Instantly | Automate Replies With Reply Agent

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Automate Replies With Reply Agent

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Let AI Handle Your Replies

Your campaign is running, people are replying, and now you've got a problem. How do you manage dozens or hundreds of conversations without losing your mind? Some replies are interested, some are asking questions, and some are telling you to never contact them again. If you're not organized, you'll drop conversations and miss opportunities.

Instantly solves this with the Reply Agent. And the key difference is that it doesn't just tag your replies. It actually responds to them for you.

When someone replies to your campaign, it shows up in Unibox, which is where you see all your inboxes together and all incoming replies. The Reply Agent scans every reply, understands the sentiment, tags it as interested, neutral, or not interested, and drafts a response.

You've got two options for how this works. Option one is full autopilot. The Reply Agent automatically replies to every email that comes in. Someone says they're interested, it sends a follow-up. Someone asks a question, it answers it. Someone says they're not interested, it stops the sequence and moves on. You don't touch anything.

Option two is human-in-the-loop. The Reply Agent drafts replies for you, but it waits for you to review and approve them before sending. This is great for high-value conversations or when you want to make sure the messaging is exactly right. You can tweak the draft or just hit send as-is.

If someone is interested and ready to move forward, the Reply Agent will even book a demo for them. Connect your Calendly to your Instantly account, and it will find the right time and book the meeting directly into your calendar. No back-and-forth scheduling. The AI handles it.

You can also use Copilot to manage your inbox from a different angle. Ask it to show you all interesting replies from last week, or find conversations that need a follow-up. Positive replies can be stored in Instantly's built-in CRM where you can track leads, organize conversations, and move people through your pipeline. Everything is integrated, so you're never jumping between tools.

Managing replies doesn't have to be manual work anymore. The Reply Agent handles the tagging, drafting, sending, and booking. Your job is to focus on the conversations that actually matter.

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Video transcript

Alright. So you sent your first campaign. People are starting to reply, and now you've got a bit of a problem. How do you manage all these conversations without losing your mind?

This is where most people hit a bit of a wall. You're juggling dozens or hundreds of replies. Some are interested. Some are asking questions.

Some are telling you to never contact them again. It's a bit chaotic, and if you're not organized, you're going to drop conversations, miss opportunities, and waste all the effort you put into getting those replies in the first place. Instantly solves this with reply agent. And here's the key.

The reply agent doesn't just tag your replies, it actually responds to them for you. Let me show you how this works. When someone replies to your campaign, it shows up in the unibox. This is where you see all of your inboxes together and all the replies coming in.

The reply agent scans every reply, understands the sentiment, tags it as interested, neutral, or not interested, and it drafts a response. You've got two options for how this works. Option one is full autopilot. The reply agent will automatically reply to every email that comes in.

Someone says they're interested, reply agent sends a follow-up. Someone asks a question, reply agent answers it and someone says they're not interested. Reply agent stops the sequence and moves on. You don't touch anything.

It just happens.

Option two then is the human in the loop. The reply agent drafts the replies for you, but it waits for you to review and improve them before sending. This is great if you're dealing with high value conversations or you just want to make sure the messaging is perfect. You can tweak the draft if you want or just hit send as is.

Either way, you're not manually writing replies. The AI does it. And here's something really cool. If someone is interested and ready to move forward, the reply agent will even go ahead and book a demo with them.

If you have Calendly set up in your Instantly account, it will find the right time and book the meeting directly into your calendar. You know, back and forth thing with it, scheduling, the AI handles it. Now you can also use Copilot to help you manage your inbox. This is a different view in the dashboard, but when you are on the Copilot view, you can ask Copilot things like show me all interesting replies from last week or find conversations that maybe need a follow-up.

Copilot will filter and organize everything for you. You can also store positive replies in your instantly CRM. We have a built in CRM where you can track leads, organize conversations, resurface old leads, and move people through your pipeline. It's all integrated, so you're not jumping between tools.

The big picture here is that managing replies doesn't have to be manual work. The reply agent handles the tagging, the drafting, the sending and the booking. Copilot helps you filter and organize. Your job is just to review the important stuff and keep the conversation moving.

This is what modern outbound looks like. You're not drowning in busy work. You're focused on the conversations that actually matter. Alright. Next up, we're going to wrap everything up and talk about where you go from here.

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