Finding leads - Lesson 2

In this video, we're going to start looking at some of the filters that we have inside SuperSearch for Instantly. These are filters that can help you drill down to the exact leads that you're looking for. You can look for specific signals for specific intense signals. You can look for specific triggers, and there's a whole lot more that we can explore. So let's have a look at the actual filters that we have.

Here we are inside SuperSearch, and here you can look at all the different filters that we have. At first, it may be a little bit overwhelming, but they're really straightforward, and they can really help you, as I said earlier, find the exact leads that you're looking for. I'm gonna go from the top to the bottom. We're gonna walk through all the leads and then we're going to build our first lead list that we're later going to enrich in different videos.

The very first option that you have here is the skip already owned. So that means that it will not surface leave that you already have in your workspace. That's really helpful because maybe you're reaching out to a specific market, you want to make sure you're not enriching the same lead more than once, spending credits on them, not reaching out to the same lead more than once, maybe in different campaigns. So that option is really helpful.

I usually recommend having that toggled on.

Then under that, we can see the job titles filter. So you have a few options there, is any of, is not any of, and then the management levels and departments. Now I could, for example, look for managers, and then I want to look for managers, but that is not a project manager or, you know, projects, project manager, etcetera. That's how you filter that.

There's a lot of, you know, different examples I can give there, but the easiest is if you're saying, okay, I'm looking for managers, but they cannot be project manager. I'm looking for managers, but they cannot be assistant managers, etc. That's how you do it there. Then you can either have contains or execs.

So you could say they can be managers, but their manager job title cannot contain project manager, cannot contain project. But if I toggle this to exact, then you'll see some project manager start to appear here. So that means that if someone's job title is project exactly, which doesn't happen that often, then they'll be filtered out. So that's how that works.

And you can really start filtering out the leads that you sometimes see coming through, where again, you're looking for managers, but not exactly project managers, or you're looking for project managers, but not creative project managers or technical project managers, that's how you can start filtering that out. Let's remove those and then we can start looking at the management levels. Pretty straightforward. You have from entry level, partner, internship, etc.

And that's how you can filter even further down if you start looking for founders, you want to make sure their management level is owner, for example, or if you're looking for marketing related titles and you wanna make sure that they're VP and up or at least C level, that's how you do it here. And then you can also look for department. You could, for example, say, I want to look for mid senior level marketing people, then that's how you do it. And these are all people that are in the marketing department, mid senior level. Location, you can search for specific location that can be, for example, United States, but it can also be, for example, London. So you can have different locations and it auto fills and gives you the suggestions.

Then industry keywords, those are two separate things. So if industries, you could say is any of and they have a lot of options here. Now mind you, there's a little toggle here to the side, and you can filter them even further. So you can look at fishery companies, you can look within business services, where it's a pretty broad category, you can dive deeper, you can start looking at design firms, for example.

And you can then also start filtering out, you know, design companies that maybe don't do events, that type of thing. You can really build your own really specific list there. And you can then go even further with the keywords where it says, okay, it should include this keyword, exclude that keyword. For example, if I'm looking at design companies, and I want them to be an agency as suggested here, or I want them to be video companies or creative companies that do video, I can include that there.

Or I can exclude videos that I could say, I want them to be a design company, a creative company that does videos, but I don't want them to be full service, for example. So I don't want them to be just marketing companies, I want them to just focus on this one thing, I know I'm working with just a specialist. For example, that's how you can use the keywords, and that's how you can use the different industries. So within those industries, you can get even more specific, you can find SaaS companies that serve enterprise customers, your own creativity is a little bit the only limitation there, because we have all these filters available here.

Below that, the employee ranges. I'm not going to go too deep into that, you can choose different employee ranges.

Same for revenue, so you can start looking at companies that have between two fifty and one thousand employees that are doing between ten to fifty million. Then below that, you have lookalike domain. Now, I have a separate video for that you can follow in a separate class. But it's basically a way to clone your best customers or your case studies where you say, I worked really great with company xyz dot com and I would like to find companies that are similar to them because I know we can do a great job for them.

You drop that domain in there and it will find companies similar to xyz dot com and you can start prospecting to those. Under domains, you can upload a list of domains. So imagine you went to an event and they gave you a list of all the companies that were sponsors, you can drop that in here, you can then filter down and find the CEOs of those companies, for example, that's what the domains filter allows you to do. Then below that there are job listings.

For example, you can look for companies that are hiring for an engineer. Now these are great options, obviously, if you're on staffing, but they're also great options if you want to look for companies that are growing that are maybe looking to invest in marketing, or in their technology department, what have you, you can use that for that as well. You can just layer that on top as an additional filter, as an additional signal where you can say, okay, I want companies that recently got funded, and they're hiring for marketing roles, then maybe my marketing services can be a great pitch right now.

Below that we have technologies, it's a really big list. But as you start typing, you can see the suggestions it comes up with. So for example, if I'm looking for companies that are using HubSpot, then I can select HubSpot or different HubSpot options, different HubSpot futures. It gets really granular.

And it's a great way again to look for companies that are maybe running ads or that are having a high technology spend. So you know, this company have budget, or they're working with a competitor of yours, or we have a tool that you integrate with. That's what the technology filter is for.

And the news filter, one of my favorite filters, which is let's call it a tool that just continually scrapes the entire Internet and finds different news articles or blog articles, etc. And then sees and categorizes them depending on what the topic is about. It will look for companies that recently closed an office that maybe have specific issues that just promoted their CMO to CEO that are expanding, that just received, you know, funding, that just acquired another business or have been acquired, that are growing, that are shrinking, launched a new product, a new campaign, etc. That's what the news filter allows you to do. And it's a great way to look for the right moment to reach out of a company, maybe start expanding or open a new office. It's a great moment to maybe pitch your local hiring services, your local SEO services, you name it. That's what that news filter is for.

Below that we have funding types, you can look for companies that just raised the series A, pre series A, goes all the way up to series J. That's what funding type is for. Then we have name and company name. The name filter allows you to look for names, allows you look for anyone named John, for example, whereas the company name allows you to filter in or filter out companies.

You could say, okay, these are my current clients, I don't want them to work there, or I'm looking for founders, but they cannot be founders of a stealth startup, because some people they call their own company stealth startup, or I'm looking for, you know, founders, but their company cannot be named self employed, for example, that type of thing. So that's how you can filter by name, but also by company name or exclude company names. And then here lastly, you have a toggle says one lead per company. Within companies, you're going to have different marketing managers, different project managers, etc.

If you want to make sure you're only reaching out to one person at a specific company, that's what you toggle on, and that's exactly what it will do. Now let's build our first list so that we can have a list that we can work with for this quick tutorial. I have this toggle on right here, so mid level, mid to senior level marketing professionals, and then I want them to be in the United States of companies between one hundred and one thousand employees.

And they recently launched a new product. So that's what I'm going to be looking for. That's the list that we're going to work with in this quick tutorial. And in the next video, I'll show you exactly how you can enrich these people and get their emails.

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