Integration Partner Program
Grow your product by integrating with
Grow your product by integrating with Instantly
Launch in the Instantly Marketplace, co-market with our team, and reach thousands of outbound-driven customers
By submitting your email address and joining the Integration Partner Program you agree to abide by Instantly's Integration Partners Program Terms and Conditions
Used by the world's leading companies
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How it Works
Instead of burning time and $$$ building a full lead-gen offering (hiring SDRs, tech stacks, compliance, campaign delivery), agencies just plug into ours. It’s a profitable add-on with zero overhead.
Create Your Partner Referral Link
Generate your partner referral link to track signups associated with your integration and co-marketing efforts.
Promote Your Integration
Feature your integration across your website, documentation, onboarding flows, demos, webinars, and lead magnets — and co-promote it with Instantly.
Get Discovered By Instantly Users
Launch in the Instantly Integration Marketplace and gain visibility with a fast-growing audience actively running outbound and GTM workflows.
Customer testimonials
Real Results. Real Customers.
4X
Increase in reply rates
2X
Faster-to-start campaign
30%
Higher inbox placement
“We've tested a lot of sequencers & ultimately Instantly has been the most helpful in generating revenue for our clients.
It has all the functionality any advanced cold email initiative needs, while still being super user friendly & intuitive.
With co-pilot enabling detailed analysis as well, At this point I truly believe it's the best all around sequencer for cold email which is why it's the platform we use for our clients. “
4X
Increase in reply rates
2X
Faster-to-start campaign
30%
Higher inbox placement
“Instantly became the backbone of our outreach — over 100,000 emails sent across 20+ domains with 20%+ reply rates and a steady stream of qualified leads. It’s not just a sending tool, it’s our growth engine.”
4X
Increase in reply rates
2X
Faster-to-start campaign
30%
Higher inbox placement
"Instantly nails what most email tools get wrong - it's actually intuitive to set up and use. The integrations work seamlessly, and the UX doesn't make you want to pull your hair out."
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Are there commissions in this program?
The primary purpose of the Integration Partner Program is to work together, track referrals, and attribute impact. Where applicable, this also includes paying commissions on referred Instantly accounts.
We strongly recommend signing up and using your referral code where relevant—such as:
- Lead magnets
- Promotions on your website where Instantly is mentioned
- Your integrations or partners section
Partners with referral tracking enabled are prioritized for:
- Marketplace visibility
- Increased co-marketing opportunities
- Partner campaigns and spotlights to our audience and user base
Commission options
0% commission — for partners who want attribution and tracking only and prefer to remain impartial
Up to 20% lifetime commission — for qualified partners who actively refer customers
Note: All partners start at 0% commission by default. Commission tiers are assigned manually after onboarding based on partner fit, engagement, referral volume, and interest in earning commissions. If this path is of interest, you can request a commission tier by sending us a note directly within PartnerStack after completing your registration.
Do I need to build an integration with Instantly to apply for this program?
No. An integration is not required to apply.
That said, software companies that build and launch an integration with Instantly are eligible for additional benefits such as co marketing posts, webinars and potential commissions, including priority co-marketing opportunities designed to help you acquire more customers.
If you primarily plan to send occasional referrals and do not intend to build an integration, you may be a better fit for:
- Our Refer-a-Friend program, or
- Our Affiliate Program for more content-driven partners
We use affiliate links across all partner programs to track referrals and support co-marketing where applicable and there are still co marketing opportunities available in the other programs.
Who is this program best suited for?
Software companies, platforms, and tools whose users actively run outbound, sales engagement, or GTM workflows—and who want to offer deeper value through an Instantly integration while maximizing product visibility and co-marketing opportunities
How are referrals and signups tracked?
All partners receive unique link tracked through PartnerStack, ensuring accurate attribution across self-serve and sales-assisted conversions.
Is there a minimum volume required to stay in the program?
No minimums to join. Continued co-marketing and marketplace visibility are prioritized for partners who demonstrate consistent activity or customer demand. If we believe another partner program would better support your goals, our team may reach out to recommend a different placement. Regardless of program, you’ll retain the ability to track conversions and work with us.
How does this differ from the Refer-A-Friend program?
Refer-a-Friend is designed for one-off referrals. The Integration Partner Program is for deeper product alignment, marketplace visibility, and ongoing co-marketing.
What happens if I’m already part of another Instantly partner program but also have (or plan to build) and integration?
That’s great — you can remain in your current partner program, whether that’s the Affiliate Program, Refer-a-Friend Program, or Integration Partner Program.
If you have an existing integration with Instantly, or plan to build one, you may also be eligible for additional visibility and co-marketing opportunities through the Instantly Integration Marketplace.
- If you plan to build an integration, please fill out this form
- If you already have an integration that isn’t yet listed in the Instantly Integration Marketplace, please fill out this form.
Our team will review your submission and ensure you’re placed in the appropriate program with the right level of visibility.
What happens if I want to build an integration with Instantly - or have already built one?
If you’re already registered as an Affiliate or Refer-a-Friend partner and either:
- plan to build an integration, please fill out this form, or
- have an existing integration that isn’t yet listed in the Instantly Integration Marketplace, please fill out this form
Once submitted, our team will review your integration and ensure you’re placed in the appropriate partner program and Marketplace listing.
Who should I contact if I have questions or need support?
It’s a straight 50/50 split. Example: client pays $4K → you keep $2K
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Cold emails for more replies & more revenue
Instantly helps you scale your outreach campaigns through unlimited email sending accounts, unlimited warmup, and smart AI.
Stop letting poor deliverability kill your pipeline. Join 50,000+ sales teams who've made the switch to Instantly for better inbox placement, higher response rates, and more closed deals.
No credit card required.
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