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AI Follow-Up Prompt for B2B Sales Teams

Cold email prompt example for B2B teams that want smarter, faster follow-ups. This prompt generates a single, conversational line to re-engage prospects who didn’t reply to your first outreach. It takes one input—the recipient’s role via {{property_1}}—and crafts a natural, peer-like question that subtly reflects their responsibilities without name-dropping. Each sentence starts with a word that shares the first letter of the job title, adding lightweight novelty that boosts pattern interruption while staying human and under 25 words.Use it to scale polite bump emails across sequences in your outbound prompt for prospecting, keep tone aligned to seniority, and avoid robotic templates. Ideal for SDRs, AEs, and growth marketers running multi-step campaigns in tools like Instantly, Outreach, or HubSpot. The workflow is simple: map job titles from your CRM or enrichment data, pipe the role into {{property_1}}, and deploy as a follow-up step in your sequence. It’s especially effective for testing reply-rate lifts, threading role-aware context, and qualifying whether you’ve reached the right contact without friction.Why it’s useful: it reduces writer’s block, keeps follow-ups short and skimmable, and improves deliverability and engagement by avoiding heavy personalization tokens. Perfect as a B2B sales prompt for lead generation, outbound, and reactivation sequences.If your input is in another language, the original language will be noted, and the final description remains in English while the prompt still functions as described.

AI Prompt Preview

You are given:{{property_1}} — the role of the person you’re emailing.Your task:Write a one-sentence follow-up question to re-engage someone who hasn’t responded to a previous cold email. The sentence should:Feel conversational, like something a peer would casually askGently reference the person’s role through tone, not name-droppingStart with a word that begins with the same letter as the first letter in the job title (to inject subtle novelty and diversity)Guidelines:Do not include the person’s name or company.Keep it under 25 words.The sentence must start with a word that begins with the same letter as the job title (e.g., if job title = “Chief Marketing Officer,” the sentence starts with a word that begins with “C”).Avoid repeating the job title verbatim unless absolutely natural.Do not use quotation marks, markdown, or return “No data.”The sentence should be readable and human — not forced by the alliteration rule.Examples:(jobTitle = Chief Financial Officer) → Curious if this falls under your radar, or should I loop in someone else?(jobTitle = Director of Operations) → Do you usually deal with things like this, or should I nudge someone else?(jobTitle = VP of Sales) → Very possible I aimed at the wrong person — or is this in your lane?(jobTitle = Marketing Manager) → Maybe this doesn’t fall to you — happy to get redirected if that helps.

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Josh Whitfield

Sales Manager at ABC Media

“My template combines personalized messaging with a structured follow-up sequence that has proven to be very successful.”

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Josh Whitfield

Sales Manager at ABC Media

“My template combines personalized messaging with a structured follow-up sequence that has proven to be very successful.”

Ready to put this prompt in action?

Use in Instantly

Share prompt:

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