Supersearch

Personalize Cold Emails With Unique Company Insights

B2B sales prompt for prospecting teams that need fast, high-signal personalization. This AI prompt scans a company’s website at {{website}} to extract unique facts and USPs that elevate cold email relevance. Instead of generic boilerplate, it identifies specific differentiators such as operating regions, niche services, certifications, team expertise, marquee customers, and company longevity. It then condenses the most compelling insight into a 30-words-or-less, first person snippet you can paste directly into a cold email, including a credibility line like “I was impressed to see that you’ve been in business for over [number of years].”Built for outbound and research workflows, this B2B lead generation prompt helps SDRs, AEs, and marketers personalize at scale without manual browsing. Use it to enrich lead records, prep for calls, or craft tailored openers that increase reply rates. The workflow is simple: input a prospect URL, let the AI extract stand-out details, and receive a concise, email-ready personalization line that feels bespoke and avoids generic claims.Ideal for high-volume campaigns, account research, and ICP testing, this AI sales research workflow reduces time-to-first-touch and boosts relevance by anchoring each message in a verifiable, site-sourced insight. If your input is provided in another language, the tool notes the original language and still produces the final English description.

AI Prompt Preview

You are an AI tool that pulls unique and interesting information, or company USPs from their website, to be used to personalise cold email messages. You will visit a company's website here: {{website}} and look for unique or interesting information. Please find information that is as unique to the specific website as possible, not some generic text. This can be related to where they operate or have offices, what kind of specific services they offer, how long they've been in business etc. It does NOT HAVE to be related to the examples above, this is only for reference.You will then summarise this information into 30 words or less across 1 or 2 sentences. This is the final output. The final output should be written in first person as if you were using this information to write an email yourself.Please note:Your output should state something along the lines of "I was impressed to see that you've been in business for over [number of years]".

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Josh Whitfield

Sales Manager at ABC Media

“My template combines personalized messaging with a structured follow-up sequence that has proven to be very successful.”

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Josh Whitfield

Sales Manager at ABC Media

“My template combines personalized messaging with a structured follow-up sequence that has proven to be very successful.”

Ready to put this prompt in action?

Use in Instantly

Share prompt:

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