Your AI GTM Team
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Video transcript
Okay, then as a, let's say as a bonus, there is this entire go to market sales team that I've created.
If you came here from a LinkedIn post, a social post, for example, and that's what you're here for, or if you went through the entire course, then this is just a nice little bonus for you where I've built an AI GTM team.
GTM AI team, with some of the best experts out there, plus me, just to coordinate the stuff.
So there is me, coordinating routing to the right person.
Then there's Aaron, who's our head of VIP at Instantly AI.
He's managing 200 plus clients, and he's coordinating all of that.
So he's extremely knowledgeable about all of this.
Then there's Brendan who is a automation expert, one of the Instantly experts.
He does automation work for us and he is one of my favorite people in the space.
He is very knowledgeable and I managed to create a skill around him where if you connect, for example your make or your zapier account, then he can just set up automations for you based on what it is that you're looking to do.
Speaking of automations, Max from TriggerFi IO is also a skill also on the team.
He has his own course inside the of the academy, but, but now he also has his own skill inside of our team here.
And what he does and what they do with TriggerFi is social monitoring for intent or for sales, for I should say buying signals.
So if you connect the TriggerFi connector, TriggerFi MCP that you can see right here, then he can set up social listening campaigns for you.
Whenever someone mentions your competitor or a different buying term, buying signal, let's say a keyword, then those people can be automatically added to an Instantly campaign.
So that's what Max does.
And then last but not least, there is Mish from the Cold IQ team and they're phenomenal at allbound, so they help tie everything together.
Where now you have the cold outreach, the social monitoring, the automation and they help turn all of that into a strategy that includes ads, that includes LinkedIn outreach, and helps with cold email as well.
So all, all of that tied together into your own team where you can call them with for example, the commands that we talked about in this course where I for example would say, okay, Max is the triggerfy guy.
So hey Max, any additional ideas?
Because Aaron came up with ideas for me for instantly, right?
Said, hey Aaron, give me some ideas for instantly.
No, his whole approach is being value first so lead magnets, etc.
Because that's what he sees performs the best across all the clients that he's working with.
And again, those are 200 plus clients.
So he knows what he's talking about.
So he comes up with these different angles, different ideas, different campaigns.
Also how to actually set them up.
You could in some cases even tell Brandon, hey Brandon, here's something that I want to set up.
Or you could tell Max, hey Max, what do you think?
That's what I did.
I said, you know, Max, any additional ideas?
Max said, Aaron's campaigns are solid, but they're cold.
I'm going to set up something that is less cold.
So on top of Aaron's five, I would layer these campaigns.
As you can see, they have, as you're working in this project, they have full context of the interactions with the team.
So you really have a team here in your project where you can say, Max, how about this or that?
And he can see what the other people said and that all this compounds into a full strategy.
Instead of you having to think about a cold email campaign and you having to think about gaps maybe that there are in your go to market strategy.
Instead there's a team of agents working together to help you set all of that up.
Where Max then comes up with, okay, signal campaigns where monitoring, for competitors of instant, in our case like Lemlist and smart lead, etc.
and then actually drop some campaigns around that I can then go back and say, you know what, hey Aaron, Max came up with this.
How about you rewrite the campaigns because that's your specialty.
And then, okay, now I have this set up in TriggerFi.
Brandon, how can we make sure that everything all tied together great.
And then I can just say, hey Mish, from Cold iq.
How about we write some ads as well to retarget these people?
That's that.
and if you ever get lost, you can ask my skill Hans to help you coordinate and pull everything together.
You can call me like, so you could say, hans, how do we set this all up?
And then I will be there to help you.
So those are all the skills.
You download them, you install them.
If you haven't gone through the course, you're not 100% sure how to install these skills.
Go through the course, install the skills and then you're good to go with your full AI go to market team.
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