Trigify Lesson 2

Hello, everyone. In this episode, we're gonna be going over exactly how you can leverage a strategy that I've been developing over the past six months called social warming. Now this has taken my campaigns from twenty percent positive reply rate all the way up to around a thirty to thirty two percent reply rate is what we've seen with the improvement. And this strategy is called social warming.

And what I love about it is this is combining both a social selling strategy combined with an email strategy, which I think is pretty unique because a lot of people think of it as an either or, kind of compass. So let's go over high level what it is before how we then can go and set it up using Triggerfy and Instantly Together. First of all, the concept of, social warming is we're going to be monitoring, you know, five to ten different thought leaders. Thought leaders is just another word for an influencer, a creator, essentially someone who gets a good level of engagement and talks about the topics that your product or service offering solves.

So we're gonna use Triggerfy to then track the thought leaders. And what it's going to do is it's going to pull through two things. We want to use the profile engagement feature which is going to pull through any of the engagement that the individual gets. And we also want to use the social listening feature which is going to alert us anytime that thought leader actually posts.

Because what we're wanting to do is as soon as they post, we want to send a Slack notification, to the team or whomever is the, reaching out to the people. So whoever the email inboxes are set up under, I. E. The name, we want that person to be then commenting on the LinkedIn post.

Now the reason that we want to do this is because while we're doing this particular strategy here, is a is a simple kind of like commenting strategy about being the first to comment, we then also want to set up this, table for engagement. So here we're gonna be using the profile engagement and we're gonna start to reach out to these people through cold email, through instantly. The reason that we want to do this is anytime you comment on someone's post, everyone else gets notified. So what that basically means is anyone who has liked or commented on that particular post will then have a notification in their top right when you then comment on that particular profile.

So even if you're late to the party, people will start to become relatively familiar with your name. Now if you're the first person to comment, the beautiful thing about that is then you have all of those eyeballs on your particular post as they read it. So if someone's getting on average fifty to a hundred likes or comments, you know, that post is probably getting anywhere between, know, five thousand to ten thousand impressions. So firstly, one, they're going to then, obviously, you're gonna get that level of impressions from your comment, which is pretty cool.

And that's also why it's a good strategy if you don't have a decent, social media presence yet. But two, everyone then who then comments or engages after will just become familiar with your name, familiar with the level of value that you're putting out there. So let's go over this particular section first because this is key and the reason why it's key is because once people become familiar with your name and perhaps you comment for a week or two on that particular person's post, when you then start reaching out using instantly to this level of engagement to these people engaging with that thought leader, the the conversion rate is far higher because they become familiar with your name.

You know, I often reference this to the old magician trick, which is if you get asked to think of a number between one to ten and they're able to guess the number, that's usually because what they've done is throughout the day is they've been subliminally implanting, like messages like nine chips or nine, I don't know, drinks or whatever it is. Right? And they're trying to implant that, like, recognition into your into your mind. There's a great film called Now You See Me, which kind of alludes to this.

So just going back to it, it's like, well, if we can make our name incredibly familiar and recognizable, then obviously, it helps when reaching out to these individuals and that's a theory and that's why, it's not just a theory, it's been a proven theory not only with our campaigns but many other campaigns as a result. So how do we do this? Well, we come to the social listening, step here. And what we're gonna do is we're gonna hit monitor profile activity, and I'm just gonna type in my name.

So we'll just do me as an example here. So I'm gonna come to here and I'm gonna select my profile and then we'll just validate it. Number of posts, this is just the number of posts that will get returned when you initially do this, and then you can control the frequency.

So hourly, daily, weekly, monthly, so on. And then we'll hit complete.

So what this is now gonna do is it's now gonna set up the search and it's now gonna start monitoring for myself and any time that I post.

So then what we want to do is we want to come through to the workflow section of Triggerfy. We'll create a new one and we're then going to trigger it off the back of my post. So just click this one as an example.

And then what we're going to do is anytime I post, I'm just going to send a very simple, you can either do it to a channel or to yourself, Slack notification saying hey this person has posted. Now we could actually take this even further. We can maybe add an agent which could help write the comment for us as well, and then you can go and action that manually yourself. Or you could just send the notification through to a channel and say, hey. This person's posted. Get on there and go and comment.

At the same time, what you're doing is you're coming to the profile engagement section, and we're adding the individual. So we would add, my profile here, into here. So, obviously, you already got me.

And so this is then collecting the engagement. Now I wouldn't start reaching out to everyone straight away. I would wait one to two weeks before I then start pushing these leads through to instantly and running the campaign off the back of that. The reason why is you want to allow that time for, you know, people to see you become familiar. And most people's engagement is repeat engagement, so they will become familiar with you. And that then leads to a campaign that just converts at a way higher rate as a result.

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