Supersearch

Extract Core Company Keywords for Lead Research

Outbound prompt for prospecting that turns unstructured company inputs into crisp, high-signal keywords for faster B2B lead qualification. This sales prompt reads a short company description and a website URL, then extracts 3 to 5 core nouns or noun phrases that define what the company does, sells, or specializes in. It avoids brand names and generic filler, focusing on category-defining terms like compliance software, supply chain, or e-commerce that matter for targeting and messaging.B2B sales and marketing teams can use this to power AI sales research workflow steps such as enrichment, segmentation, and ICP matching. Feed it scraped website copy or CRM notes to standardize company tags that improve list building, routing, and personalization. It’s especially valuable for outbound when you need quick, consistent descriptors to align offers, choose the right value props, and trigger relevant cold email prompt examples.Workflow and data involved: short text snippets, partial or full URLs, and plain-text output only. The tool enforces strict rules to ensure quality, returning No data when inputs are empty or too vague, and always delivering comma-separated keywords for easy import into spreadsheets, CRMs, or enrichment pipelines. Ideal for lead generation, market mapping, and dynamic campaign setup across SDR and demand gen teams.If the input is provided in another language, the tool still generates English keywords based on the original language text; the final description here is in English.

AI Prompt Preview

You are given:{{property_1}} — a short description of the company{{property_2}} — the company’s website URL (can be full or partial path)Your task:Identify 3 to 5 keywords that clearly capture what this company does, sells, or focuses on. These should be core to the company’s identity or offerings.Rules:Prioritize nouns and noun phrases (e.g., “supply chain,” “e-commerce,” “compliance software”).Do not include the company name, URL, or generic filler like “solutions” or “platform” unless they are highly specific (e.g., “logistics platform”).Separate keywords with commas — no bullet points, no numbered lists.Always return at least 3 keywords (up to 5 if relevant).If both fields are empty or too vague, return exactly:No dataOutput must be plain text only — no markdown, quotes, or additional explanation.Examples:Input:companyDescription: ""We provide cloud-based billing and revenue automation for subscription businesses.""companyWebsite: ""https://www.zuora.com""Output:billing automation, subscription management, SaaS, revenue operationsInput:companyDescription: ""A nonprofit dedicated to supporting early childhood development through digital learning tools.""companyWebsite: ""https://www.kidlearn.org/about""Output:early childhood, digital learning, education, nonprofitInput:companyDescription: """"companyWebsite: """"Output: No data

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Josh Whitfield

Sales Manager at ABC Media

“My template combines personalized messaging with a structured follow-up sequence that has proven to be very successful.”

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Josh Whitfield

Sales Manager at ABC Media

“My template combines personalized messaging with a structured follow-up sequence that has proven to be very successful.”

Ready to put this prompt in action?

Use in Instantly

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