, proper domain warmup, validated and cleaned lead lists, rewritten outreach, and parallel testing across subject lines, messaging angles and calls-to-action.

Instantly provided the infrastructure for running the campaigns, tracking replies and monitoring performance while Mad Lead Printer continued testing what generated positive responses.

Mad Lead Printer launched targeted campaigns designed to reach property owners within the client’s target market.

Instantly was used to manage sending accounts and cold email sequences, while reply tracking allowed the team to monitor the opportunities generated through outreach.

Campaign performance informed ongoing testing of subject lines and calls-to-action, allowing the team to refine the outbound approach over several months.

The campaigns ultimately generated 474 opportunities and helped the client close six-figure contracts.

Mad Lead Printer helped its real estate client turn cold email into a repeatable opportunity-generation channel.

The campaigns generated 474 opportunities and contributed to six-figure contracts, without relying on paid ads, cold calls, or referrals.

For Mad Lead Printer itself, cold email also became its dominant acquisition channel, accounting for approximately 90% of agency revenue in 2025.