.svg)
.avif)
Unlock the power of AI with Instantly
Find warm leads, scale email campaigns, reach primary inboxes, engage smarter and win more with AI.
Iterate, Optimize, and Scale
You just walked through the entire process of setting up and running your first outbound campaign in Instantly. You connected your sending infrastructure, found leads in the database, built a sequence with AI, launched it, tracked performance with Copilot, and set up the Reply Agent to manage your inbox. That's the whole loop.
Most people never get this far. They get stuck in setup, overthink the copy, or wait for the perfect list. Getting a live campaign running is the most important step, because outbound is not a one-and-done thing. It's iterative.
Run your campaign for a week or two, see what works, see what doesn't, and make adjustments. Maybe you tweak the subject line, change the call to action, or tighten up the targeting. That's the process. You test, you learn, you optimize, and you repeat.
Copilot can manage all of this moving forward. Ask it a question about your performance, tell it to swap inboxes if you want to rotate your sending setup, or have it add more leads when you're ready to scale. It's your operational assistant.
As you get more comfortable with the basics, there's a lot more you can layer in. The Instantly Academy has full courses and playlists that teach you everything from infrastructure deep dives and deliverability strategies to advanced AI workflows and full outbound systems. It's all there when you're ready, but for now, just focus on what you've learned here.
One final principle to keep in mind. Outbound is not about blasting ten thousand emails a day and hoping something sticks. It's about precision. It's about building systems that work, staying consistent week after week, and getting better over time. You need enough volume to know what works, but the real advantage comes from compounding small improvements.
You've got the foundation now. Go use it.
Video transcript
Alright. Let's bring this home. You just walked through the entire process of setting up and running your first outbound campaign in instantly. You connected your sending infrastructure.
You found leads in your database. You built a sequence with AI, and you launched it. Now you're tracking performance with Copilot and the reply agent is managing your inbox. That's the whole loop.
And here's the thing, you now have a live campaign running. You're doing real outbound. Most people never get this far. They get stuck in setup or they overthink the copy or they wait for the perfect list.
You didn't, you took action and that matters. Now, outbound is not a one and done thing. It's iterative. You're going to run this campaign for a week or two, see what works, see what doesn't and make adjustments.
Maybe you tweak the subject line, maybe you change the call to action, or maybe you tighten up the targeting a little bit. And that is the process. You test, you learn, and you optimize, then you repeat. And here's the cool part.
You can use Copilot to manage all of this moving forward.
Ask a question about your performance, tell it to swap inbox if you want to rotate your sending setup, have it add more leads when you're ready to scale. Copilot is your operational assistant. Use it. As you get more comfortable with the basics, there's a lot more you can layer in.
We have full courses and playlist in the Instantly Academy that teach you everything. Infrastructure deep dives, deliverability strategies, advanced AI workflows, full outbound systems. It's all there when you're ready, but for now, don't worry about any of that. Just focus on what you've learned here.
Run your campaign, get some replies and build momentum. One last thing before you wrap up, outbound is not about volume. It's not about sending ten thousand emails a day and hoping something sticks. It's about precision.
It's about building systems that work in. Sure, you need a bit of volume to make sure that you know what works, but it's about staying consistent week after week and getting better over time. You've got the foundation now. Go use it.
Thanks for watching and let's build something great.
Resources
Courses
.svg)
Prompts
%20(1).svg)
Unlock the power of AI
with
Find warm leads, scale email campaigns, reach primary inboxes, engage smarter and win more with AI.
Stop letting poor deliverability kill your pipeline. Join 50,000+ sales teams who've made the switch to Instantly for better inbox placement, higher response rates, and more closed deals.
No credit card required.
